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Verse Media Agency

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‘20 Certificate of Excellence, 2020

About

PLEASE NOTE: I've converted this account (formerly Gav OBrien Fitness) from my secondary line of work as an Online PT. Bark would not let me transfer 420 credits from Gav OBrien Fitness) to my new Verse Media Agency account. It costs me around 30 credits (£30) to buy a marketing lead for a new website using Bark.

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15 hires on Bark

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Reviews (24)

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5/5

24 customer reviews

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26 March 2024

Great fitness program set to my ability! My young teenage son also went to my classes and Gav was great setting goals for both of us, knowing we were different levels. Highly recommend as a PT!

20 March 2024

I hadn´t trained for a while and Gav helped me to build up gradually with a good range of exercises. He was always making sure that my technique was correct and was genuinely interested in my progress and health. I would recommend Gav as a Personal Trainer. More...

20 March 2024

I worked with Gav to become fitter, more flexible, and get in better shape. Gav listens to your goals, creates a training programme that is specific for you and targets required areas. He helped me get fitter and even kept me training and motivated with approriate exercises when I needed to have surgery. Would definitely recommend Gav as a Personal Training. More...

20 March 2024

I have been training with Gav for 2 years. I am 70 years old and my main aim was to continue being agile along with losing some weight - both aims are being achieved by the dedication and encouragement given by Gav. I throughly enjoy the on-line sessions - they are varied each time - and would highly recommend him as a great personal trainer. More...

20 March 2024

First of all we talked with Gav and he made a fitness program suitable for our capabilities. We then had training sessions suited to us, Gav encouraged and pushed us to get the best out of ourselves. By choice we had music playing which made training very enjoyable. We would definitely recommend him as a personal trainer. More...

6 July 2021

I can't recommend Gavin at 3Fs personal training highly enough. He worked with us from the very outset, differentiating our plans to accommodate our modest fitness in the beginning, encouraging us over the 12 week period to reach our goals. His sense of humour and music tastes only served to make the process more fun! He's fab, a great personal trainer and a truly nice guy. We're gutted he's moved to Spain but delighted for him. You can't go wrong! More...

18 May 2021

I used a 10 session block to kickstart me back into exercise having been knocked off my usual routine by the pandemic. Having a regular weekly time in the diary really helped me get my mind back into exercise and healthy eating. I lost around 5kg of lockdown weight over the course of our sessions which I was really happy with. Gav was great to work with and created a relaxed, friendly environment whilst ensuring sessions were challenging and motivating. I would recommend for anyone looking to get back into the swing of things! More...

4 May 2021

Although I do a lot of running, my GP advised me that "at your age" you should also be doing some strength and resistance work.

I was looking for a PT that worked with me, not against me, and as no longer a youngster I did not want some sort of 'boot camp'. I have held a weekly session with Gav for the past six months and have seen visible improvements in tone and muscle but perhaps more importantly an increase in my energy levels.

Shifting half a tone of compost at my allotment in one morning recently was completed without feeling exhausted either during or afterwards.

My sessions with Gavin are hard work (that's what I expect) but done in a constructive and gently encouraging way that focusses as much on form and technique as well as actual weights shifted.

I am very satisfied with what Gavin has helped me achieve so far.
More...

27 April 2021

Excellent. Easy to follow. Good solid workouts

verified
21 April 2021

Personal Trainers

Gav is thoroughly professional and experienced, providing tailored and well structured and timed training sessions. Had to train over Zoom but again well organised and didn't detract from the session.

Gav specialises in training for the over 50's, I would recommend him absolutely.

Ian
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17 April 2021

I find Gavin very professional his continual commentary very helpful as you can concentrate on the exercise rather than looking at the screen. I have been doing the sessions for five weeks and can see a marked inprovement already in my body tone. More...

