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Weinheimer - Guitar Player - Seattle, Washington, USA

Nich Weinheimer

Seattle, Washington, USA


Current: Demand Generation and Technical Project Managment at Mercent Corporation.

Salesforce Admin, Marketing Automation tools, market development. Ecommerce systems, multi-channel technical integration. XML/Flat-File/CSV data-feed familiarity and QA. Project management. SE duties as needed.

Mid-market online display advertising technology lead generation with AdReady.
Online Ad Operations for premier digital display DSP, AdReady.
Technical Troubleshooting.
Ad Serving Technologies.
Consulting Network/Exchange delivery - system gaming, decision algorithms, bidded auction environments.
New platform feature design - ad verification integration, admin tools.


Guitar Player

  • Full time
  • Part time
  • One time
  • Contract
  • Temp

Work History

Demand Generation Manager

Mercent Corporation

August 2011 - August 2011

Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as and eBay; comparison shopping engines (CSEs) such as and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on' Certified System Integrator, Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit

Technical Project Manager/Client Engagement Manager

Mercent Corporation

November 2011 - February 2012

Managed technical integrations for a number of clients during the busy Q4 holiday shopping season. Leading a team of Dev, QA and Marketing Manger, this position was responsible for the entirety of the integration from the signed contract to go-live on selected channels. Executed as a special project during Q4 apart from standard Demand Generation duties with the Sales team. Gained proficiency in XML/FlatFile/CSV etc. data feeds, their various breakdowns and schedules, and various channel requirements for eCommerce - specifically the Amazon marketplace.

Market Development Rep


January 2011 - August 2011

Manage inbound and outbound top-funnel engagement, consistent daily call volume of 30 dials to top-level marketing executives and regular marketing email to hundreds of prospects weekly. Manage engagement across multiple verticals, from EDU, Travel and Entertainment in the direct business, to the SASS offering for agencies. Delivered 4 annual deals and many other pilots and trials in the first 6 months, representing 75k in net revenue. Deals of note: University of Alabama, Qatar Airways. Leveraged for technical sales and operational knowledge regularly by team.

Senior Ad Operations Specialist


November 2009 - January 2011

Manage publisher interfaces and relationships, manage new inventory opportunities and approach potential partner publishers, plan new efficient solutions for admin processes, track team's traffic and approval status, communicate and train Agency team on back-end and technical procedures, tracking pixels, and UI usability. Utilize technical sales skills when necessary for closing deals. Define, design and plan new features to the product. Track daily account data, discover track and log bugs, and develop enhancements to usability and efficiency.

Client Operations Coordinator


November 2008 - October 2009

Trafficking, learning the product, supporting an agency, learning back-end tools, building external communications, designing admin efficiency software, communicating with agency, pulling and analyzing numbers to assist in strategic business decisions.

Customer Care Specialist


September 2007 - May 2008

Technical support, template email creation/organization/implementation, coaching, training, developing customer relationships to software and service.

Program Director

Shady Trails Camp

June 2004 - August 2005

Created, developed, and implemented a performing arts program for a 200 kid day camp, ages 7-14. Managed a group of junior counselors in day-to-day performing arts workshops, musical performance instruction, and dance numbers.

Qualifications & Certifications

Whitman College

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