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Pernot - Marketing Executive - Lambertville, NJ, USA

Pamela Pernot

Lambertville, NJ, USA

Services

Marketing Executive

Summary:

Strategic planner and hands-on director with strong communication and organizational skills. Successful track record developing consumer and B2B growth and retention programs via consistent messaging, brand value proposition awareness, partner alliances/affiliations, sector education, events and promotions, SEO and social media.

Outstanding relationship-builder, project leader and persuasive communicator, skilled at rapidly establishing a working rapport with internal and external resources; guiding internal teams to ensure consistent branding; partnering with cross functional teams, key stakeholders, and media partners to effect coordinated efforts; adept at vendor management.

Broad background spans website and collateral development and production, promotions and events, traditional and electronic direct and indirect marketing, budget forecasting and tracking. Recognized for high-energy work ethic, commitment, persistence, and ability to thrive on challenges.

Work History

Director of Marketing

Sun Farm Network

April 2009 - July 2012

Created Marketing Department and materials from ground zero. Established Sun Farm Network as the leading expert in a highly competitive and fragmented marketplace through strategic positioning, speaker placements, and educational seminars. Worked well with cross-functional teams in sales, engineering and construction. Established synergistic partnerships with trade associations and vertical channels to produce events and promotions with implied third party endorsements; devised competitive market research programs and implemented strategies accordingly.

Key Accomplishments:
• End to end execution of highly successfully educational solar seminar program;
• Implemented Consumer and Competitive Market Research & corresponding Analytics
• Significantly increased visibility of company online through SEO and social media;

Corporate Marketing Contractor

Comcast

March 2007 - April 2009

Contracted to assist in establishing the current Business Services Corporate Marketing department. Proactively worked with cross functional teams in Project Management, Customer Care, Ops and Implementation. Engaged with various agencies in the creation of interactive sales tools and portals, user guides, offer brochures, and presentations. Developed strong collaborative relationships with Enterprise Sales and Channel Sales. Worked closely with Field Marketing and Lifecycle Marketing implementing customer retention programs and promotions. Was responsible for end to end management of events and trade shows. Liaised with the legal department on all FCC compliancy issues.

Director of International Marketing

ITXC

April 1999 - November 2003

Developed and implemented strategies popularizing ITXC in the international wholesale (IXC) carrier space. Messaged core value proposition of ITXC's VoIP quality control and least cost routing with skeptical international carriers. Was a driver in ITXC’s growth from 17 PoP’s in North and South America to a top ten global carrier of international phone call, interconnecting affiliates in over 175 countries including all major North American and European carriers as well as major carriers across Asia, Africa, Latin America, and Australia. Overall responsibility for: Messaging and Brand Management, Sales Support, Communications and Promotions, all marketing vendor negotiations – including media placement, forged co-promotion alliances with VoIP partners.

Nat'l Director of Mktg

RCN

June 1995 - May 1998

Lead RCN’s entrance into the competitive, converged Internet and Telephony marketplace, developing strategies and implementing tactics to educate consumers in commercial, residential and MDU market sectors relative to converged communications. Established RCN as a superior choice for cable, Internet and phone in what was a previously non-competitive environment. Launched NYC, Boston and WDC markets. Forged promotional alliances with HBO, Showtime and Disney. Managed a mix of internal and external resources in the production of channel line-ups, local promotions, retention tactics and the development and maintenance of website. Was a stakeholder in the selection of agency for campaign and collateral materials.Forged strong collaborative relationships with Product Management and Sales to develop go to market and customer retention strategies.

Events and PPV Promotions Manager

C-TEC-RCN Cable

April 1992 - June 1995

Created major revenue stream through the upsell of premium channels and Pay Per View Events via local promotions, sponsorships and events. Drove advertising spot sales by custom packaging sports and entertainment programming. Developed collateral and incentives for Customer Care, Inbound Telephone Sales and Direct Sales Reps.

Field Marketing Contractor

Nantucket Corp

June 1986 - June 1990

Nantucket created the Clipper Compiler, a programming language that made dBase two to twenty times faster. Contracted with L.A. Corporate office to create and direct viral marketing program in U.K. partnered with local software specialists to create demand and establish product credibility.

Advertising and Promotions Manager

Conroy's

March 1983 - June 1986

Marketing and PR. Architected strategic sponsorship of Summer Olympics - Los Angeles for franchise chain including opening/closing ceremonies, and all events. Organized/initiated participatory sponsorships: Women in Film Crystal Awards, Los Angeles Marathon, Los Angeles Special Olympics, Beverly Hills St. Patrick’s Day Parade, and others.

