Marketing generalist - channelling a wide and deep breadth of knowledge to a range of industries and target markets.
Hatch Financial Services
August 2012 - August 2012
As Brand Custodian, I look after Hatch's marketing programs including; client communication, the annual home loan review program, an expanded seminar/events program, and ensuring everything we do is consistent with the Hatch values and ideals.
Marketing Communications Contractor
May 2012 - July 2012
Working on a range of projects, including events and copywriting.
Green Hat is a B2B marketing consulting agency specialising in the high-tech, professional services and financial services sectors. Our client list includes global blue-chip brands such as IBM, EMC, Ernst & Young and Nokia Siemens Networks, as well as many home-grown organisations. We help our clients with planning, designing, implementing and operating lifecycle marketing to their customers. We use advanced automated marketing processes for effective lead nurturing, customer retention, online engagement and content marketing - improving sales pipeline quality and revenue growth.
Southern Football League
January 2011 - January 2011
Board Member and marcomm portfolio committee member.
February 2011 - July 2012
In 2010 Neller Pty Ltd was acquired by NorthgateArinso, where I continued my role as a Marketing Communications coordinator.
Event Manager - PeSA Internet Conference
November 2010 - August 2012
Event Mangement project for the 2011 and 2012 PeSA Internet Conference. Responsibilities include delegate contact for registrations, website updates, Sponsor, venue and exhibitor liaison.
Neller Pty Ltd
April 2006 - February 2011
This role encompassed the following responsibilities:
Organisation and management of all internal and external marketing events, exhibitions and conferences
Content development of and updating Company website, brochures & marketing collateral
Writing email invitations to Neller events, internal newsletters and client newsletters.
PA to Managing Director
Management of Melbourne office
Development of advertising strategy (print) to support marketing initiatives.
Briefing advertising agency for all advertising creative requirements.
Liaise with media outlets to negotiate advertising space
Cox Marketing Solutions
January 2006 - April 2006
This was a temporary role incorporating writing, distribution and follow up of media releases, coordinating and attending on-site events (Jump Rope for Heart, STA Travel stands at higher education campuses) and other general PR duties.
The highlight of this role was securing live TV coverage on morning TV for Jump Rope for Heart campaign in Federation Square, Melbourne.
Marketing & Event Manager
January 2003 - October 2005
My broad responsibilities within this organisation included:
Securing financial & in-kind sponsorship and developing sponsor relationships
Regular management of company websites
Usability of ongoing website developments
Writing email event invitations
Writing email newsletters
Development & analysis of online customer surveys
Organising and marketing up to five events per month
Budgeting and reconciliation of event costs
Sourcing & negotiating speaker for business seminars and events
Sourcing & negotiating venues and suppliers for events
Client and Networx member liaison
Supervision of 1 full time and regular casual labour
Briefing external design and print agencies
Speaking & MC at events
Assisted in developing marketing strategies for SME clients
Analysis of marketing campaigns completed for SME clients
Public Relations Assistant
October 2001 - March 2002
This role was an interim position to cover maternity leave. My responsibilities included:
Raising the company profile within the relevant trade and national media
Writing media releases and their distribution to relevant national, regional and trade publications
Writing copy/articles for various internal departments for the website
Liaising with management and staff to manage ongoing public relations programs, including media relationship development and client relationship development.
Support tactical marketing initiatives such as the launch of new offices & local marketing support.
Drafting the PR strategy for the launch of the company’s new website
Securing front page coverage on the “Law Review” as well as stories in regional media relating to the release of the “2001 Legal Salary Report”
Overseeing the launch of the Michael Page ‘phase two’ website.
Table Games Host, Croupier
January 1994 - January 2000
State Government of Victoria
Planning on doing some planning...
A lot of business are quiet during the summer "holiday" season - you know, that period between Christmas and the end of January. Personally, I love working during this time of year. It's one of the only times where the phone seems less determined to interupt me mid-task and I get to really work on the business, rather than just in it...
So, in the lead up to the "silly season", we are setting aside some time, to plan what we will do during the post Christmas lull. That's right, we are planning our planning.
What are your goals for the next calendar year? When do you set your goals and ambitions for work? Do you have a strategic plan and then a tactical one that helps you achieve the former? Do you specifically set them out at a particular time each year or just plan them in your head while lying by the pool over the summer break?
Qualifications & Certifications
Loreto Mandeville Hall
Loreto, Mandeville Hall