The Department of Marketing & Blue Duck Creative
Auckland, New Zealand
Auckland, New Zealand
The Dept is a business strategy and marketing agency serving the marketing creative and strategic needs of our clients. We have a unique perspective on brand building which creates real market differentiation. Our expertise is in brand strategy, development and promotion covering market research, naming, identity, tagline development, and brand voice.
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BRANDING & BRAND IDENTITY
Every successful business has one. It starts as a logo and slowly grows into a brand that creates an identity that differentiates. We are good at full branding and identity solutions.
ADVERTISING & DIRECT MARKETING
We develop and realise ideas into creative campaigns. So if you are looking for concepts for campaigns and projects for any media – or any direct marketing campaigns – we should talk
POS & COLLATERAL
Well thought out, eye-catching and properly executed POS materials attracts consumer attention. Influences your customers buying decisions and promotes your brand and services from concept to completion.
Strategic Marketing Plan
Combining a clear business strategy with knowing where you are successful, your target market and the opportunity within it enables the creation of an effective marketing plan.
Having a Marketing Plan in place – which all your key staff are aware of and are using on a regular basis – makes day to day decisions easy and eliminates time wasted on distractions.
Project managing for success
Crucial for successful delivery of marketing plans
Project management is a crucial skill required to successfully deliver on marketing plans. Whether you are delivering a simple campaign or a complex project across multiple channels, an experienced project manager helps ensure success.
