We’re off to Cincinnati this week to chat with Kyle, Founder & CEO of HypertroFit LLC. HypertroFit LLC is a fully online personal training and nutrition coaching company servicing clients across the United States – quite literally from Alaska to Hawaii!
Tell us about your company
I’ve been involved in the fitness industry as a personal trainer and specialist in fitness nutrition since 2015 and started HypertroFit in 2017.
HypertroFit is a fully online training and nutrition coaching company servicing clients anywhere across the United States.
We specialize in body composition transformations, so weight loss, muscle growth, etc. as well as strength and performance.
What were you doing before you launched HypertroFit?
I was working as a personal trainer in a commercial gym, moved up to a management role and immediately knew that climbing higher up the corporate ladder wasn’t for me.
Not only that, I was already reaching a point where my entire day was full of in-person training clients and the only path I had for further growth was to charge more or completely revamp my business.
What made you want to start your own business?
I started HypertroFit to allow me to expand the reach of people I could help. Not only that, transitioning to online-based training and nutrition programs allowed me to take greater control of the aspects of my clients lives that lead to lasting progress, namely the habits they follow when they aren’t in the gym with me.
While nothing quite beats a 1:1 training session in person, the truth is you need to be much more focused on the 23 hours outside of the gym to really accomplish a fitness goal. And don’t get me wrong, my clients train HARD, but nutrition and recovery are paramount to creating physical adaptations, and being able to develop a program that details every aspect of the journey was exactly what I knew I needed to be doing to deliver at the highest level.
Why did you choose to join Bark?
I joined Bark in 2020 to explore another avenue for lead generation. As a business owner, I’m constantly looking for new ways to grow and reach more people. Things started to slow down a bit during the beginning of the pandemic, which allowed me to experiment with different platforms like Bark.
How have you found Bark?
Overall my experience has been great with Bark. It took a little bit of trial and error to find the right messaging and cadence to begin bringing in leads and converting them to new clients, but the platform has been great and the software is top-notch.
What’s the best thing about Bark?
The sheer volume of leads. I couldn’t possibly reply to all the potential people looking for help, even if I wanted to!
What are your top tips for success on Bark?
- Know your target market. As I said earlier, I couldn’t possibly reach out to all of the people that come through looking for help with personal training or nutrition, nor would my message and approach work for every individual. Knowing the space you occupy and why you’re the best at what you do will help you find the right people to connect with and grow your business consistently.
- Build up reviews as quickly as you can. This is one of the fastest ways to stand out.
- Respond to direct messages and requests for quotes immediately. These are your hottest leads. If they have made the effort to reach out to you specifically, beyond just looking at your profile, you have a much higher chance of landing the job.
How helpful have you found our Customer Success Team?
Customer service has been great. I’ve honestly hardly had to interact with them because the process of using Bark has been so straightforward, but the few times we have crossed paths any issues I presented were resolved instantly.
Has Bark been useful for your business during the coronavirus pandemic?
Bark has been a great addition to my business through the pandemic. I’ve set multiple records in monthly revenue and already surpassed my annual revenue from 2019 with a month and a half to go, and a big part of that is due to Bark.
Anything else you’d like us to include!
This is a great platform for any new or seasoned entrepreneur. New features roll out frequently and the team behind the scenes are top-notch.
Kyle, you’re making us blush! It’s pretty amazing to hear about the rise of Kyle’s online business – we’re tempted to dial PT session ourselves… now where did we leave those DIY dumbbells?
Looking to get in shape but unwilling to move from your living room? Find HypertroFit LLC on Bark – guaranteed to get you moving wherever you are in the world.
You can find HypertroFit LLC on social media too! Check them out on Instagram at @hypertrofitceo and Youtube at HypertroFit.
Inspired by Kyle’s story? Join as a professional on Bark to see a step-change in your business. Whether it’s improving your online presence or connecting with more customers remotely, we’ll get you there.