Quadiem - Sales & Marketing - Bangladesh

Nafejul Quadiem



Sales & Marketing

  • Full time
  • Part time
  • One time
  • Contract
  • Temp

Work History


Cityscape International Ltd.

June 2010 - June 2010

Cityscape International Limited is an extended part of a business entity endowing heritage of long entrepreneurial business background since mid 60s.Now cityscape International Limited has emerged to grow with a new dimension in the high rise commercial building construction sector where the interest of promoters and investors will be equitably integrated.
Cityscape International Limited, a visionary has embarked expanding their role as a leader in the construction industry by providing innovative, reliable and high quality services such as environmental support solution, green building, smart technologies etc. to clients throughout Bangladesh.Cityscape has taken challenge to build the first LEED certified Commercial Building from USGBC (U.S Green Building Council) .The project is located at the top most high end commercial district of Bangladesh,Gulshan Avenue,Dhaka.Our main vision and mission is to construct sustainable and Eco -friendly infra-structures,reducing our carbon foot print to maximum extent.

National Marketing Manager

Transcom Electronics ltd.

October 2008 - May 2010

As A National Marketing Manager my major Achievements:

•To set up and operate Transcom Electronics ltd Marketing Department as per top management policy.

•Prepare Annual Marketing Plan (2009 and 2010) and implement, monitor, evaluate and take essential steps to control plan. Achieve market-share Objective through proper planning & execution of ATL & BTL activities.

•Launching and Re-positioning TRANSTEC Brand products and Concept development in all kind of brand communication.

a) Packaging Renovation and product Classification and portfolio selection.
b) Developing Core Brand values, Attributes and Benefits.
c) Creating more Brand appeal through maintaining color uniqueness.

•Enlargement of secondary sales through Consumer promotion of Transtec and Philips brand

•Set up SMS based field sales force point of sales activation, Trade Program (Dipoto Bondon, Lavjonik relation etc) and Consumer Programmed monitoring.

•Developing new product line, create new sales channel and re organizing sales department.

•Develop very strong relationship among our principal Philips Singapore for Electronics and lighting for India and China source. Regularly coordinate with local/foreign suppliers to ensure product specification and features to meet marketing requirement.

Head Of Channel Development & Dealer Management

A.K.Khan & Co.Ltd

January 2006 - September 2008

The A.K Khan Group is one of the largest and oldest private sector in Bangladesh, established in 1945 .


a) Prepare a Business Plan contribute new policy making and process development and improvement.
b) Detailed sales operational planning by territory by distributors by routs and identification of actual POS (Point of Sales) coverage
and gaps.
c) Determining need and evaluation of dealer's recruitment, infrastructure setup, and termination.
d) Monitors dealers to ensure efficiency of Franchise operation.
e) Impact analysis and evaluation of each changes and improvements.
f) Participation and play roll on channel development matters on dealers meeting.
g) Monitoring report on field visit, it’s effectiveness, frequency etc.
h) Identify Regional and territory key issues and business opportunities for year on year sustainable profitable growth is a major task.

Manager Sales & Marketing

Quasem drycells Ltd.

January 1994 - December 2005

a) Responsible for prepare a Business Plan contribute new policy making.
b) Meeting weekly, Monthly and yearly objective in terms of value, volume, trade spends and market returns.
d) Identify Regional key issues and business opportunities for year on year sustainable profitable growth.
e) Accountable for recruiting developing and managing distributors for the region and driving them to a sustainable growth platform.
Major Achievements:
• Established company regional group office at Chittagong for business development and headed the Regional Operation.
• Saved existing battery market from foreign good’s aggression in liaison with concerned Govt. Offices at Teknaf ,Coxbazer Border.
• Cross border business development of Battery at North-East region of India (Seven Sister) including distribution,and sales operation.
• Organized 3 national distribution conference.
• Introduced new decentralized sales operation system and helped cut down the sales operation cost about 40%.

Qualifications & Certifications


Dhaka Bishwabidyalaya

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