16 April 2021

Gav’s training sessions are pitched perfectly for us. My wife and I aren’t the most natural or enthusiastic exercisers but we knew we needed to get into a better, healthier routine, motivated by someone who would push us without getting all sergeant-major-like. We also wanted the sessions to be fun, a weekly date in our diary that we’d actually look forward to – and, yes, they genuinely are.
Our training programme has been carefully devised to suit our personal needs – taking into account our ages, our lifestyles, our fitness levels, our goals, any injuries etc. It's a long way from the one-size-fits-all approach you often encounter elsewhere.
If you're looking to shape up (particularly if, like us, you're in a somewhat more, erm, senior age bracket), we can’t imagine a better motivator.
We've been with Gav now for the best part of a year and feel fitter and more energised than we’ve felt in ages. 
More...

15 April 2021

Highly recommend....Gav has helped me over the last couple of months to become fitter and eat healthier. I'm 61 and feel that I'm in better shape now than when I was in my 30’s! ! I have changed my lifestyle and am overjoyed with the new fitter me. More...

15 April 2021

The training is excellent. I have never done a zoom class before but would recommend Gav's. The notification comes 30 mins before so plenty of time to sort yourself out. A recording is sent either the same day or the next day allowing you to catch up, if you've missed a session, or do an extra session if you want to!! Each exercise is clearly explained and often there are a number of alternatives catering for individual's ability. I have tried following videos in the past but usually give up before the end. Having Gav leading the session helps keep me going to the end.
Gav telephones you before you start the course to discuss it and offers nutritional advice. He also publishes articles on his website.
What I particularly like is he never tries to sell you anything other than the next session. These are Monday, Wednesday and Friday at 2pm.
Highly recommend. Thank you Gav.
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15 April 2021

It has changed my life, I'm 66 and fitter than I've been in a long time, the classes are enjoyable and work, I live in a second story flat and some days found it hard to get up the stairs, now I find it easier, even carrying my shopping up isn't a chore any more, I'm going out for longer walks with out getting tired. Gavin is an amazing trainer and would recommend him to anyone who wants to feel better in them selves and get fit, I've lost weight and inches. Go for it 👍 More...

15 April 2021

I have been participating in Gavin's online 3x a week HIIT classes for about 9 weeks now and I can't believe how much fitter and leaner I feel. All my back aches and knee twinges have also disappeared! Gavin is absolutely great, he varies the routines and explains modifications to the exercises so you never feel like you can't do something. He is also upbeat and very personable so it is a pleasure to spend time with him. I would thoroughly recommend Gavin as an experienced and empathetic personal trainer who understands the challenges of trying to get fit in your 60's and knows when its a good idea to push you that bit further and when to let you work at your own pace. Thanks very much, Gavin - you are an absolute star! More...

15 April 2021

Completed six week online HIIT programme designed for people 60+. Found it very motivational and has helped me improve my lifestyle and boosted both my physical and mental fitness. I’m feeling great.

15 April 2021

I have rated 3Fs Personal Training highly since Gav's presentation, patience , preparation and follow-up are excellent. The pace and scope of each session have been tailored to meet the demands and challenges of us senior members of society. Gav explains the safe approach to each exercise and provides various options to successfully tackle it; these range from the less taxing to the more strenuous. I have now been attending his free tri-weekly session for 10 weeks now and the benefits, both mentally and physically, have been beyond my expectations. Each class is delivered at the right pace. Every session commences with a warm-up and is closed by a cool down in order to avoid injury and muscle soreness. In addition, each session is recorded and sent via email to you should you wish to repeat the session. This recording is just of Gav demonstrating each exercise so there's no need to feel self-conscious about you being recorded. If you have never tried a HIIT (High Intensity Interval Training) session then I highly recommend you give these training session a go and come and join us. These sessions are fun and aimed at maintaining your mobility , flexibility and aerobic capacity as we move into the next chapter of our life. More...

15 April 2021

I have found the experience quite surprising considering my age (74yrs). Only wish I had started something like this years ago. Gav’s routines for me have been just right, I certainly feel more energised. More...

14 April 2021

I have enjoyed personal coaching sessions with Gav both in person and online for the past 2 years. I have always found Gav to be highly professional, caring and supportive to meet my personal training goals. Gav is highly motivational, keeping the sessions varied whilst delivering the results and health benefits. I would highly recommend Gav and his approach to personal training. More...

verified
14 April 2021

Personal Trainers

I have always found it hard to motivate myself regarding fitness and Gavin 3F’s personal training is outstanding! The motivation, care, consideration and patience is why it is worthy of a 5 star review ! my confidence and fitness has now improved considerably and I have only been with it for few months . Bravo!! And thank you! Andy Briggs 58 (becoming a young 58) More...

