Sedra - Media Relations - Dubai, United Arab Emirates

Nagy Sedra

Dubai, United Arab Emirates


Media Relations


Knowledge of UAE and GCC media landscape as well as that of North Africa. Experience in dealing with UAE media for more than 20 years, including print, TV, radio, as well as online and social media. Expeience in public relations, media training, corporate communication, crisis communication and branding and advertising

Work History

Brand Manager

Dubai Industrial City _ Part of TECOM Investments

October 2011 - October 2011

Dubai Industrial City (DI) is the largest industrial destination in Dubai, spread over 560 million square feet of land.
DI was established to support industriual development in the emirate. It features six dedicated industrial zones, large scale warehousing and storage facilities, retail showrooms and open storage yards, as well as offices, industrial and commercial land, modern labour villages, industrial training and other services and facilities to support the setting up of small to medium industrial units in Dubai.

Senior Journalist

Abu Dhabi Tourism Authority

January 2010 - August 2011

Senior Account Director

Ketchum Raad Middle East

December 2010 - March 2011

Dubai Holding

November 2007 - February 2009

Assistant Marketing Manager

Dubai Industrial City

November 2006 - October 2009

Group Account Director

Promoseven Weber Shandwick

November 2005 - October 2006

PR Consultant

Impact Porter Novelli (IPN):

March 2005 - August 2005

PR Consultant

AXA Gulf Insurance

August 2004 - February 2005

PR Account Manager

Face to Face Public Relations:

June 2003 - April 2004


United Nations Human Settlements Programme (UN-HABITAT)

March 1999 - June 2003

Bureau Chief - GN News Desk

Al Ain city

October 1997 - February 1999

Bureau Chief Al Ain News Desk

Gulf News newspapaer

January 1997 - January 1999

Senior Reporter

Gulf News newspaper

April 1997 - October 1997

GN is the largest circulated English newspaper in the UAE with over 85,000 daily copies.

Staff Reporter

Gulf News newspaper

November 1993 - March 1997

Dubai News Desk

Liaison Officer

German Agency for Technical Cooperation (GTZ)

September 1992 - November 1993

Qualifications & Certifications


The American University in Cairo (AUC)

American University in Cairo

BA Political Science

The American University in Cairo

Collège de la Sainte Famille


Alliance Francaise

High School Diploma

College de la Sainte Famille

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