Swaminathan - Content Writing And Editing - Bengaluru, Karnataka, India

Nandini Swaminathan

Bengaluru, Karnataka, India


I'm a writer/Content Associate by profession. I also love to write creative pieces from time to time and I'm an amateur photographer. I am also interested in fashion and travel.
My hobbies include creative writing, music, experimenting with different styles and looks, travelling and exploring new places and writing about them, and photography.


Content Writing And Editing


I have an excellent command over the English language and have experience in creative writing (i.e. poetry, fiction and copy), travel and fashion writing, website content as well as SEO article writing. I usually do a lot of in-depth research into the subject I'm writing about and ensure the highest levels of quality and professionalism in my work.

Work History

Creative Analyst

Yahoo! India

January 2013 - November 2013

I worked as a Creative Analyst for the US market and specialized in search advertising on the Yahoo-Bing network, and I was aligned to the Education and Other Services vertical. My responsibilities included understanding client needs, communicating with them via my US counterpart, analyzing complex data related to client accounts, optimizing them, and staying updated on industry insights and best practices. It also involved ensuring that I and the Creative Strategist I was aligned to, achieved our quarterly goals and drove revenue for our book of business.

Copywriter and Associate Planner

Adjetter Media Network

October 2012 - January 2013

Responsibilities involved client interaction, planning social media and offline advertising content as well writing and coming up with social media, brochure/catalogue content for various clients.

Content Associate and Mentor


August 2011 - September 2012

Worked as a Content Associate and Mentor for Mygola.com, a travel planning website. Responsibilities involved answering questions about travel and planning/writing about trips to destinations across the world, mentoring and communicating with a community of freelance writers and monitoring their performance targets.

Copywriting Intern

McCann Worldgroup

December 2010 - January 2011

Worked on creative ideas and concepts for print ads, ad films and AVs for TVS, Britannia, Ozonegroup, and Happydent, which were appreciated and approved for implementation. Also worked on a pitch for Reid & Taylor. The internship was for a period of one month.

Google AdWords Intern


May 2008 - July 2008

Reviewed and approved ads for Google AdWords, achieving a rating of 'Excellent' in the Bin Quality Assessments. Also led and worked on a team project for marketing Google Apps in the SMB segment. Worked out a viable marketing plan for Google Apps in the Online Gaming sector and gave a group presentation on the same. Solutions from the project have been considered and forwarded to the Global Google Apps team.

Copywriting Intern

Interactive Avenues

June 2007 - July 2007

Worked on creative copy for digital/online ads for brands like NIIT, Sony Vaio, Nikon, Airtel etc. Also wrote articles for SEOs and content for company websites like Nitesh Estates and Hitachi.


Website content for White Massif

White Massif is an event management company. I managed a project that involved designing and developing a website for them, and providing branding solutions as well as stationery for them, done by my partner. I managed the execution of the project by my design partner, ensured regular communication and followups with the client and also developed the content for the entire website.

Website content for MCube Solutions

I created and developed the entire content for MCube Solutions, a logistics management company for which I also worked with my design partner to deliver the website design and development and the logo design.

Cool things to do once you retire

An article for an SEO client

Common problems with Japanese trees

SEO content for a client on Fiverr.com

How to define your waist

A fashion how-to article written for India's best Makeup and Beauty Blog.

Road trip across Europe

A detailed plan laid out in this article, for a roadtrip across the European continent.

Vegetarian restaurants in the Napa Valley

A travel and food article about vegetarian options for restaurants in the Napa Valley.

Secret tips for a Disneyland trip + accommodation

An article I wrote for a traveller about accommodation in Disneyland and secret tips and tricks.

Roadtrip to Yellowstone

One of the detailed answers I wrote as a travel writer for Mygola.

Qualifications & Certifications

M.A. Mass Communication

Pondicherry University

B.A. English (Hons.)

Lady Shri Ram College for Women, Delhi University

Delhi Public School, Vasant Kunj

Certificate Course in French

Delhi University

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