14 April 2021

I have been working with Gav twice a week since last June as a way to rehabilitate form long Covid - and 20 years commuting ! I originally signed up for three months but find he is supporting me to turn my whole life around in a way that's really valuable to me and have no intention of stopping now. He is kind, dedicated and committed to my wellbeing and Im learning to be the same ! More...

14 April 2021

I have been working with Gav for over a year and this has been predominantly online. He has been amazing to work with - I was a novice and he’s gradually built up my strength and appetite for exercise. I have lost over 1.5 stone and feel great in myself - sleeping better and less stressed. He’s approachable, great company and he knows when to go easy with me or push me a bit further. I can’t recommend him highly enough. More...

verified
24 July 2019

Personal Trainers

Very impressed so far, have had 4 sessions with Gav and he is very good and has set programmes to suit my needs! He is very encouraging and am enjoying getting fitter and feel motivated from the first session! So far so good!!!

Q&As

A great website is user-friendly, visually appealing, fast, secure, and optimised for search engines. It effectively communicates the brand message and engages visitors.

I ask about the client's goals, target audience, current marketing efforts, who they consider to be their main competitors, I request their brand identity guidelines, identify the key stakeholders within their company for sign-off, any regulatory restrictions that need to be considered, whether other agencies have been invited to pitch, and if yes what the presentation process will be. What KPIs will be used to validate the success of my marketing servcises.

My creative process involves understanding client goals and USPs, researching the market, brainstorming ideas, designing mockups, and refining concepts based on client feedback.

I need information on their goals, target audience, brand guidelines, existing content, and specific requirements for the project. Ideally a completed project brief for each project*, with KPIs so that we can meet or exceed the clients expectations. Any regulatory restrictions. *A typical brief would include: Project Overview

Summary of the project and its main objectives.
Company Background

Brief history and mission of the company.
Core values and brand positioning.
Project Goals and Objectives

Specific goals and key performance indicators (KPIs).
Desired outcomes and metrics for success.
Target Audience

Detailed demographics and psychographics.
Customer personas and segments.
Competitive Landscape

Key competitors and market position.
Industry trends and benchmarks.
Brand Guidelines

Existing brand style guide (colors, fonts, logos).
Brand tone and voice.
Marketing Channels

Preferred marketing channels (e.g., social media, email, PPC).
Current performance and past campaigns.
Project Scope

List of deliverables (e.g., social media posts, website design).
Specific services required (e.g., content creation, SEO).
Budget and Timeline

Project budget and any financial constraints.
Project timeline and key milestones.
Key Messages and Themes

Core messages to communicate.
Themes and taglines.
Content Requirements

Types of content needed (e.g., blog posts, videos).
Content length and format preferences.
Visual and Design Preferences

Visual style and aesthetic preferences.
Examples of desired design styles.
Approval Process

Key stakeholders involved in approvals.
Steps in the approval process and turnaround times.
Legal and Compliance

Any legal disclaimers or compliance requirements.
Industry-specific regulations.
Performance Tracking and Reporting

Required analytics and reporting frequency.
Metrics to track and reporting tools.
Additional Information

Any other relevant information or special instructions.
Existing materials and resources to reference.

What I love most about my job is the exhilarating process of crafting impactful marketing strategies and witnessing firsthand how they propel businesses to greater success. There's nothing more rewarding than seeing a company's growth and success unfold as a direct result of my efforts. The thrill of analysing market trends, identifying opportunities, and executing innovative campaigns that resonate with audiences is unparalleled.

But my absolute favorite part? Developing a brand for a new company! The excitement of taking a fresh concept and transforming it into a powerful, recognisable brand is beyond compare. From brainstorming sessions to the final reveal, every step is a creative adventure. I love diving deep into a company’s essence, understanding its values, and bringing its unique story to life through compelling visuals and messaging.

