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Franchise Program Manager
PastaCosy - Concept of fast food " the Pasta Corner "
- Development of marketing program
- Creation and management of pilot restaurant
COMMERCIAL - Creation of the advertising campaign and launch www.pastacosy.com
- Implementation of the partnership with Elior Group
•Proposals and negociations of - Creation of the clothing line PastaCosy
- Participation of the exhibition " EasyFair " in Paris and Province
Head of Development
Prospecting and Loyalty
Pockets - Event communication agency - Organizer of Stars Challenge®
- Implementation strategy Sales & Marketing
•Coordination of projects with - Development and organization of Stars Challenge®
- Creation and qualification of prospects files
- Elaboration file sponsoring
- World leader in broadcast news press business and financial
• Operational marketing, partnerships, information
- Implementation of the partnership strategy (portals, specialized sites)
sponsorships and co-branding - Development of communication events (fairs, seminars)
- Closed more than 10 partners (La Tribune, Boursorama, Global Santé,
•Creation of products and packages
- Official Partner of video coverage of the event " Lundis de la Bourse " in
association with Euronext, Investir and Line Bourse
- Official broadcast of Networld+Interop
Head of Communication and Partnerships
dedicated to New Technologies
•Internal and external Communication - Management of content partnerships (portals, media sites)
- Organization of seminar " Companies face to Windows XP "
•Participation in the creation of visual - Creation of advertising campaign on line et off line
identity brand - Monitoring PR
- Closed 53 Internet partnerships providing 15% of monthly income of
ZDNet.fr and GameSpot.fr (AOL, Lycos, Nouvel Obs., Yahoo! )
•Creation of communication materials - Advertising campaign ZDNet.fr
- Relationship with all media (Press, Radio and TV)
online and offline
- Launch of Yahoo! Internet Life magazine and developing awarness web
•Events, exhibitions and seminars
•PR partnerships LANGUAGES, COMPUTER AND HOBBIES
•Negociating purchases, quotation English: Upper-intermediate Computer: Word, Excel, Powerpoint
Qualifications & Certifications
Economics and Management
University ASSAS Paris
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