Bittar - General Manager - Dubai, United Arab Emirates

Osama Bittar

Dubai, United Arab Emirates


I’m a dynamic management professional having 17 years managerial experience in UAE.
Innovative individual with proven general management, sales and marketing records as well as new business development skills.
Board based experience in International Trading, Steel fabrication and Security Systems Industries.
A history of significant achievements which illustrate the ability to combine cost control, revenue growth and process improvement through an effective staff, labour force trainings and motivation.

Osama Bittar.


General Manager


I’m a dynamic management professional having 17 years managerial experience in UAE.
Innovative individual with proven general management, sales and marketing records as well as new business development skills.
Board based experience in International

Work History

General Manager

Universal Automatic Systems

From June 2011

Duties consisted of all managerial aspects including the following:

Directing the activities and productivity of the company.

Providing training and guidance.

Working with management team to sustain growth and development programs

Managing administrative functions to ensure smooth and efficient operations of the organization.
Preparation & implementation of business plans & budgets.

Achievement of sales, profits & other commercial objectives.

Day-to-day management of the company & staff.

Ensuring the company meets financial & other operational targets.

Regular reporting of financial & operational results.

Expand the scope of activities to meet UAE market.

Ensuring the implementation of the contracts with the highest level of professionalism &
competence within required time frame.

Achievements evaluation. Reporting to Board of Management.

General Manager

Universal Industrial Complex for Metals, Industrial City Authorities

March 2008 - May 2011

Responsible for Preparation of Feasibility study, Renting land from ICAD, designing industrial

complex layout, getting all required approvals from ICAD, Municipality, Civil Defense,

Environment department, Economic department, chamber of commerce and industry, all other

government and non government authorities approvals, Supervising contractual progress with,

suppliers, main contractor, sub-contractors and consultants, receiving feed- back reports from

different departments accounts & finance, administration, human resources, sales and marketing.

Visiting steel and machineries exhibitions also attending technical conferences on steel forming

latest technologies worldwide. Evaluation of information received on different designs,

specifications and quotations for machineries and raw materials

Negotiating Investment and Long-term Loan contract terms and conditions with National Bank

of Abu Dhabi. Regular reporting to chairman and deputy chairman.

Industrial Complex Manager


November 2005 - February 2008

Team leader for 350 people working together toward achieving company's objective.

Duties consisted of; designing strategic business plan growth within UAE as well as international

market. Putting maximum efforts to achieve our targeted goal, responsible for delivery of profit

target, managing the entire functions of the company including operations, sales, marketing,

procurement, finance and administration.

Setting up divisional policies for the following divisions; (Wood factory, UPVC Profiles

Extrusion and fabrication, Steel Fabrication, aluminum & glass curtain wall, doors, windows and

Kitchen Cabinet fabrication, K-Span GI-steel roofing, fencing and car parking sheds, Wrought

Iron, Entrance Technology, Automation and security systems as well as maintenance and after

sales division), preparing and controlling yearly budget, reviewing and evaluating achievements,

ensuring quality, safety measures and cost control of manufactured products, process to

achieve customers satisfaction. Putting forward alternative future plans.

Dubai General Manager


March 1999 - October 2005

Sales & Marketing Manager

December 1996 - February 1999

Duties consisted of developing new marketing policy for Electro - mechanical and security

products such as sectional overhead doors, wrought iron products, Automatic swing, sliding and

rolling-up doors, car park barriers, road blockers, high speed doors, dock levelers and revolving

doors, security revolving and circle lock doors, turnstiles, Access control systems, C.C.T.V,

Metal detectors, X ray Baggage checking machines and security locks.

Dealing with principals, following up with principals products development, pricing policy,

orders placement, sales team training, participating to exhibitions and conferences.

A team leader for Eleven sales engineers responsible for sales and marketing activities covered

through daily reports, following -up, weekly sales meetings, regular customers visits, making
sure that efforts are directed toward our objective and sales target achievement.

Re-evaluating our achievements and implementing new policies.

Planning for advertising in magazines and news papers, also recommendation of suitable

marketing tools.

Introducing our products for consultants approval and recommendations. Promoting an effective

advertising policy, orders closing with concerned contractors through an agreement on supply,

installation and maintenance, maintaining a minimum stock level control, orders placement with

our principal/manufacturer, follow up of regular reports on payments process, clients statements

of accounts, materials delivery schedule, installations and projects handing over

Sales & Marketing Manager

Al Obaidly Trading

March 1994 - December 1996

Duties consisted of marketing different sorts of Marble, Granite and complete range of fiber

glass raw materials within G.C.C market. Searching global market for new suppliers with better

offers and facilities. Negotiating products import prices and conditions with suppliers.

Setting up an effective communication system with customers. Searching market for new

customers within GCC supported with regular visits to Oman, Bahrain and Saudi Arabia.

Developing and implementing company's marketing policy to match recent changes and

developments occurred in market and customers behaviors.

Regular customer visits supported with reports to general manager. Supervising sales team of

nine people. Analyzing reports received from sales team.

Customer Service: following up with sub-contractors who taking care of marble and granite

fixing and making sure that customer is satisfied with offered services.

Organizing business conferences and following up latest developments and technologies by

attending local and international exhibitions. Drawing future marketing policy and budget.

Reviewing sales and marketing achievements.

Qualifications & Certifications


Preston university Ajman. Co. Preston University

Business Administration

Bristol University

Aleppo University

Universite de Tours

Institut d'etude Francaise

P.T.G.C. Ecole National des Ingenieurs de Tunis.

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