Abu Rmeileh - General Manager - Amman, Jordan

Numan Abu Rmeileh

Amman, Jordan


General Manager

  • Full time
  • Part time
  • One time
  • Contract
  • Temp


Twenty four years of international experience in establishing and managing chain restaurants in Middle East & North Africa, with a history of companies’ turnaround, backed with solidified managerial skills, sharp leadership model, excellent marketing experience & strong financial background

Work History

General Manager & Consultant

The Square Company

May 2009 - June 2013

Establish & supervise the re launch & the expansion plan of the Papa John's brand in KSA;
- In charge of establishing & opening of Papa John's concepts In Lebanon;
- In charge of 22 Papa John's Pizza outlets, employing 350 staff members;
- In charge of Abdel Wahab Lebanese restaurant, employing 50 staff members;
- Create a sales strategy which leads to a sales increase of 25%;
- Restructure the operation systems leading to 15% increment in profit;
- Provide guidance, coaching and leadership to the management team;
- Establish, develop and implementation of the main Strategies and creating the yearly budget;
- Create, manage, ensure and review the execution of operational systems and day-to-day procedures throughout restaurants & all supporting departments;
- Establish & monitor major KPI's guidelines, responsibilities, goals and achievements for the management & operation staff, and conduct regular appraisals;
- Maintain high customer awareness and review customer's feedback on a daily basis as well as responding to customer's comments;
- Maintain a keen knowledge of major competitor's activities and effect suitable adjustments on the Company's offerings, if needed;
- Identified opportunities in the local market & provide suitable recommendations;
- Maintain & promotes the brand image and Corporate Citizenship.

Managing Partner

Al Wareed & Aum Alremah Trading Company

March 2006 - April 2009

Created a new Arabic ethnic food concept and established two restaurants in Jordan;
- In charge of restaurants location selection, supervise construction and supply equipments & furniture;
- Developed & executed the implement of operations policies related to operation and development;
- Maintain company & restaurants assets in favorable operating conditions;
- Importing & Exporting commodities to Jordan, Syria & Iraq.

General Manager

Atyab Gulf Catering

December 2004 - November 2005

In charge of 9 Domino's Pizza restaurants, 15 La-baguette Bakery outlets & 4 Fresh Juice outlets, in Kuwait;
- Managing of all supporting departments;
- Managed the revival process for the La-baguette & Domino's brands in the Kuwaiti market;
- Managed the company's Retail Sales Division;
- Developed the Call Center & related systems;
- Developed & executed the annual business and Marketing strategy;
- Managed 350 staff members working in all sections of the business;
- Developed & supervised the implementation of HSE standards and its enforcement;
- Increased annual sales by 30%.

Operations Manager

Mawarid Food Company

July 2001 - November 2004

Operated 32 Pizza Hut restaurants in the Kingdom of Saudi Arabia, employing 500 staff members;
- Managed annual sales of USD 20 million;
- Increased annual sales by 8% and unit contribution by 10%;
- Achieved World Class CHAMPS award in 2003 & The Best of 2004.

Gulf Concept Manager

Wendy's Hamburger

December 1997 - July 2001

Managed Wendy's concept in the Kingdom of Saudi Arabia, Kuwait & UAE;
- Created and monitored the Annual Business Development and Marketing plan;
- Increased annual sales by 20% and reduced controllable cost by 15%.

Operations Manager

Pizza Hut Restaurants

November 1995 - December 1997

Managed multiple Pizza Hut outlets & set the expansion plan of the brand;
- Introduced and supervised the local recruitment process and managed the training programs;
- Increased annual sales by 20% & reduced manpower turnover by 35%;
- Localized 95% of Pizza Hut inputs from the local Tunisian market.

Food Division Manager

Mawarid Trading Oman

May 1993 - November 1995

Established the Food Division and supporting departments;
- Managed the Procurement Department and supervised the financial aspects of the concept;
- Opened several Wendy's restaurants and Popeye's Chicken restaurant;
- Managed / Supervised United Arab Emirates food division (Wendy's & Texas Fried Chicken).

Restaurant Manager

Wendy's Hamburger

September 1989 - June 1992

Prepared and conducted the required initial training programs;
- Opened the first five Wendy's restaurants in the kingdom of Saudi Arabia;
- Received the Wendy's International Sparkle Program prizes for two years.

Qualifications & Certifications

Global Dine in Academy

Business Administration & Economics

University of Jordan

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