Nova Internet
WR1, Worcester
WR1, Worcester
Nova specialises in working with small businesses and startups to establish or grow their online presence with a focus on growth strategies and automation. All our proposals are unique to the individual business objectives and include flexible payment options making critical services accessible to businesses with even the tightest budgets.
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What makes a great website?
The best website is the one the achieves your business objectives. In most cases, that means attracting the right type of visitors who are likely to buy from you and then converting them. There is no one-size-fits-all for websites, which is DIY builders and free services are best left for amateurs.
If you're a business, you need a website designed specifically for you, tailored to your exact needs. It's about much more than looking good. It needs to be fast, responsive, optimised for search engines and with copy that converts.
What questions might you ask a client when starting a new project?
The biggest questions are "What are your business objectives?" & "What is your budget?" ... once we know those two things we can put a proposal together to achieve those objectives within the specified budget. Our proposals include a bespoke strategy of how we plan to achieve each of your objectives and at a fixed cost, we then offer flexible payment options to get you up and running for a minimal investment.
Describe your creative process.
Everything starts with an informal chat. From this, we can usually get to know you, your business and what's important to you. We mainly work with smaller businesses and startups, which means we don't expect you to have all the answers - we work closely with you during the entire process to help you better understand what decisions need to be made and why they're important. We don't stop until you're happy with the end result.
What information do you need from a client before you can start work?
The main questions revolve around business objectives and the budget for the project. If those two things aren't in alignment then the project can't go ahead.
What do you love most about your job?
Helping other business owners succeed, that's it. Every project is different, each with its own objectives and challenges. We usually meet business owners when they need help, genuine help to either hit a new level of growth or get back on track and the results are always amazing to see.
What inspired you to start your own business?
We've never known anything else. We've been building (and then exiting) successful startups for over 20 years - Nova Internet was born out of a desire to share everything we know about making a business succeed online with the wider business community.
Why should our clients choose you?
There's no BS with us. If your expectations don't match your budget, we'll tell you. If something isn't a good idea, we'll help you understand why. At every step of any of our projects, we're available to answer any of your questions or just have a chat about your wider business. We're much more than an agency, we're your partner in everything digital.
Can you provide your services online or remotely? If so, please add details.
Absolutely, we have clients that communicate solely via email from the other side of the world, and others that we meet up with for a coffee to break down the monthly reports. We're mostly a remote team, though we do have an office in Worcester - so we're just as happy to jump on a video call as we are to jump on a train and see you in person.
What changes have you made to keep your customers safe from Covid-19?
Most of our meetings have always been done through video chat - during Covid-19 that's included our clients who are more geographically close too. To help struggling businesses, we've also added new flexible payment options for larger projects meaning we can deliver a website project for a small up front deposit, with the rest paid over the following 12 months.
Web Design
Every website we create is built from the ground up to your specifications on our own existing infrastructure.
All our websites are built on the popular WordPress platform, giving the maximum flexibility when it comes to enhanced functionality like e-commerce and blogging without breaking the bank.
Our websites are fully responsive (for mobile devices) and optimised for speed and search (SEO).
Every project starts with a brief chat where we get to understand your unique business objectives. We then write up a formal proposal for you outlining everything we discussed and how we'll go about it.
All our proposals include a fixed cost as well as flexible payment options making our services available to those with even the tightest budgets.
Search Engine Optimisation
There's no point in having a great looking website if nobody ever sees it.
Search Engine Optimisation (or SEO) is the process where we aim to get your website ranked higher in Google for your "money keywords" - these are the search terms people use most when they are looking to buy what you sell.
We don't hide behind a curtain or throw any jargon your way, SEO isn't magic - it's just good practice and good processes. We explain every step we take and why it's important.
Every campaign starts with an in-depth analysis of your website from a technical and SEO point of view (think of this as an audit). We then conduct thorough keyword research where we identify those target keywords that are likely to yield the biggest result for your business.
Once this is done we optimise your existing website and begin the campaign through a combination of content development and link building strategies.
Each month you get a report on what we've done and what we're planning to do next.
Content Marketing
A well-executed Content Marketing Plan has the potential to be the driving force behind your entire strategy when it comes to business growth.
Genuine, well-optimised, engaging content not only drives your SEO and keyword strategies but can also be used across your social channels, email and PR.
This is why it's so important to get it right.
Our Content Marketing services are heavily focussed on SEO, as they should be, but we also guarantee relevant engaging content that you'll be proud to share with your customers and prospective buyers.
Pay-Per-Click Advertising
PPC covers any campaign where you buy 'clicks' or visits to your website from another network. This can be a search network (like Google) or a social network (like Facebook).
The idea here is to create compelling ad copy, designed to convert and then put it in front of the right people. With search, this is based on what people are searching for, whereas with social networks it is more focussed on specific demographics.
PPC works better on different platforms for different types of business - we will always put forward the best strategy to achieve your unique business objectives.
Branding & Graphic Design
Graphic Design is about much more than making something look good. When done right, it involves extensive research into your market before choosing the best way to represent your business visually.
Our graphic design services include branding advice and strategy from our marketing experts as standard.
First, we help you craft the perfect brief before passing it to our design team - you then get unlimited revisions until you're happy with the result.
Our designers can produce anything from logos, business cards and social media image to menus, brochures and magazine ads.
Virtual Events (Video Streaming)
As well as being a digital agency, we've also developed our own video streaming platform. Using this, we're able to help you with all the technology required to run a successful virtual event.
Whether it's a concert, conference, podcast or training session - our services combine seamlessly to help bring your project to fruition in a timely fashion and within budget.
