Florez Venizelos - Industrial Designer - Bogota, Colombia

Nayda Florez Venizelos

Bogota, Colombia


Professional of Industrial design trilingual with master in Strategic design, specialist in: the strategic and innovative analysis of problems and opportunities referred to the development of products, services and the communication of the company; identifying and analyzing the socio-cultural and techno-industrial changes and it integral implementation in the performance of the company.
Experience in planning, developing and leadership of strategic and innovative projects in areas such as: industrial design, packaging and marketing applying knowledge in fields like: customer experience, brand management, service design, sustainable design and scenario building. Capacity to establish purposeful relations between the elements of a solution and its context.
Identify and interpret the values of the company and the product offering, positioning according to new models of innovation and implementation, developing competitive advantages in the market.
Competencies: self-oriented, coordination and integration of multidisciplinary teams, highly oriented to solution and problems reconfiguration, strategic direction, capacity for coupled efficiently to changing environments, service oriented, systemic thinking, interpersonal and environmental sensitivity, prospective vision.


Industrial Designer

  • Full time
  • Part time
  • One time
  • Contract
  • Temp

Work History

Administrative Manager

Petrobras Av Boyaca

January 2010 - January 2010

January 2010-
Responsibility for the overall work performance of a company.
Planning, monitoring, and appraising job results; coaching, counselling, and disciplining
employees; initiating, coordinating, and enforcing systems, policies, and procedures.
Managing quality and cost control.
Purchasing for the organization and negotiates with suppliers about the prices of items
which have to be bought.


Illycaffè. Planning innovative product-service systems in the workplace market.
Master Design Strategico. Politecnico di Milano. November 2008.
Trend Group. Development of a product, service and communication strategy for the
creation of a sustainable community supported by Trend group. Master Design Strategico.
Politecnico di Milano. February 2009.

Page of 3
ITSME. Generation of high-level design concepts and design brief of new product systems
for the ITSME community (http://itsme.it/news/tag/politecnico-di-milano/). Master Design
Strategico and MBA School of Management MIP. March 2009


Ferrero Spa

September 2009 - December 2009

Analyze, plan and design product-service strategies for Nutella 30gr.
Translate market and customer trends into a marketable product
Design the system of values of the product relating it to the identity of the brand
Plan a set of innovating strategies to enter to new markets

Qualifications & Certifications

Strategic Designer

Politecnico di Milano

Industrial Designer

Universidad de Los Andes

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