Director of Marketing

Sun Farm Network

Created Marketing Department and materials from ground zero. Established Sun Farm Network as the leading expert in a highly competitive and fragmented marketplace through strategic positioning, speaker placements, and educational seminars. Worked well with cross-functional teams in sales, engineering and construction. Established synergistic partnerships with trade associations and vertical channels to produce events and promotions with implied third party endorsements; devised competitive market research programs and implemented strategies accordingly.
Key Accomplishments:
• End to end execution of highly successfully educational solar seminar
program;
• Devised key financial and operational metrics to measure effectiveness of
campaigns and programs;
• Significantly increased visibility of company online through SEO and social
media;

Corporate Marketing Contractor

Comcast Business Class

As one of the first team members brought in to establish the current Business Services Corporate Marketing department, my immediate goals were to:

• Establish processes and collaborative relationships with corporate and regional VPs and VPGMs, Corporate Product Directors and Project Management, Customer Care, Ops and Implementation as well as liaise with the legal department on FCC compliancy issues for the launch of SMB and Enterprise Internet, Voice and Video products;

• Engage with cross-functional teams, various agencies and regional marketing management in the creation and distribution of user guides, interactive sales tools and portals, offer brochures, and presentations;

• Work closely with Lifecycle Marketing implementing customer retention programs and promotions, and developed strong collaborative relationships with Enterprise Sales and Channel Sales.

Freelance Contractor Marketing and Events Services

The Pernot Consultancy

Clients included Broadview Networks, NBS Voice, TalkFree, Inc., Cause2Connect, and Compassionate Sisters. Services covered strategic branding and messaging, indirect retail marketing, traditional marketing, direct marketing, e- marketing, technical writing and editing, press releases, Agent/Channel sales and communications, event planning and implementation.

Director of International Marketing

ITXC Corporation (Tata Communications

Recruited to launch ITXC in the international wholesale (IXC) carrier space I developed and implemented strategies popularizing VoIP with skeptical international carriers through the consistent messaging of ITXC’s core value proposition of quality control and least cost routing. Was a driver in ITXC’s growth from 17 PoP’s in North and South America to one of the top ten global carriers of international phone calls interconnecting affiliates in over 175 countries including all major North American and European carriers as well as major carriers across Asia, Africa, Latin America, and Australia. Overall responsibility for: Messaging and Brand Management, Sales Support, Communications and Promotions, all marketing vendor negotiations – including media placement, forged co-promotion alliances with VoIP partners.
Key Accomplishments:
• Negotiated and organized annual participation in over 60 international Telecom trade shows in 36 countries, rolling in high profile speaker placements, and negotiating over a dozen yearly Keynotes at Tier One Telecom events.
• Architect of program that initiated, organized and produced educational VoIP seminars for carriers partnering with Cisco and Vocaltec, in Austria, Brazil, England, France, Morocco, Russia, Singapore, South Africa, etc.

Director of Marketing

RCN/C-TEC Cable

Selected from C-TEC Cable to lead RCN’s entrance into the competitive, converged Cable, Internet, Telephony market, I developed strategies and implemented tactics for commercial, residential and MDU markets; Launched NYC, Boston and WDC markets. Forged promotional alliances with HBO, Showtime, Disney and Sundance. Managed a mix of internal and external resources in the production of collateral material, local promotions; devised retention strategies through indirect marketing
tactics; developed and maintained website. Established strong working relationships with Product Management and various outside resources to ensure consistent messaging.

Manager PayPerView Promotions and Retail Sales
Created major revenue stream through the upsell of premium channels and Pay Per View Events via local promotions, sponsorships, events and customer retention. Developed collateral and incentives for Customer Care, Inbound Telephone Sales and Direct Sales Reps.

Marketing Manager UK Office

NANTUCKET CORP (Computer Associates)

Spearheaded Nantucket’s move into the European software marketplace. Developed strategies to create a brand of expertise and reliability through third party endorsements from network of Euro experts partnering in educational seminars; Devised and executed viral software developers campaigns. Key stakeholder in selection of Euro Agencies, for multi-lingual sales tools, collateral, and trade publication pieces. Played pivotal role in the rapid growth of Nantucket, UK resulting in a further office in Germany and finally the purchase of Nantucket by Computer Associates in 1992.

Qualifications & Certifications

Shelton College, Cape May, NJ

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