Cape Town, WC, South Africa
Online Marketing, Digital Advertising, Mobile Marketing, Social Media, Email Marketing, SEO/PPC
I have 11 years experience in digital advertising and my experience under this regime covers, SEO/PPC, social media, digital strategy, mobile marketing, email and social media strategy.
I helped SME's and Blue Chips position themselves using the various disciplines of digital marketing so that they can measure results and see a ROI.
MD - Digital
January 2013 - January 2013
Purple Cow Communications
October 2011 - December 2012
Sales Manager EMEA
October 2010 - October 2011
June 2006 - September 2010
Brand development of publishers, web site traffic growth, increase online advertising revenue, develop brand and sales strategy. Generate new business - liaising with advertising/media agencies, compiling strategic proposals, giving profound presentations to gain new business & retain business.
Online Sales Manager
May 2004 - February 2006
Brand development, increased online advertising revenue by 70%, developed sales development strategy. Responsible for compiling strategic proposals to generate new business and retain existing clients. Advised clients in relation to online advertising/marketing.
January 2002 - January 2003
Digital Strategy - SME
I have consistently advised SME's on the change and importance of digital advertising. Advising and showing them how to implement this strategy so that ROI can be measured and improved was key to their success. I managed to implement social media strategies whereby they see the benefits of this medium.
Qualifications & Certifications
BTECH Degree - Marketing
University of South Africa/Universiteit van Suid-Afrika
PGrad - Advertising Communications
AAA School of Advertising
NHD - Marketing Management
Cape Peninsula University of Technology
London School of Economics and Political Science