Company: Accurate Powertech India Pvt Ltd Pune (APIPL)
Project Title: Market Research & Analysis of Customer Buying of Kirloskar Diesel Generators
• To find out market potential for Kirloskar Diesel Generators as well as Customer requirements in Pune region.
• This project helped me to understand & analyze available product's strength & weakness, different competitors, behavior of customers & vital experience to communicate with people.
• Data was collected by filling up a questionnaire through personal visits to persons by formal & informal talks.
• After conducting this survey on the construction segment, I have come to a conclusion that the company has huge potential in Pune region & it can capture major sales by providing after sales service.