Singh - Art Director - Toronto, Ontario, Canada

Pal Singh

Toronto, Ontario, Canada


An innovative designer, a decisive and resourceful leader, a confident manager, a team player, and a skilled client partner with excellent communication, organizational, and time-management skills. A self-starters that strives for results and lives at the intersection of creative and business.

Over 12 years professional experience in brainstorming, planning, setting creative vision and implementing visual identity by following strategy, colours, brand regulations and production specifications to produce a vast variety of designs.

Highly competent and skilled in interpreting clients' business objectives and translate them into highly effective and functional designs for deep positive impact on revenue generation.

A proven track record in providing exciting, fresh and highly effective editorial and promotional designs collaborating with editorial, sales, production and design staff.

A great attitude, a passion for design and enthusiasm to take on new challenges. Ability to listen, digest and resolve feedback with a creative solution and positive attitude.

Capable of handling multiple projects dealing effectively with various internal/external resources. Designed six monthly titles for over 10 years and supervised the print-production.

High-level knowledge of typography, design principles, colour theories, print-production and pre-press.

Expert in Adobe Creative Suite, Quark, CorelDraw, Acrobat, MS Office, Word, Excel, Powerpoint and Outlook on MAC/PC. Knowledge of web-bu


Art Director


• Led strategic brainstorming, creative brief development, campaign development,
and execution. On an average every month pitched two projects and won annual
contracts from various government and private corporations
• Prepared design-pitches and won new projects, thereby helping the employers
retaining existing clients and bringing in new business, despite adverse market
• Pioneered innovative design techniques and inspired others to go a step further
• Supervised and guided activities of team-mates to ensure highest standards of
design, layout and pre-print materials
• Successfully coordinated with internal and external resources with an aim to
produce and deliver ready materials as per schedule.
• Known for “saving the day” on projects by skillfully applying thorough knowledge
and understanding of marketing and display techniques to produce awardwining
• Worked well under pressure and produced excellent results within tight
deadlines taking minimum time in creation and improvisation
• Planned and directed indoor and outdoor photo shoots. Researched and
developed innovative and artistic ways of shooting images to enhance subject
appearance and beat the competition
• Conceived initial designs for websites and prepared final artworks for CD
interfaces and labels
• Checked team members’ final digitalized PDF files ensuring no substandard
material was produced
• Maintained data sheet of all on going projects
• Achieved honorable mention awards for producing highly effective promotional
material, rated among top ten designs of the world in page layout & Design
category in the World Design Contest by Corel Corporation, Ottawa
• Independently performed photo shoots in order to stay on budget and save time.

Work History

Creative Director

From March 2013

Highly resourceful and experienced in design, print and all stages of production to take charge and get every job done smoothly exceeding the expectations.

• Excelled in brainstorming the creative ideas with editorial team/external clients.
Created designs in line with the vision and brand-strategy

• Successfully developed highly innovative concepts with details, multitasking under tight deadlines

• Delegated assignments and shared work-loads in creating illustrations, layouts and photo-retouching

• Sourced images from stock-sites and edited/manipulated as per the subject and demand of the features

Art Director

April 2012 - February 2013

Brainstormed, thought and executed concepts into quick sketches for on-the- spot presentation and approval

• Creatively conceptualized and developed designs to produce marketing and display materials for clients' retail-promotions, including business directories,
flyers, brochures, advertisements, posters, POS, banners, door hangers

• Taken ownership, led initiatives and provided direction to designers, production
& Pre-press department persuading successful execution through all stages of creative development and production.

• Monitored quality, accuracy, and timeliness of all orders to ensure commitments
are met through production of high quality materials
• Skillfully solved day-to-day challenges and contributed to the success of the various on-going projects by communicating well with all the parties involved.

• Written and edited internal marketing communications.

