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Stepanova - Market Research - London, England, UK

Tatiana Stepanova

London, England, UK


Business consultant specialised in Market Entry services for the UK and Russia/CIS markets.
Market reseach & analysis, development of market entry strategy for the selected markets and active promotion of clients' products & services in those markets.
For Start-ups: business plans, marketing & strategy (short courses & conslting)


Market Research


I do market research as a part of my market entry services. I also do separate market research as by clients' orders. I did market research across many diffeent industries and different countries/ markets. The industries incude: consumer goods (toys, baby goods, eco-fashion, stationery & paper ptoducts, etc), manufacturing industry (woodworking, metalworking, machinery, carbon fibre & composites) and business services (BPO, call centres, data centres, IT services).
I also have experience of primary research (questionnaire surveys and focus groups interiews).

Work History


Sofia Consulting Europe Ltd

From August 2010

Market Entry Services for the UK and Russia/CIS markets. Market research and market entry strategy development & implementation.
Courses & consulting for start-ups.

MBA student


January 2008 - January 2010

Commercial Director

Kamenny Vek Ltd - Basalt Fiber - Dubna, Russia

December 2005 - November 2007

Market development. Building of a global distribution network in Europe, Asia, the USA.; head of Marketing & Sales department, determination of prices policy and terms of sales, negotiations and contracts signing,

4 distribution agreement signed;
export sales to more than 40 countries
50% increase of sales
elaboration and implementation of marketing and sales strategies and operations system in the company;
active participation in elaboration and implementation of corporative standards and procedures related to the Quality Management ISO 9001:2000.

Commercial Director/Co-Owner

Sagrada Company - Footwear & Footwear materials - Moscow, Russia

October 1999 - April 2004

Materials and components for the Footwear Industry and ready-made shoes; 6 employees.

Import of materials and components for the production of shoes, leather goods and sportswear; import and sales of children shoes.
Company start-up, general management, search for suppliers of materials and for clients (Russian producers of footwear); negotiations on a top level both with the suppliers and with the clients; signing of contracts; determination of the range of goods, sales prices and terms of sales; control of the process of import and wholesales of goods (including all the financial questions); recruitment;
analysis and forecast of sales (by clients, products, periods); analysis of market and competitors; sales promotion ( advertisements and publication in professional magazines, organization of seminars together with European suppliers, etc).

Sales turnover reached €2 million from 0 within 3 years.
Developed strong business relationships with key footwear manufactures: 75% of turnover was contributed by regular key accounts.
Achieved No.1 position in the market for the supply of the auxiliary materials for the shoe industry (cardboard, leatherboard, thermoplasts, non-wovens, rubber sheets, etc.).
Successful production of the children shoes collections (Tibidabu trade mark) at 10 manufacturing companies in Turkey.
Established and supervised a representative office in Turkey.
Development of the distribution network for children shoes: sales in more than 30 department stores and specialised shops in Moscow.

Deputy Commercial Director / Head of Footwear Components Division

Komplekt LTD

December 1997 - August 1999

General management of the Footwear components division: Procurement department, Sales & Marketing department, warehouses and a retail shop of shoe components; staff's recruitment; Search for suppliers of shoe materials in Europe and for the clients (Russian producers of footwear); negotiations on high level and signing of contracts both with the suppliers and the clients; participation in the elaboration of the production plans and schedules; calculation of costs and price formation; determination of the terms of payment and delivery, control of the financial questions; analysis and forecast of sales; analysis of the market and competitors.

Took active part in Company restructuring. Elaboration and set up of a new company policy, as well as new organisational and operational systems.
Solid Suppliers and Clients bases established from 0.
Sales of the Components division reached $ 3 millions from $ 1 million in 1,5 years.
Company achieved a leading position in the Russian market of the shoe components.

Sales Manager - Technological Lines


July 1995 - October 1997

GRILAIN S.A. (Spain) - wholesales of decoration materials, furniture, technological lines.
Moscow representative office.

Sales of technological lines (Tetra Pak lines for juice production and others).
Search for clients, control of sales, business trips to Ural and Siberia regions, participation in Exhibitions.

Qualifications & Certifications


Ashridge Business School


The Peoples' Friendship University - Interpreter of Spanish & French - Moscow, Russia


The Peoples' Friendship University - BSc in Physics - Moscow, Russia

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