Gule -  - Johannesburg, GP, South Africa

Palesa Gule

Johannesburg, GP, South Africa

Work History

Admin and Sales Manager

Audio Visual Business

From November 2008

Job Description:
• Identify and secure new business
• Servicing existing business to maximise customer relations, thereby maximising sales
• Strategically plan and implement marketing opportunities to increase brand awareness
• Prepared tenders and business proposals - in both government and corporate
• Managed budgets and expenditure
• Controlling and managing sponsorship opportunities, sales plans and media groups
• Develop relationships with key stakeholders and clientele (Corporates, Government, Hotel Groups, Travel Agencies, Events, Conferencing & Exhibition Managers)
• Clients: KPMG, Tafara Events, Avon, Southern Sun
2. Name of company: Tiger Brands South Africa

Senior Brand Manager

Tiger Brands :ALL GOLD

April 2008 - October 2008

Job Description:
• Managed a budget of R8 million
• Managed and monitored elements of brand health that contributed towards brand growth, including:
o Monitoring brand advertising effectiveness which translate to trial, conversion and loyalty performance
o Monitored sales in relation to brand financial performance
o Monitoring consumer complaints
o Stock issues ad discontinuations
• Managed All Gold brand budget to total portfolio budget and managing monthly budget reconciliation and ensuring zero overspend.
• Managing brand-equity building strategies:
o All Gold Communication Strategy(including working with media and advertising agencies- coordinate advertising creative teams and media agency)
o All Gold packaging Roll-out
o All Gold Brand Blue Print finalization
• Worked with Channel and Customer Management Team to manage brand sales, develop and monitor in-store activities and customer specific projects and address issues timeously
• Product Innovation Strategy:
o Managing the product life-cycle through identifying consumer needs in relation to new innovations and developing launch strategies
• Competitor monitoring:
o Monitored competitor activities on an ongoing basis to study their strategies, and thereafter developed mechanisms to counter activities (short-term and long term)

Brand manager

FIAT Auto South Africa

July 2006 - October 2007

Job Description:
• Managed a budget of R6million (performed monthly brand expenditure and reconciliations of all expenditure against budget, raising queries with accounts dept & ensuring zero overspend.
• Strategically planned and managed brand sales, research needs, product launches, product positioning, and on-going communication needs of all the commercial vehicles.
• Worked hand-in hand with Above and Below The Line agencies to ensure effective communication and promotional programmes for all commercial vehicles - including Internet Communication strategy. (liaised with creative and promotional agencies- these included PR drives, TV ads, Newspaper, Magazines and Internet Advertising and consumer campaigns and dealer communication programme) to ensure campaign implementation and to deliver on the communication objectives.
o Prepared all briefs for all the communication plans
o Control communication budgets, including reporting at the end of every campaign
• Pricing strategy: Monitored products' profitability (looked at margins, costs, competitor prices - all against budget)
• Dealer communication strategy - planned and monitored national dealer communication needs and designed suitable incentive programmes, which included competitions and retail advertising
• Product development strategy- managed product life cycle through identifying customer needs in relation with product availability and monitored competitor specs and pricing
• Events Management: Identified and managed

Product Manager & Media Liaison

Nissan South Africa

August 2001 - June 2006

Job description:
• Defined and supported the communication plans (PR plan) for brands i.e. for passenger, commercial and leisure vehicles.
• Optimally made use of existing corporate communication tools while working hand in hand with internal communications team
• Compiled and implemented a communications strategy and plans specifically for each project phase - product life cycle management
• Conducted regular communication and media audits including reports with recommendations and action plans.

Projects worked on:
1. Research: SUV/ Leisure vehicle strategy.
2. On-going research on product sales performance, customer and communication, and dealer research.
3. Product Launches: X-Trail (4x4 and 4x2) Patrol launch (4x4 only) Hardbody King cab, Navara 4x2 launch

Assistant Brand Manager

Unilever South Africa

September 1999 - June 2001

Job Description:
• Provided business analysis, reporting and planning of brand activities. Monitored and reported market information and competitor intelligence.
• Coordinated communication and PR activities i.e. Magazine and Newspaper Advertising, Trade advertising, Consumer Campaigns etc.
o Worked with customer team to create relevant and impactful P.O.S material for brands
o Followed up, managed and coordinated the implementation of the advertising and promotional campaigns (creation, production, and media)
o Measured the impact of the advertising and promotional campaigns
• Conducted a consumer analysis project - to gain insight into lives of consumers i.e. psychographics, habits, attitudes, buyer behavior, product choice, motivations and relationships they have with their brands.
• Budget Management: Monitored all expenses and ensured payment to suppliers is done on time (performed monthly brand expenditure and reconciliations of all expenditure against budget, raising queries with accounts dept & ensuring zero overspend.

Projects worked on:
1. Advertising research, Youth research, and concept development research for the low-income market.
2. Product launches - led 2 female deodorant product launches (Impulse and Dove deo)
3. Consumer promotions: Above and below the line consumer promotions - to increase awareness, trial and repeat purchase.
4. Competitor Intelligence -Systematically gathered, interpreted and analyzed competitor information.

Projects coordinator for the local and regional office

BMF-Black Management Forum:Durban Regional Office

June 1998 - August 1999

Date: June 1998- August 1999
Job description:
• Assisted in planning and executing organizational activities, such as: Student Development Programmes, Membership drives, Project Management and Leadership Development workshops, etc.
• Liaised with key stakeholders of the organization i.e. government, parastatals and members
• Offered office support/ administration to ensure smooth running of the organization, including fund raising activities.

As the 1st Vice President of the Women's Missionary Society at my local church (which is a Global Church Organisation founded in the year 1787 in the USA), I currently serve as the coordinator of the Social Action Commission whose duties and responsibilities are:
- To promote social action programmes which engages women in addressing current critical issues
- Identify and study issues facing the family and develop appropriate educational programs and strategies to address these issues.

Customer Service
Computer Literacy:
Internet, Microsoft Office (Excel, Power Point, Word), SAP
Other Computer Programmes:
- Fiat South Africa: Solution Kit & MSA Trend line
- Nissan South Africa: SAP, MSA Trend line, AMPS, NCBS (New Car Buyer Survey)
- Unilever South Africa: SAP, In-Fact, Lotus Notes, Eureka

Qualifications & Certifications

Graduate Diploma Marketing Management


Textile Design

Durban University of Technology

Uthongathi School, now Crawford College

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