Nahla is a recent graduate from IE Business School with a Master's degree in Market Research & Consumer Behavior. During her studies, Nahla worked on market research consultancy projects and business development initiatives to identify business opportunities across various industries and market segments.
Nahla is currently seeking exciting opportunities in the field aiming to help corporations make better informed decisions about their strategic planning and growth opportunities.
From August 2013
Conducted in-depth market analysis to understand the competitors and define the company's
competitive advantage and unique selling points.
• Researched customers' purchasing patterns and their preferences.
March - BankMed- Beirut, Lebanon
Trainee, Specialist Training in Planning & Development Department
• Researched and recommended staff training programs and modules for skills development.
• Facilitated the "Internship Program" at the Bank, and acted as the liaison between the bank and the interns
Rotated across divisions and gained a 360 perspective on how the stakeholders interact to meet the company's objectives and goals.
BankMed- Saida, Lebanon
From July 2010
Rotated among the main departments of the bank.
Qualifications & Certifications
Market Research and Consumer Behavior
IE Business School
Lebanese American University
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