Seeing a brand come to life and watching it connect with people on a meaningful level is truly magical. It’s like witnessing the birth of something extraordinary, knowing that I’ve created a brand that will leave a lasting impression and stand out in the crowded marketplace.

Every day in this job is an opportunity to innovate, inspire, and make a tangible difference. The energy, creativity, and endless possibilities keep me passionate and driven. Helping businesses achieve their dreams and being a part of their success stories is what makes this job so incredibly fulfilling!





My passion for marketing and desire to help businesses thrive inspired me to start Verse Media. I wanted to offer comprehensive marketing solutions with a personalised touch. I have a particular passion for branding projects, video content creation and copywriting.

I gained my marketing experience with large corporate investment and insurance companies; Aviva, Insight Investment, Lazards and SMEs such as the Fair Trade Practice, Avantis Wealth, and sole traders such as Like New Oven Cleaning.

At Verse Media, I am dedicated to providing unparalleled marketing expertise and a comprehensive suite of services that cater to all your business needs. Here’s why choosing me will elevate your business:

Unmatched Expertise Across a Wide Range of Services

I'm 57, with 30 years or so of marketing experience across multiple marketing disciplines, ensuring that I can handle every aspect of your marketing strategy with precision and creativity. From digital marketing and content creation to brand management and advertising, I excel at delivering exceptional results that drive growth and success.

Your Virtual Marketing Department: For companies that can’t afford a full-time, in-house marketing department, I offer a perfect solution. I operate as your virtual marketing team, providing all the benefits of a dedicated department without the overhead costs. Whether you need me on a project basis or a retainer, I seamlessly integrate into your business, delivering strategic and effective marketing solutions that align with your goals.

Temporary Personnel Coverage: Unexpected absences can disrupt your marketing efforts, but with Verse Media, you’re always covered. I provide short-term personnel replacement for situations like sabbaticals, maternity leave, or long-term sickness. I can step in at any level, from junior Marketing Executive to strategic Marketing Director, ensuring continuity and maintaining the momentum of your marketing initiatives.
Choosing Verse Media means choosing a partner committed to excellence, innovation, and your business’s success. Let me be the driving force behind your brand, delivering cutting-edge marketing strategies that make a lasting impact. Experience the Verse Media difference and watch your business thrive!

Yes, I provide all my services online or remotely, leveraging digital tools and platforms to collaborate effectively with clients worldwide. Verse Media is located in the beautiful city of Murcia. Like many professionals post-Covid I followed my dream of a'Digital Nomad' creating exceptional marketing solutions, with a focus on digital marketing.


I've transitioned to 100% remote operations, ensuring all meetings and collaborations are conducted online, minimising physical interactions to keep everyone safe. At a clients request I do hold face-to-face meetings in my office in Plaza San Nicolas, Murcia or at the client's premises. I adhere at all times to any local or national Covid-19 rules.

Services

A distinctive brand that works across digital and print media is critical for businesses of all sizes. A strong brand can help differentiate your business from competitors and establish a unique identity in the market. It can also help build trust and credibility with customers, as they come to associate your brand with quality, reliability, and innovation.

At Verse Media, I understand the importance of developing a strong brand for your business. I work closely with you to develop a brand identity that truly reflects your business values, personality, and goals. From developing brand guidelines and messaging to designing logos and marketing collateral, I help businesses create a cohesive brand that resonates with your target audience across all channels.

In today's competitive business landscape, a standout logo that captures the essence and personality of my business is more important than ever. Your logo is often the first impression customers have of your brand, and it can play a critical role in shaping their perceptions and emotions toward your business.

At Verse Media, I specialise in creating distinctive logos that capture the essence of my clients' businesses. My design process begins with a deep understanding of your business values, goals, and personality. From there I work to design a unique logo that reflects your brand's identity and resonates with your target audience. With my expertise in brand development and logo design, I help small businesses create a distinctive brand that stands out in their industry and attracts more customers.

Discover harmony in motion with my Flexibility, Balance & Strength Program. Tailored to sculpt a resilient and agile body, this program fuses targeted workouts to enhance flexibility, boost balance, and build enduring strength. As your dedicated guide, I personalise each session to align with your unique fitness goals. This training program is designed not only to enhance physical capabilities but also to instill confidence and maintain independent living. Choose to invest in yourself, and let's embark on a transformative path together, where flexibility meets balance, and strength becomes a lifestyle.

