An entrepreneur and an MBA professional with nine years of industry experience in Aerospace and IT. Have cultivated skills across the spectrum of Production and Consulting particularly in the areas of Production Planning, Scheduling and Control, Outsourcing, Customer Relationship and Service delivery. I have also been part of other initiatives involving Business Planning, Development and Brand Promotion through a most recent stint with a Start-up firm in the Internet space.
Currently, working in the capacity of Founder -Wisdom Quest Learning Resources established to bridge the gap between the campus and the industry particularly targeting to Tier II towns.
Business Planning And Development
Been part of initiatives involving Business Planning, Development and Brand Promotion through a most recent stint with a Start-up firm in the Internet space.
Marketing and Operations Head
Simplibuy Technolgies Private Ltd
November 2010 - July 2011
Spearheading a gamut of activities pertaining to Strategic Marketing, Business Planning and Brand Management for newly incepted service ‘Where is Cheapest’ (WiC) (http://www.wic.co.in).
Overseeing complete implementation of all aspects of the service lifecycle related to ‘Where is Cheapest’ (WiC) through multi level marketing initiatives like direct marketing, online marketing and event based promotions.
Formulating institutional strategies for the company and also business level strategy for the service, identifying prospective clients and developing new accounts which resulted in generating business.
Shouldering responsibility for alignment of marketing campaign objective with marketing strategy and executing campaigns based on customer segmentation as well as geographical location.
Devising marketing collaterals like brochures, fliers, news articles to create brand awareness among the public.
Developing pull strategy after properly analyzing the competition and its impact on the firm in order to make the product more customer friendly and customer-oriented.
Steering effort towards leveraging social media, blogs, articles and PR sites for brand promotion to generate leads, prospects towards a conversion into regular users.
Managing budget for performing marketing activities that include advertisements, perks, spot prizes, etc. Participating in various start up meets like Open Coffee Club (OCC) and creating awareness regarding the new product among the members as part of promotional activity.
Played a vital role in publishing the article at yourstory.in which helped creating brand awareness within the entrepreneur community.
Successfully networked with CEOs and founders of various start up firms as part of the marketing strategy to obtain their support, endorsement and financial investment.
Instrumental in initiating an innovative approach to generate traction from Bangalore which boosted the percentage of visits
Senior Software Consultant
September 2008 - February 2009
Oversaw Service Delivery Management, handling new client acquisition and customer relationship management in a highly technology oriented environment.
Developed solutions based on potential needs of the clients which resulted in securing high value clients.
Interfaced with clients to negotiate the feasibility of functional requirements and provided technical solutions using PLM Teamcenter application.
Provided feedback to analytics/associate staff about performance considerations / usability issues concerning specifications and implementation.
Investigated, analysed and provided recommendations to the management regarding technology improvements, upgrades and modifications.
Created and developed a customer friendly interface in a high priority project with Proctor and Gamble which was appreciated by the Project Manager
Involved in scenario planning to anticipate future issues that improved process functionality, which in turn increased customer satisfaction
October 2006 - August 2008
Provided solutions to various departments in Tata Motors, business development, requirement gathering and end user training. Involved in developing solutions for new customer requirements along with providing support to ongoing projects using PLM Teamcenter Enterprise and managed the work flow for all activities.
Developed and generated new businesses and managing relationships with key accounts, anticipated associated issues of functionalities by identifying potential show-stoppers and developed feasible solutions which led to gaining new businesses from internal clients.
Involved in developing & customizing the Teamcenter environment using ITK programming, gained hands on experience on Catia V5 at a user level.
Gave advice and guidance to users in the use of Teamcenter Applications and to conduct root-cause problem analyses
Spearheaded training and presentation sessions delivered to clients regarding changes in system functionalities which increased their understanding of the system thus contributing to increased productivity.
Significantly contributed in developing the following:
o An innovative approach for the Management Services department to solve performance issues which lead to an efficiency increase by a factor of 20.
o A variety of solutions for the production engineering department which decreased designing lead times by 20%.
Played a vital role in co-developing a solution to a complicated problem of streamlining the inter-departmental flow of information and as a result achieved improved efficiencies up to 25%.
Hindustan Aeronautics Limited
November 2003 - October 2006
Involved in process planning, sequencing & scheduling of the manufacturing processes, outsourcing and estimation.
Analyzed design drawings and set economical manufacturing process sequences for the aircraft components using Catia V5 as a modelling tool.
Planned and prioritized more than 1000 components based on assembling sequences, ensuring timely supply to their respective assemblies.
Involved in the outsourcing of components and persuading vendors for timely supply of the components
Involved in preparing quotations ranging from 0.2 million - 4 million (INR) towards outsourced components
Liaised with various departments to ensure a smooth delivery of aircraft components from the shop floor to the final assembly
Facilitated planning and scheduling of the new projects/activities regarding the ‘where to do’ and ‘how to do’ in coordination with the design, manufacturing and integrated Material Management departments.
Steered effort towards fostering and maintaining relationships with various departments which led to better information sharing and improved efficiencies.
Facilitated a successful implementation of new IT systems that was initially resisted through convergence and employee engagement.
Persuaded the design and inspection departments to alter the supply process of a critical component to the final assembly; one that was highly appreciated by the management.
Reduced material wastage for an aircraft component by changing the manufacturing process which resulted in 30% time and cost saving.
Soft skills training
1) Delivered a 2 day corporate workshop for Praneeth developers, Hyderabad covering the areas of Leadership, Team work and Trust.
2) Delivered several workshops across colleges in Andhra pradesh and trained many students
Increasing customer traction to newly developed service ‘WIC’
1) Devised a planning strategy to achieve the project objective of increasing customer traction by 20% by the end of 3 months
2)Identified potential influencers on social network by an application called ‘Klout’ and segregating based on the topics they influence and allotted roles and responsibilities to various team members to extract the relevant information
3) Divided the project into manageable stages like a) extracting Klout influencers with a score greater than 30 b) segregate the influencers based on geography, topics and level of influence c) networking on a daily basis and d) keep an eye on traction increase / decrease based on google analytics report
4)Analysing the feedback provided by google analytics on a daily basis and making necessary changes in the plans to achieve the desired result
5) Documented all the experiences learnt while implementing the project so that it saves time and effort and also increases the understanding of probable risks involved for future projects
6) Communicating all the relevant and necessary information to the top management and getting their buy in when and where required
Qualifications & Certifications
University of Leeds
Bachelor of Technology
KSRM College Of Engineering
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