Caldersmith - Event Manager - Brisbane, QLD, Australia

Nichole Caldersmith

Brisbane, QLD, Australia


Event Manager

Work History

Ginger Catering

July 2013 - November 2013

After my success in the role of Operations & Events Manager had expanded the business to a busy little hub, the role
undertook a natural progression in order to keep up with the volume of new clients and the growing interest in the venue. I was offered the role of Sales and Events manager in order to progress event sales and develop in-house
operations. My duties were to increase sales across all three income streams (café, restaurant and events); manage the administration and events team; oversee all event meetings, briefings and reporting sessions; develop new procedures and administrational documentation; develop and conduct staff training; report and advise at management meetings for strategies in moving forward.

• Development of marketing plans and sales report analysis
• Project managed a new concept I developed, which allowed for a new income stream
• Managed and coordinated all major events
• Oversaw all event coordination and development, ensuring a high standard of product was reaching our clients and the operations team enjoyed a smooth event
• Managed, briefed and trained the events team
• Developed a manual of detailed procedures for all facets of the events business
• Developed, implemented and trained staff in new operational practices
• Forward planning and project tracking for 2014

In November 2013 my partner received a promotion through work which meant that we were to re-locate to
Queensland. My time with Ginger Catering had been a huge success and I know I was greatly valued and heavily
relied upon.


Ginger Catering

April 2013 - July 2013

Sales and Events Manager

Ginger Catering

From February 2013

were successful in their tender for the newest Canberra venue, The National
Arboretum Canberra.

In April of 2013 they promoted me to Operations and Events Manager with the view that I would grow the business
operations and concurrently establish the venue as an event destination.

The National Arboretum runs 7 days a week, 364 days a year and includes a café, restaurant and 2 x indoor event venues
catering for 20 - 900 guests. The venue also boasts an outdoor Amphitheatre catering for up to 6,000 guests and the largest event thus far, utilizing both the indoor and outdoor facilities catered for 15,000 guests.

• The following successes were all achieved within a 3 month period (I was then promoted again). I started from absolute scratch, without even an office to work from and I built the business and events to the point that they
were originally only planning to have reached by year 2 of business
• The Arboretum is now an established and smooth running venue catering for over 4000 people on a weekend
• I conducted an overhaul of the staff and restructured or replaced staff where necessary. As a result productivity and staff motivation increased, complaints reduced and systems and procedures were established. Staff
retention steadied and due to the popularity of the venue, staff numbers are growing daily
• Service facilities were deemed insufficient and in great need of expansion, therefore I established creative
solutions to cope with the high demand and produced several successful proposals to the venue and business,
presenting innovative concepts to deal with these issues
• I was the 'go to person' for all operational and maintenance problem solving, ensuring that matters are dealt with efficiently, correctly and without business interruption
• I was the representative and liaison between Ginger Catering, the client and the venue (which is operated by
ACT Government)
• I have established work practices, logistical arrangements and work...

Operations and Events Manager


October 2012 - April 2013

Canberra ACT
October 2012 - April 2013

Ginger Catering is a medium sized business that has been operating from the historic Old Parliament House for the past 11 years.

Events range from conferences, school formals, dinners, awards ceremonies, weddings, product launches and cocktail
events catering for 20 - 900 guests.

This iconic venue has 12 different event spaces including indoor and outdoor venues, all of which required strict
regulations and guidelines around usage, due to the heritage listing on the building.

• Managed a team of staff who all enjoyed the benefit of professional development and job satisfaction throughout my management
• Turned around an increasingly hostile client (the management team for the venue we were working in) into one that became accepting and excited about innovative proposals we wanted to implement
• Increased client satisfaction and return rate; often re-booking years in advance
• Improved systems, procedures and implemented an event coordination tool that now cuts down on human
error, dramatically reduces time spent on coordination, provides reports, forms and allows both client and coordinator a medium by which to clearly communicate event needs and outcomes
• I created several 'in-house' revenue generating events that were a success and gained media and public interest
• Established and grew relationships with new and existing suppliers

I was then promoted to Operations and Events Manager

Business Manager

March 2011 - October 2012

Party Ingredients' and 'Just St James', London UK


Hunter Valley Events

November 2010 - February 2011

(Main Contract) | Casual contract work - 2010 - 2012
Short term contract work

Hunter Valley Events is a specialised Destination Event Management Company providing event solutions to the corporate market. I worked with them on small and large events in a variety of roles depending on the event, logistical
requirements and participant numbers. Most of the work with Hunter Valley Events required some independent
administrative or coordination elements and onsite implementation to an offsite outdoor venue.

Event Management
• Hunter Valley Events were host to a large (8,400) group of delegates as part of an inbound incentive event. Guests
arrived in The Hunter Valley for a series of winery tasting, wine games, cultural activities, stunts and a grand
dinner over 4 different venues and an 8 day period
o pre-event
• My role with Hunter Valley Events was to source, vet and hire all staff members (80 in total). I was also responsible for creating and implementing all HR requirements and related legal and administration requirements (including
training, documentation, uniforms and OH&S policies)
• As well as our Australian staff we had a team of Chinese staff provided by the client. I was responsible for assigning and managing roles for these staff members and integrating them into our team; ensuring their skills matched
event content and all staff worked together in a cohesive and seamless manner
o During event
• Briefing of Event Managers and manage all staff throughout the event, over four different winery venues
• Management of site operations including bump in, bump out, all event activities and entertainment over the event
period (8 days), ensure delegate enjoyment and participation, management of the different activities; oversee the dinner function, liaise with company representatives and control risk management and critical incident action

• I also worked with Hunter Valley Events as an event facilitator for corporate team building events and...

Business Manager

The Arts Emporium

January 2009 - October 2012

Newcastle NSW The Dockside Group, Sydney, NSW
January 2009 - October 2012 July 2008 - January 2009
Business Management and development Event coordination and sales for 2 venues catering for 20 - 4,500 guests

Planet Fitness

September 2009 - March 2011

Event and Business Management

Event coordination and sales

Events and Business Management

July 2007 - December 2007

Business Management and product launch July 2007 - December 2007
Event coordination and sales
Events and Business Management

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