Paralkar - Corporate Communications - Mumbai, MH, India

Nikhil Paralkar

Mumbai, MH, India


Corporate Communications


Senior Professional with work experience of over 20 years with diverse transnational groups in the fields of Media & Entertainment, Architecture, Advertising, Production, Infrastructure Development & Logistic. Gained experience in handling multi-location, multi-cultural team in big organizations.

Work History

Head Operations - Business Development & Communication

Brand Communiqué

From June 2011

Consultant - Brand Development & Communication
(Oct 08 - May 11)
• Della Tecnica Group:Builders & Architecture Co.

Head Operations - (June

Brand Communiqué

From June 2011


Key Result Areas
* Responsible for Operations, Creative& Business Expansion in India & KSA
* Handle all advertising operations - print, television, outdoors, radio in coordination with creative team.
* Presentations to clients and prospective clients.
* New Business Development

Company: Brand Communiqué
Profile: The Company was started in Singapore in 2007. The company has an assortment of services in the field of Advertising, Branding, Corporate Communications, Technical Solutions, Printing, Web and Events.

Consultant Brand Development & Communication

October 2008 - May 2011

Key Result Areas
* Responsible for developing plans and executing projects &initiatives that support the broader short and long-term marketing strategy.
* Conceptualizing and executing various branding and communication requirements of clients from different industries on various platforms.
* Collaborate with Consumers and Finance to ensure the brand remains relevant to consumers and that all initiatives support the brand promise.
Detailed Job Description:
* Take a lead in managing vendor partners and communication agencies, and all aspects of their projects.
* Work collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.
* Analyze consumer trends and information, and categories to help identify product categories to enter as future sources of growth.
* Drive consumer understanding and insights that defines our prime prospects' needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences.
* Lead consumer and brand learning plan development and oversee execution and findings of research studies.
* Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand's equity and marketplace performance.
* Review channel and customer-specific point-of-purchase trade plans and provides
feedback on consistency with marketing plan.
Accounts Handled: Rolls Royce Marine, Lanxess- Bayer, Casa Décor -Italy, Zandu Pharmaceuticals (sacrom), Asia Vision(our sound) -Singapore / Asia Pacific, Datar Spices - Dubai / India,
Bansri Joaillerie - India / UK, ITL Group-India / KSA


Corp. Communication

February 2006 - November 2008

Essel Group/Zee TV:

Interior design

Della Tecnica Group

February 2006 - November 2008

Profile:The Group consists of seven companies with offices across India. The company has an assortment of businesses in the field of Architecture, Interior design, Construction, Development, MEP Engineering, Leisure and Adventure Sports.

Designation: Head - Corporate Communication (Feb'06 - Nov'08)

Key Result Areas:
* Create, implement and oversee communication programs that effectively describe and promote the organization and its products Conceptualizing and executing various
* Ideate and execute the external communication strategies and media relations, including company-related news & information, business group communications, social responsibility policies, sponsorships, public relations, strategic projects & partnerships, media-related activities, projects & events (conferences, press meets, interviews, brand/product promotion).
* Ideate & implement the internal communication strategies, programs and coordinating
vendors and employee's events for a clear and common understanding of the business strategies, decisions, goals and objectives.
* Monitor the industry activities and develop strategies to enhance the brand presence. Constructing business presentations and design marketing collaterals for the existing clientele.

Sr. Mgr

Corp. Brand Dev. Group / EA

February 2003 - December 2005

Senior Manager - Corporate Brand Development Group / EA

Essel Group/ Zee TV

February 2003 - December 2005

Profile: Essel Group is among India's most prominent business houses with a diverse portfolio of assets in media, packaging, entertainment, technology-enabled services, infrastructure development and education.

Designation: Senior Manager - Corporate Brand Development Group / EA (special projects) to the Chairman (Feb'03 - Dec'05)

Key Result Areas:
* Corporate Brand Management for the group including Corporate Marketing, Business Development, Corporate Affairs, Corporate Communications, Special Projects and Corporate Social Responsibility -CSR.
* Develop and maintain contacts with media professionals to impart necessary information when most needed.
* Develop advertisements for various departments e.g. Marketing, HR, Sales, etc alongside with the designated advertising agency. Also utilizing and integrating the internal talent bank of designers when required.
* Synchronize the branding across group.
* Access and implement uniformity of communication at all levels in the group offices.
* Create marketing literature for different departments i.e. Brochures, Mailers, emails and other promotional materials.
* Fabrication of newsletter (internal / external).
* Create opportunities for branding on various levels.
* Create corporate film for brand promotion.
* Visualization & content planning for the corporate website.
* Enhance company Image through strategic planning and promotional activities - organizing press conferences & previews, events, exclusive press interviews, features and photo shoots, press kits & memento.

Additional Responsibilities (CSR)
Appointed asExecutive Committee member for handling various activities in the Corporate Social Responsibility sphere - EkalVidyalaya Foundation & Global Vipassana Pagoda. Created the corporate film for EkalVidyalaya.

