Lococo Creative Limited
CV8, Coventry
CV8, Coventry
We passionately believe in the power of great design to inspire positive change. Our purpose is to showcase your business or organisation, to elevate your brand and to influence your target market through insightful and crafted design.
We like to listen.
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Describe your creative process.
BRIEF
Discuss. Consider. Question. Confirm.
DESIGN
Research. Create. Explore. Evaluate.
DEVELOP
Delve. Tweak. Improve. Refine.
DELIVER
On time. One budget. On point.
What information do you need from a client before you can start work?
It all depends on the project. Content, imagery, deadlines, budget, brand guidelines, style preferences, call to actions, any restrictions such as print specification for example are all elements which we may require from our clients. There's a whole host of questions we would ask but it very much depends on each individual project and it's requirements.
What do you love most about your job?
Building long term, successful and mutually beneficial relationships with our clients is what we love the most. Many of our clients we've been working with for a number of years and we work with them consistently on an ongoing basis. For us, this means that we know the work we are producing for them is hitting the mark which is our soul aim!
For them it means building a trusted relationship with a company who simply 'gets them'. This means that for each project we work on things get easier. We know their background, we know their target market, we know the kind of design style they like. The whole process becomes more enjoyable, easier and more cost effective as we are able to get to the right solution faster and easier. Building long lasting relationships is key to our business and producing consistent high quality for our clients is what drives us forward.
What inspired you to start your own business?
Having had many years of big agency experience we felt a real gap in the market for smaller SMEs who wanted to work with highly creative, experienced designers but couldn't afford the big agency price tag. We began Lococo Creative in 2011 with the passionate belief that SMEs should have access to top quality design services at a price they can afford. Often SMEs resort to ineffective design solutions due to budget restrictions. We looks to bridge the affordability gap between 'cheap and cheerful' design solutions and large design agencies while offering our clients effective, crafted and individually tailored design services to suit their budget.
Why should our clients choose you?
We feel that our customer testimonials do a good job of summarising why you should work with us. Consistently the attributes our customers value are our creativity, our ability to deliver, our communication, our integrity and our planned, measured, thoughtful and accurate response to their brief.
“Working with Lococo Creative to design a fresh, modern website was a pleasure. They pay attention to what you need and provide good advice and a range of super design ideas to choose from. Always prompt with responses to a stream of requests and infinitely patient with the ensuing changes.”
Lean Construction International Ltd
“…They have excellent systems to ensure that the brief is understood, the timetable and sign off procedure is clear and that expectations are framed. The design itself was thoughtful and clear. They interpreted our needs expertly, creatively and Lococo delivered on budget and on time. Highly recommended.”
Creative Shift
“Lococo Creative were great - they carefully listened to our requirements, interpreted what we had said effectively and delivered an excellent design which meets the needs of our business perfectly. They were at all times professional and personable and we would happily recommend them
to others.”
Innovative Futures Research
"Through careful planning and considered research, Lococo Creative were able to work with us to identify our target market and then design a logo which appeals to them perfectly. Professional, meticulous and creative, I have continued to work successfully with Lococo Creative on other areas of our business and hope to continue to do so as our business grows.”Steve Soult Ltd
“It has been a pleasure working with Joanne and Lococo Creative in building my Dualarity brand and website, creative assets for my presentations and book. Passion, persistency, professional, trustworthy, customer centric, responsive, smart, fast, demanding are just a few words that come to mind. A true partner in crime for my new business.”
The Dualarity
“We have been working Lococo Creative for about 5 years and they have never once let us down. They take the time to listen and understand the brief and are able to deliver above and beyond what is expected. Their excellent project management skills means they are highly proactive in obtaining any information needed and have never missed any deadlines. I have complete confidence in recommending Lococo Creative – they consistently deliver excellent imaginative designs; always fulfilling the brief and delivering on time and in budget.”
Jam Creative Marketing
Logo design
Logo design… the starting point for any brand identity
A logo is often the starting point for any business. All visual communication stems from this so it’s only right that the proper time and thought has gone into making sure that your logo works hard for your business.
Logo for new businesses
It may be that you’re just starting out on your business journey and want to make sure you have a professionally designed logo that attracts your target market.
Logo refresh for existing businesses
Perhaps you’ve been trading for a number of years and feel that your current logo just doesn’t do your business justice anymore. Maybe your business has evolved over time, and your logo doesn’t reflect your offer of your audience?
We’re here to focus entirely on making sure your logo is crafted and refined to perfectly capture your business in a recognisable and original marque.
We start every project with a creative brief where we want to know everything about you.
We believe that to design effectively we have to completely understand your business, your vision and your audience. Our creative brief document is a great way for us collate this information and this, teamed with calls or video meetings (to really get to the heart of your business) allows us to design confidently to meet your needs.
Brand identity design
So what is brand identity design and development?
Your brand identity is all of the other visual elements that support your logo to make up your brand. Creating an identity that is both recognisable and a true reflection of your business personality is essential to its success. Our job is to get under the skin of your brand and messaging and interpret this in the best visual way.
Delivering brand consistency
Brands develop over time and in organisations where no specific brand guidelines exist, this can sometimes to lead to an inconsistent appearance of your visual identity. We can perform a brand review, looking at what exists, what you’d like to retain and what you’d like to achieve. From here we can develop your brand identity to really reflect your business moving forward.
Brand identity creation
A logo is just the starting point for your brand. What does your marketing collateral, digital presence or company stationery look like? Creating a dynamic and appealing visual identity that consistently communicates at every touch point, who you are and what you do, is an essential part of any successful business. We can help you create a brand identity that makes an impact.
Consistency is key when it comes to delivering your brand. Ensuring that your visual identity consistently says the right things to the right people is key to your success. We’re here to help you create the best way to communicate your brand visually, ensuring your identity speaks effectively to your target market.
Graphic design
Graphic design and it’s role in your business
After your logo and brand identity have been designed, the ongoing roll out of your marketing collateral is done through our graphic design services. Covering all areas of graphic design from printed collateral to digital and website graphics, we can help to make sure your brand is always on point.
Ad hoc projects
We work with many of our clients on an ad hoc, project by project basis. If your requirements mean you only need design support when you have a specific project, then this service is for you. You can brief us on each individual job and we’ll supply you with a formal estimate for your approval. Once approved, we’ll take the project from start to finish and can help you with things like print procurement as and when required.
Retainer based services
Do you have weekly or monthly ongoing requirements? Would you just love someone to be able to update your website visuals, create some social media graphics, help to put together a promotional flyer or update your company brochure without any fuss? If you need ongoing support without the project management headache then our retainer based services are what you need. We can work with you on a weekly or monthly basis providing packages that best suit your requirements. The great thing about our retainer services is that they free up your time because jobs are handled quickly and responsively without the need for formal estimates for each individual project.
We see ourselves as an extension to your business – the design department that you don’t have in house.
Working closely with you, our graphic design services ensure that your business is consistently presenting itself as it should.
