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Giuffrida - Italian Speaker - Nottingham, UK

Nada Giuffrida

Nottingham, UK


Italian Speaker

Work History

PR & Marketing Freelance consultant

April 2003 - December 2011

. Client sector: home interiors and luxury furnishings. (National and international clients)
• Developed and managed successful PR & marketing campaigns through direct mail, social media, advertising, online and sales promotions
• Responsible for PR brochures, production, graphic design, including copywriting, and agency liaison with printers and designers
• Creation and management of all press activity and campaigns to maximise media coverage through editorial, press tours, press launches, press interviews
• Overall responsibility for the English website pages of International Clients to support existing marketing and sales campaigns
• Liaison with all sales agents to support their day-to-day work and sales activities
• Evaluation and monitoring of all printed campaigns
• Online, social media, advertising, event management and direct mail activity
• Responsible for maintaining up-to-date customer mailing lists
• Provided regular monthly reports, projects plans, press coverage books, budget management and expenditure to Client

Senior Account Manager

Brookes & Vernons PR & Advertising Agency

September 1999 - April 2003

Responsible for:
• Managing marketing and PR for consumer brands as well as PR/editorial campaigns. Client sector: food, drinks, home interiors
• Developed and managed press relationships with local & national media. Also maximised local and regional PR opportunities thanks to broadcast opportunities (radio/TV)
• Maintained and built the media contacts database as well as updating press cuttings book for each client

Senior Account Executive

Boots The Chemists

September 1997 - August 1999

HQ Nottingham
Responsible for:
• First ever creation and launch of the 'Boots Advantage Card' (loyalty points consumer card) in the UK
• Regional and National press activities

Account Executive

International Press Marketing Group

January 1994 - September 1997


Qualifications & Certifications

European Business Studies

Nottingham Trent University (twinned to Milan University)

Accademia di Comunicazione University

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