Creative Director and Editorial Designer

Star Media Group

September 2011 - March 2012

Excelled in brainstorming the creative ideas with editorial team/external clients.
Created designs in line with the vision and brand-strategy

• Successfully developed highly innovative concepts with details, multitasking under tight deadlines

• Delegated assignments and shared work-loads in creating illustrations, layouts and photo-retouching

• Sourced images from stock-sites and edited/manipulated as per the subject and demand of the features

• Shot photos on location and created photo-illustrations to enhance the graphic
appeal of the project

• Retouched, enhanced and color-corrected images for better color, tone, light and shade

• Prepared files for press ensuring zero error and no time loss at the proofing stage

• Attended press checks, discussed press proofs with production supervisor for improvements

• Presented and discussed concepts and rough sketches with internal and external
clients on the assigned projects

Art Director

Parvasi Media Group

September 2010 - February 2011

Conceptualized and art-directed multiple designs to create 600 pages 'GTA
Business Pages' directory, saving 30% time and resources ensuring utmost client

• Dealing directly with clients, skillfully assessed their brand requirements to create
exceptionally powerful and satisfying concepts and designs

• Effectively communicated with clients and internal resources to prioritize projects for quick approval and execution

• Established rapport with GTA clients for stronger business relationships

• Created an efficient project management system liaising with the management

• Maintained 100% accuracy with speed in finalizing artworks and uploading files on the FTP for final printing

• Effectively processed and managed multiple artworks simultaneously

• Managed day-to-day affairs of the creative department with excellent
interpersonal and effective communication skills ensuring smooth work-flow

• Shot photos on-location and sourced stock-images from various sites

• Mentored and guided junior design staff in helping them to have a better
understanding and execution of various design projects for quick approval

Project Director

Toronto Star

May 2010 - July 2010

Stunned the Editorial Director with the most competitive, fresh and innovative
designs produced on time and budget collaborating with various department and suppliers

• Effectively coordinated with editorial, production and sales for timely project

• Shot photos and created photo-illustrations to enhance the subject

• Retouched and corrected images for better color-reproduction

• Received very positive feedback from top officials, who indicated, that I had
'proved myself' in the position

Art Director

Motivate Publishing

May 2000 - March 2010

100% success rate in pitching and winning the projects from major national and international corporations like Forbes, Golf Digest and many more

• Demonstrated high level of exceptional creativity, sophistication in creating
concepts, developing and executing creative ideas to produce six monthly titles and promotional materials

• Successfully created and managed multiple design projects dealing directly with major business houses and government organizations

• Oversaw the planning, designing and print-production of multiple print and display materials ensuring timely completion and delivery

• Produced eye-catching promotional designs for Sales and Marketing department

• Created futuristic, highly creative, innovative and second to none designs every
year for the corporate branding, working closely with the Managing Director

• Commissioned and created illustrations, cartoons and shot images in-house



As a top-notch concept-to-completion creative company, we find creative inspiration in the word of requirement from our clients to scribble an idea and shape it to produce magazines, books, brochures, business directories, reports, ad-campaigns and other creative deliverable on a vast variety of subject-matters.

Under the creative vision and guidance of Pal Singh, we have successfully accomplished a number of highly ambitious creative design projects for various corporations, mid-size agencies and individuals around the world. With every project we have raised the bar and out-performed on the competitive landscape.

Pal, with his unparalleled creative thinking and execution abilities, has produced IT related magazines and CD interfaces for one of the biggest IT publishing companies in India. Marvelously conceptualized, pitched and produced a wide variety of high quality magazine titles focusing on fashion, sports, leisure, lifestyle, aviation, in-flight entertainment, retail, hospitality and current affairs, for some of the well known publishing companies in the United Arab Emirates and the UK. In Canada, under his creative brilliance, we have been producing top-of-the-range magazines on various subjects, business directories, corporate brands-creation, and technical reports. We also have the honour of designing and producing all sorts of collateral for the prominent real-estate brokerages and their individual representatives.

Qualifications & Certifications

Bachelor of Arts

Delhi University

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