Baermann - Wine, Beer & Spirits Buyer - San Francisco, CA, USA

Page Baermann

San Francisco, CA, USA


Wine, Beer & Spirits Buyer

  • Full time
  • Part time
  • One time
  • Contract
  • Temp

Work History

Senior Business Manager - Wine, Beer & Spirits


June 2012 - June 2012

Finance & Business Analysis

DFV Wines

January 2011 - June 2012

• Provide intellectual support to Sales, Marketing & Executive Management
• Support decision making & drive the sales organization to fact-based selling & efficient budgeting / spending
• Lead depletion/scan data systems and financial analysis
• Identify both macro and micro trends, risks and opportunities in regional/divisional earnings and wine sales & consumption
• Interpret sales, depletions and expenses and draw conclusions regarding the market segments, brands & opportunities for profitability
• Collaborate with Sales and Marketing, National & International Divisions, and report potential issues to the business

National Buyer - Wine, Beer & Spirits


January 2007 - January 2010

Wine, Beer & Spirits
• Managed +$500M adult beverage business with double-digit consecutive year sales growth
• Developed and implemented localized assortment plans, promotional & pricing strategies
• Led assortment/merchandising strategies for more than 1500 stores - including new business development for new store formats, such as Marketside (Walmart Express)
• Optimized sales potential by developing space allocation plans & merchandising adjacencies
• Developed the in-store marketing strategy to include comprehensive POS/signing package
• Responsible for managing the wine/beer assortment and product content for

Senior Buyer - Spirits


January 2007 - January 2007

Category Director - Specialty, Natural/Organic Foods


January 2005 - January 2007

Wine Buyer

Cost Plus World Market

January 2004 - January 2005

Wine Business Development Manager


January 2001 - January 2004

• Delivered over $150M in sales with consecutive year double-digit sales growth
• Managed all assortment, merchandising, pricing and growth strategies for the wine category
• Developed the fine wine program, which consisted of 30+ Fine Wine Shops w/Wine Stewards.

Business Development Manager - Natural, Organic & Specialty Foods


January 1999 - January 2001

Senior Financial/Business Analyst


January 1997 - January 1999

Financial Analyst

Bank of America

January 1995 - January 1997

Managed financial reporting & budget planning for international military branches.

Qualifications & Certifications

Bachelor of Business Administration

University of the Incarnate Word

The University of Texas at San Antonio

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