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Dereka - Social Media - London, UK

Nick Dereka

London, UK


Social Media


Nick Dereka has 3 years experience within Marketing and Social Media. He has a strong background in visual media's and social media development, with over 7 years in industries that required strong sales and marketing skills.

With the explosive popularity of social media networks and blogs, growing numbers of consumers, peers, and online writers are communicating daily. People are talking, finding new friends, locating lost friends or acquaintances, asking for feedback, giving opinions and sharing expertise, referral links, photos and videos. Businesses are quickly learning that they need to LISTEN to what these people are saying.

In 2004 Nick began his involvement in social media monitoring chat rooms for satellite music television stations ChannelU and Fizz TV. He was an early adopter of Myspace (December 2004), and active with LinkedIn, Twitter, Google+, Facebook, YouTube, Foursquare, Pinterest, and WordPress. He currently leads Prime People PLC group social and professional media strategies.

Nick has over 4 years experience in the Music Television industry as Head of Production, Music and Promotions and Channel manager, including involvement in pre and post production, scheduled programming, marketing and business development.

• Creating publicity with Public, Media & Investor relations strategies and tactics
• Expertise on how recruitment and executive search firms can use social media
• Community management and engagement
• Graphic design using Adobe Creative Suite
• Media Management
• Business Development

Industry focus includes:
• Recruitment
• Television / Radio / Record Labels
• Retail
• B2B private corporations
• Information Technology

Work History

Group Social Media Marketing Manager

Prime People Plc

June 2012 - June 2012

Working directly with the Managing Director, I am responsible for the social/professional media marketing strategies and activities of Prime People Plc. At present the group includes Macdonald & Company, Prime Insight and Prime Pharma.

Prime People Plc is a global specialist recruitment business headquartered in the UK. It has offices in London and Manchester, Hong Kong, Dubai, Johannesburg and Singapore.

The group’s current recruitment operations address requirements for executive, professional and technical staff working in the Real Estate & Built Environment, Energy & Environmental, Insight & Analytics and Pharmaceutical sectors.

The company has been trading since 1986 and in June 2004 moved to AiM having been on the main London market since May 1995.

The Company was the subject of a reverse takeover by Macdonald & Company Group Ltd in 2006 and dealing on AiM in an enlarged Share Capital commenced on 4 January 2006.

The Group's growth strategy is focussed on optimally exploiting its highly developed and sophisticated 'platform' for the delivery of recruitment services to professional sectors by establishing new business in niche areas which can be rolled out into the Group's UK and overseas office network. The Group continues to explore opportunities for further international expansion.

Marketing Assistant

International Financial Data Services (IFDS)

June 2010 - June 2012

Working directly with the Head of Marketing for Europe and Asia, I was responsible for:

• Innovate and create Social Media strategies.
• Lead internal business development technology projects.
• Manage Corporate Hospitality.
• Create and implement branding for exhibitions.
• Create and distribute Press releases, case studies and white papers.
• Innovate and create promotional gifts.
• Maintain and improve corporate Microsoft Office templates.

Senior Project Coordinator

International Financial Data Services (IFDS)

April 2008 - May 2010

Working within a vibrant team I was responsible for:

• Coordinating Bi-Annual financial mail based projects.
• Coordinating Adhoc financial mail based projects.
• Liaising directly with clients and internal departments.
• Improving working relationship with clients.

TV Channel Manager - Channel U

Video Interactive Television

November 2005 - February 2007

Working alongside the Managing Director, I was given 100% creative control for the satellite music television brand “Channel U” and was responsible for:

• The effective delivery of music output in line with the stations strategy to increase overall viewer-ship and be at forefront of UK Urban music.
• Overseeing the day-to-day smooth execution of music to air.
• Approaching and working with artists directly to obtain exclusive content.
• Daily direction of production teams to ensure content is added quickly and efficiently.
• Program Scheduling.
• Managing playlists including OFCOM reviews of new content and any amendments required.
• Initiating, developing and maintaining relationships within the music and television industries.
• Identify live event opportunities and confirm line-up of artists to be included.

Music and Promotions Manager - Channel Fizz

Video Interactive Television

August 2005 - November 2005

Heading a small team I was solely responsible for creating suitable programming for Fizz TV. When taking up this role I was given 100% creative control in the running of the channel, whilst still heading production for Channel U.

• Overseeing the day-to-day smooth execution of music to air.
• Program Scheduling.
• Managing playlists including OFCOM reviews of new content and any amendments required.
• Increase brand awareness through advertising and partnerships.

Head of Production - Channel U & Fizz TV

Video Interactive Television

January 2004 - November 2005

Working as the head of production I was solely responsible for:

• Scripting, filming and editing all programming and content including the flagship show "The illout Show" hosted by BBC 1Xtra's Ace and Invisible.
• Managing playlists including OFCOM reviews of new content and any amendments required.


Macdonald & Company Rebrand

Macdonald & Company full rebrand including branding, website and social channels. (

Qualifications & Certifications


The College, Braintree

St John Payne

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