Mreji - Business Development - Kenya

Pamela Mreji



Business Development


With over 18 years of valuable commercial management experience within leading multinational firms in Kenya, I readily combine a great aptitude for revenue generation, customer service and marketing strategies which gives me the ability to take char

Work History

Director of Entrepreneurship Training and Business Development

Sinapis Group

From July 2013

Responsible for curriculum development and quality assurance of the training materials to ensure successfully implementation of the program.
• Undertake classroom teaching instruction for training of trainers who subsequently train entrepreneurs in their institutions.
• Manages the relationship between all program partners including the donors, foreign and local Business Consultants, the trainee entrepreneurs and the Sinapis team to ensure mutual commitment to the success of the startup ventures.
• Generates significant revenue streams for the business by creating other business development opportunities through partner training and consulting services.
• Ensure quality standards are met by institutional partners deploying the Sinapis program and all outputs, timelines and expenditure are reviewed against original plans on a regular basis and timely remedial action undertaken to seal realised gaps.

Teaching and Projects Assistant

Strathmore Business School

June 2012 - June 2013

Collaborated with the Dean of the school in developing a new curriculum for MBA degree classes in Innovation Management, Corporate Entrepreneurship and Strategic Renewal.
• Effectively facilitated MBA degree classes and student projects.
• Coordinated the annual 'Bold Ideas for Humanity' international Innovation Challenge (2012) where five of my student projects were nominated for final awards.

Retail Manager

Safaricom Ltd

June 2006 - September 2010

Designed and implemented strategic operational plans for achievement of area objectives and presided over the execution of innovative revenue generation and retention strategies that delivered strong results on Customer Satisfaction Index (CSI) and P&L.
• Structured, negotiated and successfully managed strategic alliance with trade partners, corporate clients, governmental agencies and the general business community that ensured long-term support and commitment from all industry players thereby growing the western retail from a single unit to 12 high performing retail outlets in four years..

Retail Advisor

Safaricom Ltd

December 2001 - May 2006

Worked within the initial team of experienced Business Development professionals recruited by Safaricom Ltd upon its launch in Kenya to expand its footprints in the country.
• Assigned to the western region of Kenya to develop a retail presence and effectively led the retail and customer support teams in customer management strategies that rapidly grew the market, expanding from one to twelve outlets within a very short period

Sales Manager

East Africa Breweries Ltd

December 1993 - November 2001

Provided managerial support and successfully coordinated sales operations covering seven sales territories in Eastern Province of Kenya.
• Successfully pitched for large corporate orders and built long-term partnerships through skilful negotiation and extensive networking with all industry players
• Appointed and developed a strong, performance oriented pool of distributors and agents in various towns of Kenya who were empowered to continuously meet and surpass the allocated sales targets.

Research Assistant

East Africa Breweries Ltd

September 1992 - November 1993

Recruited by EABL Ltd from Egerton University as part of their graduate management program and successfully trained to manage research work at the Mau- Narok barley farms and the Hops research station at Egerton University.

Qualifications & Certifications

Business and Management

Gordon Institute of Business Science

Innovation Management and Entrepreneurship

Manchester Business School

Moi High School - Kabarak


Maseno University


Egerton University

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