Spotty Dog Digital Marketing
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We build websites and help you get found online. There's no point having a website that no one can find.
Some of the services we offer:
-website design
-website redesign
-search engine optimisation services (SEO)
-local SEO services
-SEO audit
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1 customer review
Tim Shears
Spotty Dog really helped me get noticed in a competitive market place. The ‘Head Spot’ Jo really captured the essence of my business and made it live. It’s definitely helped my business and Spotty Dog are always there to help with ad hoc campaigns. Highly recommend them. More...
Reply from Spotty Dog Digital Marketing
Thank you very much for taking the time to leave such a great review!
What makes a great website?
A website that stands out from your competitors and delivers leads to grow your business.
We offer custom website design services to create modern, responsive and effective design and redesign. Spotty Dog websites are unique to you, capture your brand, get your message across clearly, improve your conversion rate and maximise your revenue to help your business grow. Your business website design is often the first interaction consumers have with your organisation which is why it’s so important to trigger ‘this is for me’ within the first few seconds. It’s also why website design services can have a big impact on your company’s growth.
Our professional web design sites all have the basic search and keyword optimisation from the off because we want them to have the best chance of being found. A Spotty Dog website will be attractive and make the value and benefit of your services or product clear. Most importantly it will be easy to navigate and structured to respond to visitors’ needs before they even realise they have them!
What questions might you ask a client when starting a new project?
What does your company do
Who is your target audience
What's your USP
What do you like/dislike about your website
Are there any websites/website features that you particularly like
What's the goal of your website
Are you happy for us to create the content
Do you know what keywords you rank for/want to rank for
Do you have a brand book
Will you need help maintain and updating
Do you need help with blogging and content marketing
Will you give us access to your Wordpress admin/google analytics/search console
Have you run SEO campaigns before
What do you love most about your job?
We love seeing client’s results and we love spending time working on SEO (yes, we are very lucky to have the patience and attention-to-detail/nerdiness required).
What inspired you to start your own business?
Spotty Dog came out of Jo’s hobby! We moved to Devon in 2014 and Jo had plenty of free time after taking voluntary redundancy after 14 years at The Department of Education building and project managing analysis systems.
In Devon, we initially set up our sister business and Jo built the website. Through word of mouth, she then built some more for friend’s businesses and then learnt about getting them ranking highly, with some great results, and decided to make it official and Spotty Dog was born.
We realised that SEO wasn’t some hidden dark art, or rocket science, as we’d been led to believe. And there’s no need to be scared of it, like many unscrupulous agencies try to make you.
Why should our clients choose you?
We want to help whether you’re a client or not. That’s why we conduct our free reviews to give businesses some takeaway things to focus on (Mr Spot says we give too much information away really) .
Search Engine Optimisation
Spotty Dog SEO services combine website redesign and optimisation with content designed for search engines in 2020. Our content and off-page strategies will boost your site’s standing in search results. We really enjoy helping to increase your site’s visibility nationally and locally, where necessary, and attract new potential customers. What's more we offer SEO 'Blocks', meaning you are not tied to an ongoing contract.
Website development and redesign
Your website needs to do more for you than just look pretty. It is almost certainly the key to the profitability of your online marketing and the most important marketing asset you’ll own. If it converts more potential customers than any of your competitors’ it can boost the performance of all your marketing channels.
All Spotty Dog websites are built with the aim of boosting the first impression of the user and to work hard and rank well. The Spotty Dog result is a bespoke website, built to your specifications, that you love and that converts your visitors into buyers.
Content marketing strategy
We believe that your website should be your best ‘salesperson’ and the more (relevant) content the better. When a visitor lands on your site you have a captive audience. If the content is about what they are actually searching for and answers all their questions and objections they are more likely to stay longer and turn into a customer (and your site is more likely to rank higher).
-Keyword gap analysis. A research tool that pulls in your competitors’ keywords and cross-checks against yours. From there, we can see the ‘gaps’ in your website. We use these keywords as seeds to generate topics for content creation.
-Content topic ideation. Using the keywords from the gap analysis, we go to work formulating ‘topics’. These topics are shared with you for approval before filling out with SEO metrics.
-Content matrix. A full content calendar, containing all your topics flushed out with the necessary data (keywords, competitors, links, etc).
-Content briefs. All of our thoughts and findings compiled in a clear, concise way ahead to maximise your organic growth. For each keyword and page we’re targeting, we will provide a document with everything needed to improve your rankings.
FREE website SEO analysis
Find out how your website is performing and what you should focus on to significantly improve its performance and sales. Completed by a person, not the press of a button.
When you request your free website review, we’ll ask you a few quick questions about your business and digital marketing to date to get a better idea about your needs. Then one of use will spend half an hour reviewing your website, it’s content and your competitors.
We do this in PERSON, so you’ll get a subjective opinion from a potential customer, as well as from and SEO perspective – there’s no just pressing a button that will send you a generic report. We have invested in SEO tools to enable us to really dig down into the nitty gritty behind the scenes, so we can give you something totally bespoke to you.
We’ll email you your report within a couple of days (it’s usually be quite lengthy – Mr Spot says we give too much information away!). In it we’ll suggest some areas that you might want to focus on to improve your website’s visibility, number of visitors and sales.
Your review is totally free and there is no obligation or expectation whatsoever for you to use our services (though obviously we’d love to help you).
Actionable SEO Technical and Content Strategy
Get a comprehensive, page-level, actionable SEO roadmap based on your website, competitors, and total addressable market.
You get lifetime access to a Google sheet addressing all areas of SEO for your site, with actions showing exactly how you can improve the ranking of each page.
This service includes:
-Review of Google Analytics + Google Search Console. A deep look at your website’s data to find technical errors.
-Competitor analysis. An in-depth look into your competitors from an SEO point of view.
-Full site content audit + keyword gap analysis. Find a complete list of keyword opportunities, create content-focused URL actions, and list of underperforming pages and new topic ideas.
-Website Quality Assessment. Our page-level audit focused on finding technical roadblocks, low-quality content, underperforming pages, high-level link audit and more.
-SEO roadmap. All of our thoughts and findings are compiled in a clear, concise, actionable way ahead to maximise your organic growth.