Manager Corporate Communication

Lemuir Group & AEI Logistics

August 1997 - January 2003

FCB ULKA Advertising:

Manager Corporate Communication

Lemuir Group & Air Express International Logistics

August 1997 - January 2003

Profile: Lemuir Group provides comprehensive logistics solutions designed to carefully co-ordinate and manage every step in your supply chain, optimizing processes and delivering value. Major Group companies for services for integrated intercontinental logistics include Lee & Muirhead Pvt Ltd., DHL Lemuir Logistics Pvt. Ltd., Lemuir Air Express, Lemuir Express, Lemuir Secure Logistics Pvt. Ltd. and Tirupur Container Terminal Pvt. Ltd.
Designation: Manager Corporate Communication (Aug'97 - Jan'03)

Key Result Areas:
* Media Operations & Planning - Articles & coverage / Co-ordination with media, Web Development, Conferences, Trade fairs & events.
* Design Marketing Literature: - Brochures / Sales & Marketing presentations
* Define branding guidelines for the Group & Global Partners AEI (Air Express International)
* Design and execute the newsletter according to the AEI standards
* Analyze the logistic market and competitive markets worldwide
* Synchronize the branding across 28 offices in India and AEI offices worldwide.

Asst. Manager - Corporate Communication

FCB Ulka Advertising

From July 1997

Profile:FCB, being one of the top three advertising agencies in the USA, ranks number 10 in the world. FCB-Ulka has made its mark in India as FCBUlka Advertising. Around the mid-seventies, FCB-Ulka become the fifth largest agency in India and has sustained this status till date. FCB-Ulka is seen as a turnaround specialist - an agency that does brand building and more.

Designation: Asst. Manager - Corporate Communication (Sep'95 - Jul'97)

Key Result Areas:
* Lead the Corporate communication department.
* Handle all corporate communication operations - print, television, outdoors, radio in coordination with creative team.
* Presentations to clients and prospective clients.
* New Business Development
Accounts handled - Panasonic / Intel / Nirma / ITC Agro / ITC Bhadrachalam / Garnier / Voltas / Amul - NDDB / CEAT / Easy Call-paging / Wipro BabySoft / Godrej Office Eqpt / TCS Consultancy / DSJ Finance &Agrotech / Centurion Bank / Parasrampuria Group / Mantra Online / India World (Vasool) / ICICI (Traveljini) / Dishnet / DSL / E / Jet Airways / Rolta net / Taj-online / Air India / Amadeus /

Asst. Manager

Corp. Communication

September 1995 - July 1997

I have worked with leading organisations heading the corp comm divisions. Be it internal or external communications. Every day the medium teaches you something new. so its always a learning curve.

Manager - Space Mktg. & Advt. Comm

Indian Express Group

January 1986 - August 1995

Areas of Proficiency:
* Corporate Communications
* Brand Management
* Key Accounts Management
* People Management
* CSR Management
* Media Planning
* Product Launching
* Strategic Planning
* Marketing Communications
* Web Communications
* Public Relations
* Business Development
* Competitor Evaluation
* Negotiating Skills


Detailed Profile:
Company: ITL Communications INS Accredited Advt. Agency
Profile: ITL Communications is an INS accredited ad agency, incepted in 2006. ITLC is part of ITL World that has 125 plus companies across the globe. ITLC is a full-fledged INS Accredited advertising agency, providing advertising, branding and marketing consultancy, media and media markets analysis, media campaign planning, media time buying, and media management services.

Manager - Space Marketing & Advertising Communication

Indian Express Group

January 1986 - August 1995

Profile:For over 75 years, The Express Group of publications has been synonymous with excellence in journalism and a commitment to independence and fairness. Its flagship newspaper The Indian Express has twice won the Vienna-based International Press Institute's India Award for Outstanding Journalism in the Public Interest.

Designation: Manager - Space Marketing & Advertising Communication (Jan'86 - Aug'95)

Key Result Areas:
* Responsible for heading the department of marketing & space selling of the classified pages (all editions). Increased the sales through introducing new sales schemes & rating for the classified depot & vendors throughout Maharashtra.
* Joined a newly formed cell (Marketing Projects) exclusively for handling various projects / assignments in the sphere of HRD & Appointment paper.
* Handle the in-house advertising agency for the group, worked on designing & changing the layout of all existing publications.

SacromPharma (Zandu Pharmaceuticals) - Brand development of the new range of products. Worked on creative of the brand logo and also on package designing of all the product range.
TTF - (Travel Tourism Fair) - won the best stall design for my client Raja Rani travels for 2 consecutive year
Intel Pentium - Main lead in launching the Pentium Pro across India.
Panasonic - Promoted the high end Panasonic TV at The Oberoi (Lancers Bar). Direct Marketing for the product was done on national level.
Ceat -Launched the Ceat cricket rating (CCR). The conceptualization, co-ordination & execution of the event were done in a short span of three months.
DSJ Agrotech - Coordinated the national launch of Woodstock teak plantations scheme. Direct Marketing was done for the product on national level.
Parasrampuria - Independent co-ordination for financial issue conferences and the plantation scheme at national level.
Screen Panasonic Awards - Overseeing the conceptualization, Co-ordination & Execution of the event.

Qualifications & Certifications

wilson college

mumbai university

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