Minneapolis, MN
This Is Folly is a creative partner for leaders who want to create a strategic brand, build brand value or create a meaningful branded experience. Established in 2011, This Is Folly has demonstrated success in branding, branded environments and signage, and packaging design.
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Describe your creative process.
We typically start with a kick off, then a discovery meeting or meetings (depending on the scale and needs of the project). Sometimes a creative brief is needed to focus the results of discovery. Then we would develop a range of concepts based on our insights and discoveries. Once a concept is selected, we would go on and further develop it in Design Development. Typically, a production design executional phase would follow that in order to get the final product ready for production.
What information do you need from a client before you can start work?
It is important to discuss time lines and budgets of course. In order to serve our clients well and effectively solve their communication problems, we need to understand the organization, the audience, the objectives and goals of the project, and how success will be measured.
What do you love most about your job?
We enjoying bringing the power of design to solving problems.
What inspired you to start your own business?
The chance to really move the needle for organizations and to have direct contact with clients.
Why should our clients choose you?
The offer high-quality, effective creative solutions with personalized service. Often, at our small partnership, you will be working directly with the principals throughout the process, and not handed off to a junior once the deal is sealed.
Graphic Design
Signage Design
Package Design
Logo Design
Brand Development
Advertising
Catalog Design
Collateral Material Design
Brochures, annual reports, magazines, catalogs, books, etc.