The Glow Up

Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding. Web development may use content management systems (CMS) to make content changes easier and available with basic technical skills.

If your website is guilty of these bad UX (User Experience) practices, you should look into a website redesign that focuses on creating a more enjoyable experience. To improve the UX of your website you should Implement the use of a user analytics software, such as Google Analytics, to keep continuously improving your site's UX. Ideally, you should do a full redesign of your website every two to three years to stay modern.

SEO stands for “search engine optimization.” All major search engines such as Google, Bing, and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Advertisers are businesses or individuals who use PPC in order to promote their products and services. They pay the PPC (Pay-Per-Click) network, (Adwords, Bing Ads, Facebook Ads, Etc.) to display their adverts on their network. Whenever a visitor clicks on their advert, they are charged money by the network.

Google My Business Page for Local SEO. GMB (for short) its packs a punch when it comes to local-based searches. Reserved for business owners, this tool allows for the management of online business within Google's map pack, also known as local search results.

Shopify is a complete commerce platform that lets you start, grow, and manage a business. Create and customize an online store. Sell in multiple places, including web, mobile, social media, online marketplaces, brick-and-mortar locations, and pop-up shops. Manage products, inventory, payments, and shipping.

Magento is an E-Commerce platform built on open source technology which provides online merchants with a flexible shopping cart system, as well as control over the look, content, and functionality of their online store. Magento offers powerful marketing, search engine optimization, and catalog-management tools.

The sales funnel is one of the most important design considerations for any E Commerce site. The funnel generally consists of a home page, a search results page (or browse/category page) filled with products, individual product pages, and the checkout process.

There are many more reasons why retailers find Google Shopping the perfect platform for advertising. Google Shopping helps in generating better-qualified leads. It provides more relevant product information, helping boost the quality of your leads.

WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. The plugin quickly became popular for its simplicity to install and customize and free base product.

The top benefit of e-commerce PPC is the ability to reach shoppers who are searching for what you're selling. Ecommerce PPC ads aren't like other digital ads where you pay for your ads to be pushed into someone's newsfeed, magazine, or television screen.

The importance of a logo for your business. A logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your business.

Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter Etc. Even if your time is limited, social media management tools and services can make your social media presence a priority.

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets. Simply put, your brand is your promise to your customer.

It has become very important for businesses to maintain a positive reputation online. If people are saying bad things about you, or your company, would your customers want to reach out to you to help them with their answers? A bad reputation online can really harm the business objectives in the long run.