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freelancecopywriter.co.uk

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‘21 Certificate of Excellence, 2021

About

If you need experience, expertise and real commercial understanding - as well as really great copy - I'd be delighted to hear from you.
High ranking SEO Web Content. Fast converting Landing Pages. Order-pulling Sales Letters. Opened Email campaigns.

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2 hires on Bark

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Reviews (18)

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5/5

18 customer reviews

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1 January 2023

After speaking with several copywriters, we chose to work with Laurence for many reasons. His mountain of experience, deep understanding of our brief and his ability to produce copy that resonates with our clients and prospects meant he surpassed our expectations in all areas. Laurence has also been extremely quick to help with any additional work we've required while working to some rather tight deadlines - highly recommended. More...

Reviewed on Google Maps

1 January 2023

Laurence is an outstanding copywriter. He not only wrote a great landing page, he helped me to really think about my target audiences and how they will benefit from my offers and services. I'm really confident that the page will help to drive sales for my business. His approach is very professional and I was kept updated throughout the copywriting process. And the delivery speed was great too. More...

Reviewed on Google Maps

1 January 2023

I searched for the best copywriters in the world, Laurence's name was on several of these lists, and after working with him I am not surprised at all. He is more than just a copywriter in that he adds valuable strategic input around the big picture. He has decades of experience writing for some of the biggest brands in the world, and that comes through in the tremendous quality of his copywriting. He was extremely easy to collaborate with, and a true professional from start to finish. I highly recommend him without reservation. More...

Reviewed on Google Maps

25 February 2020

A truly outstanding copywriter! Laurence’s immediate understanding of our business and of what we wanted in the content for our site were on a different level to anyone else I spoke to. Intelligent, thoughtful, and super helpful through the whole thing, guiding us and making everything a breeze for our developers. Can’t recommend highly enough. More...

27 January 2020

Quality writing and a brilliant knowledge of creating search-friendly web copy. Realistic expectations were set from the start, followed by excellent communication throughout the project. Very much hope to work with Laurence again in future - highly recommended. More...

freelancecopywriter.co.uk
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Reply from freelancecopywriter.co.uk

Thank you, Jemma. Terrific working with you and your colleagues at <a href="https://www.the-escape.co.uk">The Escape</a>.

20 May 2019

Laurence recently helped us with a brand positioning exercise and we're delighted with the results. He has a thoughtful and thorough approach and came up with a set of positioning statements which are exactly right for our business.

freelancecopywriter.co.uk
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Reply from freelancecopywriter.co.uk

Thank you, Andrew. An absolute pleasure to work with you on your project.

27 May 2018

Working with Laurence means you´re working with a full-on professional in every way.

Reviewed on Google Maps

27 May 2018

Brilliant copywriting needs creativity, intelligence and 3-dimensional thinking to turn abstract things into words. Laurence possesses all of this. We came with a concept which was not easy to explain in a few sentences and left with a website content which is clear, to the point and easy to digest. Thank you very much, Laurence. We are very happy with the outcome and we definitely recommend your services! More...

Reviewed on Google Maps

27 May 2018

It was an absolute pleasure working with you Laurence, thank you for your expertise and support.

Reviewed on Google Maps

27 May 2018

Laurence is sharp as a pin, a master of words and interpretation and an all round really great guy! No hesitation in recommending him!

Reviewed on Google Maps

27 May 2018

Laurence knows his stuff.

Reviewed on Google Maps

13 May 2018

Brilliant copywriting needs creativity, intelligence and 3-dimensional thinking to turn abstract things into words. Laurence possesses all of this. We came with a concept which was not easy to explain in a few sentences and left with a website content which is clear, to the point and easy to digest. Thank you very much, Laurence. We are very happy with the outcome and we definitely recommend your services! More...

Reviewed on Google Maps

15 September 2017

Working with Laurence means you´re working with a full-on professional in every way.

Reviewed on Google Maps

6 September 2017

Laurence knows his stuff.

Reviewed on Google Maps

6 September 2017

Laurence is sharp as a pin, a master of words and interpretation and an all round really great guy! No hesitation in recommending him!

Reviewed on Google Maps

5 September 2017

Reviewed on Google Maps

28 October 2016

We have been working with Laurence for over 10 years and he deals with all our website content requirements as well as project management of our website development. He is very well organised and has project managed both our website projects very efficiently. Great to work with. More...

27 May 2016

A fantastic copywriter. Masses of marketing knowledge and ideas. Have worked with Laurence for 5 years and continue to do so.

Reviewed on Google Maps

Q&As

Helping people use great writing to get the most out of the money they have available to spend on their marketing. All copywriting is absolutely NOT the same, and for me it's about convincing, persuading and converting.

I'd spent 18 years working as a writer and Creative Director in top London advertising agencies. It was time to work for myself.

A client should choose me if they value expertise, experience and skill, and if their own time is valuable to them. I'll understand what they're talking about immediately, and I'll be able to give them the work they need quickly and at at a competitive fee level.

Yes indeed. I work almost entirely online, though I will always do 'in person' meetings with clients for whom this is important, providing that to do so is practical in terms of location. If travel of any significant distance and time involvement is required, this is charged just as any other part of the project.

Services

I write carefully planned SEO-sympathetic content for websites. I also plan the information structure (sitemap) of sites for clients and, on occasion, manage development on their behalf.

I write sales letters of all kinds, ranging from sophisticated single page letters for professional services clients, through to hypnotic 20 page US-style letters for online marketers.

I advise clients from entrepreneurs and SME owners, through to senior Marketing executives in corporate organisations on getting the most from the wide range of creative media and comms channels now available.

I work directly with clients, as well as with brand consultancies, to develop key messaging and to define how this rolls out into day to day communications.

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