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Current: Demand Generation and Technical Project Managment at Mercent Corporation.
Salesforce Admin, Marketing Automation tools, market development. Ecommerce systems, multi-channel technical integration. XML/Flat-File/CSV data-feed familiarity and QA. Project management. SE duties as needed.
Mid-market online display advertising technology lead generation with AdReady.
Online Ad Operations for premier digital display DSP, AdReady.
Ad Serving Technologies.
Consulting Network/Exchange delivery - system gaming, decision algorithms, bidded auction environments.
New platform feature design - ad verification integration, admin tools.
- Full time
- Part time
- One time
Demand Generation Manager
August 2011 - August 2011
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world’s most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Cashback and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.
Technical Project Manager/Client Engagement Manager
November 2011 - February 2012
Managed technical integrations for a number of clients during the busy Q4 holiday shopping season. Leading a team of Dev, QA and Marketing Manger, this position was responsible for the entirety of the integration from the signed contract to go-live on selected channels. Executed as a special project during Q4 apart from standard Demand Generation duties with the Sales team. Gained proficiency in XML/FlatFile/CSV etc. data feeds, their various breakdowns and schedules, and various channel requirements for eCommerce - specifically the Amazon marketplace.
Market Development Rep
January 2011 - August 2011
Manage inbound and outbound top-funnel engagement, consistent daily call volume of 30 dials to top-level marketing executives and regular marketing email to hundreds of prospects weekly. Manage engagement across multiple verticals, from EDU, Travel and Entertainment in the direct business, to the SASS offering for agencies. Delivered 4 annual deals and many other pilots and trials in the first 6 months, representing 75k in net revenue. Deals of note: University of Alabama, Qatar Airways. Leveraged for technical sales and operational knowledge regularly by team.
Senior Ad Operations Specialist
November 2009 - January 2011
Manage publisher interfaces and relationships, manage new inventory opportunities and approach potential partner publishers, plan new efficient solutions for admin processes, track team's traffic and approval status, communicate and train Agency team on back-end and technical procedures, tracking pixels, and UI usability. Utilize technical sales skills when necessary for closing deals. Define, design and plan new features to the product. Track daily account data, discover track and log bugs, and develop enhancements to usability and efficiency.
Client Operations Coordinator
November 2008 - October 2009
Trafficking, learning the product, supporting an agency, learning back-end tools, building external communications, designing admin efficiency software, communicating with agency, pulling and analyzing numbers to assist in strategic business decisions.
Customer Care Specialist
September 2007 - May 2008
Technical support, template email creation/organization/implementation, coaching, training, developing customer relationships to software and service.
Shady Trails Camp
June 2004 - August 2005
Created, developed, and implemented a performing arts program for a 200 kid day camp, ages 7-14. Managed a group of junior counselors in day-to-day performing arts workshops, musical performance instruction, and dance numbers.
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