My Experience includes most aspects in the areas of Marketing Product, Sales, Customer & Dealer management.
Have contributed to Strategy development and deployment, New Product development & launch Branding, Brand positioning and Promotion, Sales Positioning & Competition handling, Web development
- Full time
- Part time
- One time
Marketing & Sales Support, Sales promotion, Product & Dealer Management,
From November 1988
Product Management & Sales Promotion
• Product positioning, strategy development & deployment, Branding & its promotion including Trademark
• Product pricing, new product development & launch.
• Sales promotion - Advertisement, Direct mailer, product catalogue, Divisional & Product sales preparation (Films, 3D Animation etc.), scaled down Model, exhibition & seminar, Website development, write up for magazine (In house and external)
• Industry / Market potential & application study, Competition analysis – SWOT and product analysis, customer satisfaction analysis, inputs for assignment with McKinsey and BCG, prospect development, market trend & analysis, customer database development & management.
Sales Support & Dealer / Agent support – Domestic and Export
• Sales offer (Standard and Non Standard products), Special pricing & terms (workout, due diligence for approval), product technical information etc. Sales forecast analysis & inputs for planning. Sales presentation, product presentation & awareness, Domestic & Overseas dealer management (Agreement, Sales commission processing, Sales manual and policy preparation, new dealer recruitment).
• Induction & product training
• 3 year Business plan, Annual business, Monthly, quarterly management reports.
• Inputs for ERP development
• Support for invoicing, facilitate AR collection
Corporate Planning in Engineering company supplying (Erstwhile Buckau complete solution for Sugar,
Wolf), Pune ,Cement, Material Handling for Power plant etc.
firm Market Consultancy specialized for Electronic ResearchServices, Pune Industry
In business of providing solution Production Ltd, Pune to electronics equipment for defense
Oracle ERP, Marketing Information System includes - Enquiry/Opportunity
Mather & Platt India Engineering
company supplying large centrifugal Pumps Management Systems
New Product Launch
Customer expectation study, convert it into measurable product attributes (feature & Benefit development), Bench mark with competition, lead the cross functional team for product development work, Assist for conducting trials, Positioning strategy development (Price, Sales Promotion, Product comparison) and deployment (Training, sales network, inputs for back end support function - delivery, salees forecast, cost target etc) and commercial Launch