Getting the right kind of publicity is the key to drawing hundreds (or even thousands) of new users, prospects and customers to your business.
The biggest companies in the world can spend millions of pounds trying to win positive media coverage, like Oreo did to pull off their “dunk in the dark” stunt during the 2013 Super Bowl blackout.
But flashy PR campaigns usually aren’t an option for small businesses. So we decided to build something anyone could use to enjoy the instant interest appearing on social media and popular online blogs can generate – whether you’re a wedding planner in Leeds, or a plumber in Watford.
It’s called the Bark Spotlight, and it gives our pros the chance to promote their services prominently on our site, completely free of charge.
Why being “in the spotlight” is great for your business
We recently added a short Q&A section to every Bark profile to give you yet another way to promote your business on our site.
Filling in the questions that are relevant to you will help boost your SEO ranking and promote your services to potential customers. (If you haven’t completed yours already, you can login and do so here.)
But this feature is a lot more than just another section for your profile. We’ll also be picking our favourite responses to be highlighted in our new Bark Spotlight feature:
The Spotlight is a key part of our ‘new look’ category pages, designed to highlight some of our favourite pros to people who visit our site. Every time someone visits one of these new pages, our Bark Spotlight will be one of the first things they see.
We’re working to roll them out across all our most popular categories right now – and you can take a look at one that’s live already right here.
But that’s not the only way we’ll be promoting the pros on our site using the new Bark Q&A. We’ll also be using the quotes you provide us with in our regular blog posts and on our social media pages to promote your business to hundreds of thousands of potential customers nationwide.
In short, completing your Bark Q&A is an easy way to get your business promoted heavily online with Bark. So, if you haven’t already, click here now and fill it in.
Great idea! A new way to promote business! Keep up!