Cachero - Sales Team Management - Manila, NCR, Philippines

Pancho Cachero

Manila, NCR, Philippines


Sales Team Management


This skill revolves around identification and understanding of each account managers strongest capabilities and potential. Training and coaching is my talent and I use it to bring out the best out of each and every one's strengths. These are the keys to exemplary team performance.

Laying out clear sales and activity objectives for everybody in the team is of paramount importance. It should be achievable but should never be easy. There should be an atmosphere of motivation and excellence.

Key Performance Indicators are parameters that should be observed and considered in laying out goals for the teams.

Work History

Sales Manager

Dynamic Services International Inc

August 2013 - April 2014


The primary task was to build a sales team that would call on the USA that will promote company's various communication tools. Responsibilities include but not limited to, recruitment, hiring, training, monitoring and coaching. Created from scratch sales operations procedures, including metrics, manuals, and clear cut expectations of the sales people and the president.

Senior Sales Manager, EMEA

Coastal Training Technologies

January 2009 - May 2012

(Europe, Middle East and Africa)
Prepared the company's 5-year strategic management initiative for EMEA operations using SWOT and PEST analysis. Prepared the company's sales manual for EMEA operations and also the company's integration program for new hires for EMEA operations.

Dynamically managed local EMEA operations thru training and coaching of sales staff for effective goal achievement.

Established vertical markets to enable division to compete head to head

From May 2009

Established new organizational structure with the hiring of three assistant sales managers to assist in the handling of 48 ISRs. Established vertical markets to enable division to compete head to head with US counterparts. Revised existing integration program for new hires. Established competency programs for solution selling.

Senior Sales Manager

Safety & Environmental Division (US)

From December 2005

Sales Manager, Skills Division (US)

August 2005 - December 2005

Established new division metrics for sales and activities. Wrote integration program for new hires. Set curriculum for training and coaching of ISRs. Effective training and coaching enabled the new division to achieve sustainable operations and profitability.

Sales Account Manager

Safety & Environmental Division (US)

May 2004 - August 2005

Set leadership example among teammates. Voted as salesperson of the year 2004.


June 1996 - April 2004

Sold prime real estate, leased Makati office condominiums and established network of agents.

Sales Supervisor


January 1995 - May 1996

Effectively managed sales agents engaged in the selling of all EODC

Business Development Officer


January 1991 - December 1994

Promoted the company's expertise and construction capability to prospective
commercial and industrial clients.


Engineer III

February 1982 - December 1990

Qualifications & Certifications

Manuel L. Quezon University

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