Email marketing is a powerful tool for generating leads and driving sales. However, with so many emails flooding inboxes every day, it can be challenging to create email campaigns that stand out and get noticed.

At Verse Media, I offer expert email copywriting and campaign management.

One of the biggest challenges in email marketing is getting recipients to open and read your emails. With inboxes flooded with hundreds of emails, it's essential to have a subject line that grabs attention and entices readers to click through. As an experienced email copywriters I can help businesses create subject lines that are both attention-grabbing and relevant to the content of the email.

By testing and optimising subject lines, I can improve open rates and increase the effectiveness of email campaigns.​ In addition to subject lines, the content of the email is equally important. I can help businesses create email copy that is engaging, informative, and persuasive.

I work closely with clients to understand their unique value proposition and target audience, and I use this information to craft emails that resonate with recipients and encourage them to take action. With my expertise in email copywriting, I can help businesses increase click-through rates, generate leads, and drive sales through email marketing

Verse Media offers excellent graphic design services that can help businesses create stunning visuals for both social media and print media. As an experienced graphic designer I understand the importance of visual communication in today's digital age, and I work closely with clients to create designs that are not only visually appealing but also effective in achieving their marketing goals.​

When it comes to social media, having eye-catching visuals is essential for grabbing the attention of your target audience. I can help businesses create stunning graphics and videos that stand out from the crowd and drive engagement, lead generation and conversions.​

For print media, my graphic design services cover a wide range of needs, from business cards and brochures to advertising and exhibition stands and banners. I take the time to understand our clients' unique needs and goals, and I use this information to create designs that are not only visually stunning but also effective in conveying their message and brand identity. With my expertise in graphic design, businesses can create print materials that leave a lasting impression and drive conversions.

Blogs: My blog articles capture readers' attention with clear, concise topics relevant to your audience. I recommend posts between 1,000 and 1,500 words, enhanced with images, videos, and infographics for visual appeal.

LinkedIn: I craft concise, informative LinkedIn posts of 1,300-2,000 characters. Using relevant hashtags, we increase visibility and engagement, sharing thought leadership, industry insights, and company news effectively.

Twitter: My tweets are short and impactful, maxing out at 280 characters. I use trending hashtags and eye-catching visuals like images, videos, and GIFs to boost engagement and share quick updates and promotional offers.

Facebook: My Facebook posts are visually appealing and concise, typically 40-80 characters. I use relevant content and a balanced number of hashtags to share company news, promote products/services, and interact with followers.

Instagram: I create visually stunning Instagram posts with high-quality images or videos. Captions are short and engaging, no more than 2-3 sentences. I use up to 20 hashtags for maximum reach and discovery.

TikTok: I create engaging TikTok videos that capture attention quickly. My content is designed to be short and snappy, with videos ranging from 15 to 60 seconds. I use popular sounds, trends, and hashtags to increase visibility and reach. Each video is optimised for high engagement, encouraging likes, comments, and shares to boost your brand’s presence on TikTok.

At Verse Media, I specialise in creating websites that generate leads, sell products, and gain clients. I understand that a website is not just a digital presence for a business, but a crucial tool for growth and success. I will work with you to understand your unique needs and goals, and we will use this information to design and build a website that is not only visually stunning but also highly effective in achieving those goals.

In addition to my expertise in website design and development, Verse Media also offers a simple yet highly effective SEO strategy that focuses on creating multiple backlinks to try and gain page 1 ranking on Google. Backlinks are essential for building domain authority and increasing visibility, and I have the tools and knowledge to create a powerful backlinking strategy that will help you achieve your online marketing goals. In addition, I will research key word search words and phrases, to ensure your website contains the right balance of the these to improve your organic ranking, together with other strategies that I will discuss with you in person.. With my cost-effective expertise in SEO, Verse Media can help businesses of all sizes increase their online visibility, sell more products, attract more customers, and ultimately grow profitability.

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