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Craddock - Sports Marketing Executive - Richmond, England, UK

Nigel Craddock

Richmond, England, UK


Sports Marketing Executive


Seven years at Wembley Stadium for the FA.
Creator of the Natal Sharks Rugby team in South Africa - creative direction, symbol design, marketing and strategy.
Developing and marketing the new golfing equipment for Gary Player.

Work History

Lecturer in Advertising and Graphic Design

Central Johannesburg College

February 2004 - June 2004

Freelance Creative Consultant

August 2003 - July 2007

Creative Director and Head of Art

The Agency for Advertising and Marketing

January 2001 - July 2003

Duties: Team leadership, training and motivation, controlling creative output and all new business
Clients included: Yellow Pages, SA Post Office, Telkom Communications, AEG, Spoornet Railways and AIDS Hospice Sponsorship

Freelance Creative Consultant in London

April 2000 - December 2000

Creative Director

TBWA Hunt Lascaris

October 1994 - March 2000

Duties: Heading a department of 40 creative staff
Clients included: Natal Rugby Union (The Natal Sharks), SPAR Supermarkets, Ferodo Brakes,
African Gabions Construction, Glodina Towels & Surfing and National Road Safety

Creative Director

FCG Horizon

February 1994 - September 1994

Duties: Creative leadership in the Dubai head office and advising the other six Middle Eastern Horizon offices by overseeing all creative work and presentations
Clients included: Swatch, Mobile, Mercedes-Benz, Max Mara and Guess Fashions

Freelance Art Director

Eskom Electricity, Iscor Iron & Steel, Alfa Romeo, Cunard, DHL, General Electric, Anglo American Corporation, Nissan, Ford Parts, SA Breweries, Epol Dog Food

June 1984 - February 1994

(working with copywriting partner) Jun 1984 until Feb 1994
For the following JHB agencies: Saatchi & Saatchi (5 years), Young & Rubicam, O&M Direct,
Grey Advertising, and Barker McCormac O&M (3 years)
Clients included: Eskom Electricity, Iscor Iron & Steel, Alfa Romeo, Cunard, DHL, General Electric, Anglo American Corporation, Nissan, Ford Parts, SA Breweries, Epol Dog Food, Colgate, Elida Ponds, Nestle, Unisys Computers and Eskort Bacon Products

Preller, Metcalf, Craddock and Rice, Johannesburg 83 until 84
Position: Partner and Creative Director
Duties: Creative directorship of a small but fast growing hot-shop
Clients included: SAB Castle Lager, JVC and Royal Doulton

DM&M Johannesburg 82 until 83
Position: Joint Creative Director
Duties: First opportunity to jointly lead a medium-sized agency with FMCG and automotive brands.
Clients included: Mercedes-Benz, Brook-Bond Oxo and the SA Wool Board

O&M VZ Johannesburg 80 until 82
Position: Senior Art Director
Duties:Teamed with the Creative Director (who was a writer) on some of the company's
'Blue Chip' accounts. O&M VZ was at that time South Africa's largest agency.
Clients included: British Tourism, SA Breweries, Barlow's White Goods,
American Express and Nestle
DM&M London 75 until 80
Position: Art Director
Duties: Opportunity to work for a large international agency
Clients included: Cockburns Port, Weetabix, Alpen, WH Smith and Golden Wonder

My background has been as a Creative/Art Director, with 30 years' experience across most client fields. I have created hundreds of print campaigns and created and shoot over 250 television commercials and training films.

Over the past 7 years I have worked for the Football Association in a different area completely, and am now looking for an opportunity to combine all my fields of expertise.

Along the way I have been fortunate enough to receive 14 national and international awards for creative work, including World Advertising...

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