Senaratna - Business Management - Maharagama, WP, Sri Lanka

Naren Senaratna

Maharagama, WP, Sri Lanka


Business Management

  • Full time
  • Part time
  • One time
  • Contract
  • Temp

Work History

Managing Partner

Aloka General Trading

From November 2010

Co Owner & Partner

Aloka General Trading

November 2010 - November 2010

Managing Partner of Aloka General Trading, we Importer and Distributors of Building Accessorizing and Value Addition Materials such as Wall Paper, Wall Laminates, Window Blinds, Sun Control Film, Cladding, Carpeting, other Flooring Material and all types of Specialized Building Materials for any type of building interior or exterior which adds value to the building and enhances performance while creating pleasant and comfortable environments.

Products Manager Sales & Division Head

WIDAC Commercial Interiors

February 2010 - July 2010

I was here for a very short period of time and I must say that I did enjoy the work, however over the years I had been growing uneasy and feeling less and less inclined to work for someone, so I one day decided to pull the plug out on it once and for all and start my own thing. WIDAC Commercial Interiors is a company that was instrumental in taking design concepts for interiors of commercial buildings and private dwellings alike to a whole new level of development previously unseen in the Sri Lanka prior to the 80's. They've been in operation for over 25 years and still hold a huge market share in the interior design arena with some of the best and biggest clients in the country. My division carried some of the best know international brands in Sun Control Window Films, Window Blinds and Solid Surfacing Materials. My role at WIDAC was Products Division Head and Sales Manager; I handled everything from Imports to final inspection of installation on site apart from selling their range of products to top corporate clients.

Business Development Manager & Manager Special Projects

QSoft Pvt Ltd; (now WISE Technologies Pvt Ltd).

August 2008 - September 2009

Business Development Manager tasked with marketing and selling QSoft ERP Solutions to various corporate companies in Sri Lanka. These was a difficult time to sell ERP's given the state of the economy and the global recession that was in effect. I therefore came up with the idea of taking QSoft's ERP to the "Off the Shelf Platform". I played a key role in the ERP’s re design particularly the graphic design part for the visual user interface in all of the modules menus, sub nodes and the overall user friendliness of the product, I was also involved in giving key inputs for integration of multimedia into the software enabling the product to store and playback music of choice to multiple users independently. This was a unique concept that came from Hemantha Mannapperuma the chairman of the company and I was thrilled to be tasked with finding a solution for it. All of their marketing material inclusive of box design for the product was done by me as I have a flare for creative design. The product is now known as WISE Enterprise and is widely used by some of Sri Lanka's top corporate and large export companies, thanks to the hard work of a few genius young developers who brought a hugely heavy and cumbersome ERP to being a very sophisticated, modern and highly user friendly ERP suitable for any Sri Lankan company that believes in local grown technology.

Business Development Manager

Power House Ltd - Derana TV

June 2007 - July 2008

Was Business Development Manager handling top corporate clients such as Airlines, Banks, Hotels, Financial Institutes and similar such establishments. At Derana TV I also used my knowledge of design and creative abilities at times when needed to create TV Commercials as well apart from selling air time for commercials and program sponsorships. I played a key role in negotiating pricing, planing of the sub event locations, gift sponsorship, coordinating and arranging logistics for the final location of the grand final Derana Miss Sri Lanka which was held at the Waters Edge in 2007. I was also actively involved with many of the production crew and teams in organizing unique locations for various programs such as Avakashaya and promoting activities of Hotels for TV programs such as the Hilton's Kottu Festival, Mc Donald's Halloween Promotions and numerous other programs such as cross-country Mountain Bike events to promote eco friendly tourism in Sri Lanka while with the channel. Derana TV is owned by the Triad Group which has won several awards of excellence, inclusive the Chillies awards for creative advertising. Triad has an exceptional talent pool which has some of the best creative people in the advertising industry, run by two well known personalities in the industry, Dilith Jayaweera and Varuni Amunugama.

Business Development Manager/General Manager

Acid Valley Pvt Ltd & 35 km Productions

September 2006 - May 2007

I started at Acid Valley as their business development manager selling open source web solution to various companies associated to the Triad Group. Apart from selling I was involved in designing templates, as well as finalizing and testing prior to launching of websites. Acid Valley unfortunately did not take off to the heights envisaged by Triad and the two companies moved apart after I was moved to 35 km Productions, a commercial media production house owned by the Triad group. Acid Valley however has linked up with AtLink and is doing fine now with Nishanathe Dahanayake as its CEO.
While at 35 km Productions, I was involved in coordinating and supporting in logistics for indoor and outdoor shoots for various TV Commercials conceptualized by Triad Advertising. Almost all of Triad’s Advertising work related to TV was produced and handled by 35 km, as it was mainly an in-house production facility; the top management decided to transfer me once again to Derana TV another Triad Company where they felt my marketing and sales skills could be put to better use.

Business Development Manager and Division Head

JCJ Lanka Pvt Ltd

February 2005 - September 2006

I was over all in charge of all the companies branches selling Industrial Sewing Machines to the Garment Manufacturing Industry.


Linen Stack (Pvt) Ltd

January 2001 - December 2003

Overall in charge of all operations. Linen Stack was a manufacturer of high quality household and commercial linen/garments, such as bed linen, table cloths, uniforms of all types and special other orders, which basically comes under garment manufacturing.


Euro Star International (Pvt) Ltd

July 1997 - August 2000

Overall in charge of operations, Euro Star was a sourcing company basically able to source anything from any part of the world for companies here in Sri Lanka. We would find anything from Iron Safes, Chemicals to Shirt Buttons and also acted as facilitators to various types of business ventures between local and overseas companies.

Business Development Associate - Financial Services Consultant

CTC Eagle Insurance

January 1994 - December 1996

I was initially within a team under a team leader at the Colombo regional office and later was moved up to Direct Sales Team Colombo District Office, which was like jumping out of the well in a sense. I won several top performer awards and monthly recognition awards for my sales contribution and effort towards Eagles overall One Billion Challenge, a success effort from us all at that time which later culminated in Eagle being declared the best Insurance Company in the Country with its prudent financial management, they placed themselves far ahead of their nearest rival Ceylinco which tried hard but failed to even come close. Eagle was the clear and undisputed leader for a very long time thereafter and even now is I believe. I won the prestigious Golden Eagle Award as well while working at Eagle. CTC Eagle as it was then known was famous for its in-house training rivaled and unmatched by any other in the country. They had the best and most sophisticated training facility in the country at that time and it was a privilege to be trained there. The Eagle experience was fantastic particularly owing to people like Deepal Sooriyaarachchi who really took the time and effort to teach us well and share their knowledge with us. While being fantastic, the training was also brutal at times and was nothing less than demanding to say the least, but it laid the foundation that I stand on today and brought out the best in me which turned me into a fully fledged marketer.

Old Friends and Neighborhoods

Skelton Road

January 1985 - January 1988

We lived on Anderson Road off Dickmans Road many years ago, from 1985 to 1988 and again from 1990 to 1996. Our friends from around that area used to join me for my Street BBQ's which was a great deal of fun.

35km (Derana TV)

TV Derana

Qualifications & Certifications

First Part of CEMA

Lanka Internet Institute of Information Technology

Diploma in Hardware Engineering & Networking (DIHN)

Royal Institute Center for Computer Studies

Completed Program in Information Skills Development


Learnt a lot about the World


Advanced Level

Alexandra College Colombo

Alexander College Colomb

Carey College Colombo

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