Having worked for top 2 agencies in Bombay I have good experience in an agency setting. From client servicing, Film production etc I have experience in all. I am experienced in writing briefs and communicating with external agents.
Social Media Specialist
October 2012 - December 2012
I helped create a comprehensive in-house social media strategy to develop interactive programs to use social media marketing activities to increase visibility, membership and traffic for eSocialMedia, this helped increase their Like and follows by 1000 people.
I also experimented with new and alternative ways to leverage social media activities (“marketing R&D”) by monitoring competition on various sites such as ScoopIt, TweetDeck, NetVibes. I helped monitor trends in social media applications and shared it appropriately to apply the knowledge to increasing the use of social media at eSocialMedia and its clients.
Ogilvy & Mather
February 2011 - August 2011
Dealt with Unilever Brand Red label Tea, the market leader. I was responsible for all day to day management of client and brand requirements. Through effective organisation I met tight deadlines.
As the only account executive I successfully planned and executed 3 sales promotion films and several print ads for Red Label Tea. Further, meeting and liaising with clients to discuss and identify their advertising requirements. I helped agency colleagues to devise an advertising campsaign that meets the client's brief and budget. I also further helped presenting the campaign, alongside agency colleagues (particularly the account manager & creative director), the campaign ideas and budget to the client. I also worked with the account manager to brief research and planning staff, and assisting with the formulation of marketing strategies. I helped liaising with and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively.
Ogilvy & Mather
January 2011 - January 2011
June 2010 - March 2011
In my role I reported directly to the Account Director and General Manager, in client servicing. I was responsible for the hair colour product account. I handled the day to day workings for the brand. Helped release print adverts regularly. I tracked and researched competitive brand adverts. I also handled brands such as L’Oreal- Garnier & AGEGIS Global Academy. Involved in the launch of Garnier Fructis Kids shampoo and worked on 2 new product launches.
I helped negotiate with clients and agency staff about the details of the campaigns. I would form a brief and present it to the creative team. I also helped present creative work to clients for approval or modification. I also handled budgets, managed campaign costs and invoiced clients, helped write client reports and monitored the effectiveness of campaigns.
I undertook all administration tasks, arranged and attended meetings.
I also helped with 'pitches', along with other agency staff, to try to win new business for the agency.
Asst. Director ( Apprenticeship )
Footcandles film pvt ltd
January 2010 - February 2010
I worked on Pre-production and production of the ad film for the Brand Sundrop cooking oil. I helped support and assist the First and Second ADs in whatever ways necessary on the sets. I was responsible for co–ordinating the extras to arrive at the right time and place for filming. I helped with set prop gathering and placement. Making sure props were placed where required as per story board.
January 2010 - January 2011
Asst. Producer (intern)
Radio Today Broadcasting Pvt Ltd
April 2009 - November 2009
I was given the opportunity to work as a show producer and RJ for Tu Tu Meow Meow show. I helped with concept for shows, music logs and innovative listener interaction.
Helped generate and research ideas for programs and pitching for commissions. Developing content, writing material for scripts and bulletins. I helped source potential contributors and interviewees. Along with the host I helped select music appropriate to the program, the audience and the station. Produced pre-production briefings for presenters, reporters, technical staff and other contributors. I further helped
manage the logistics of getting people, resources and equipment together to the right place at the right time.
ogilvy & Mather India
April 2008 - June 2008
I work in the client servicing department reporting to the Account Manager. Assisted in managing some of the prestigious clients and brands of the agency such as ITC , Axis Bank, Zee FM.
Qualifications & Certifications
University of Leeds
Post graduate Diploma
Sopia College (Mumbai University)
High School 11th n 12th Grade