Khisti - Marketing Professional - Mahatma Society, Kothrud, Pune, Maharashtra, India

Mukund Khisti

Mahatma Society, Kothrud, Pune, Maharashtra, India


Marketing Professional

Work History

Manager Marketing & Sales


From January 2012

✓ Managing different kind of events for all Carline at all potential locations within Pune territory.
✓ Managing Corporate Campaigns, tourist meets & Go Rural campaigns
✓ Improve sales for all models.
✓ Team Building

Tenure Organization Designation

Manager Marketing

DSK Toyota/DSK Motors Ltd

July 2011 - December 2012

✓ Managing different kind of events for Toyota Etios, Liva, MPV and SUV products at all locations of DSK Toyota.
✓ Managing Corporate Campaigns, tourist meets, CORPORATE CONNECT PROGRAMS for DSK Toyota

DSK Toyota - Managing Toyota Launch at Pune
✓ July 2011 - Launch of Toyota Etios & Liva
✓ August 2012 - Launch of New Camry ( CKD).
✓ March 2013 - Launch of New Etios & Liva
✓ September 2013 - Launch of New CAMRY Hybrid.
✓ September 2013 - Launch of Toyota Innova (Face uplift).
Planned & executed different BTL & ATL Activities as brand building and customer awareness.
✓ Executed SUV Range Campaign (off road drive) - Fortuner, LC Prado and Land Cruiser - to strengthen the aspiration value for Toyota Range of SUVs.
✓ Ensured continuous excitement in market with various activities.
✓ Gradual development of brand positioning from functional level to emotional level.
✓ Firmly established emotional connect between product and its target customers.
✓ Use of festivals as a tool to re-affirm for all Toyota products positioning of "Premium Family Car".
✓ Use different media sources for create a platform for Toyota's entry into small car segment.
✓ Campaign spread over Print, Magazine, Digital, Cinema, Radio, SMS, POP, Hoardings, Tagging activity at different malls

✓ Framed and standardized the agency policy for all print, ad agency, digital agency and event agency.

Marketing & Sales Manager

United Agency

December 2007 - June 2011

✓ Significantly engaged team member of marketing division.
✓ Handled Campaign of "Hero Honda Desh Ki Dhadkan Ab Har Gaon Har AAngan with the help of own developed Network of ARD & SSP for Pune district.
✓ Achieved highest sales award for Pune in 2008-09 sold 16975 units during Financial year when market slow was there

My responsibility includes -
Handling all correspondence related to Marketing & sales with HHML. (Regional, Zonal as well as H.O)
Appoint Network with new ARD for consistent sales support from Rural As well as Urban Area
Guide and develop them Time to time
Sales conversion ratio
Finance options development with different bankers, co-op credit society etc.
Monthly vehicle ordering &Recovery of all Marketing & Sales claims in time.
Achieve given targets of required enquiries for sales as well as counter finance,
Different activities to increase counter finance ratio.
Sales plan, conversion ratio, enquiries required, follow up checking.
Enquiry management & its Follow ups
Management Control on Delivery Department, Field Activities & Warehouse
In house as well as on job Trainings for all related to customer satisfaction, market awareness & motivation.
Tenure Organization Designation

Marketing Manager

Ray Technologies

February 2000 - November 2007

marketing manager for Pune for Marketing of Inverters & Batteries, Job

Ray Technologies, Pune authorized Distributor for Birla Yamaha ltd

February 2000 - November 2007

Between Feb2000 to Nov 2007 as marketing manager for Pune for Marketing of Inverters & Batteries, Job responsibility included development of Dealer Network for sales & service in Pune for Birla Yamaha.

Tenure Organization Designation

Marketing Manager

Con- Mate Marketing India Pvt. Ltd

October 1995 - December 2000

Manager Marketing


October 1995 - November 2007

Develop New Market for Industrial Batteries.

Worked with M/S. CON-MATE MKTG.(I) PVT.LTD. Pune (Exide Power center) Authorized distributor for Exide industries ltd. between October 1995 to Nov'2007. Started carrier as am marketing officer and promoted to Manager Marketing after consistent achievement of targets .Job responsibility included Marketing for industrial tubular stationary batteries, SMF VRLA batteries. Documentation, promotion. Handling Corporate, Govt. sales, institutional sales.


Tenure Organization Designation

Marketing Executive

Ceepee sales corporation

July 1993 - September 1995


Ceepee sales corporation, Pune authorized sales Partner for Beetel Telecom ltd

July 1993 - September 1995

as marketing executive for their telecom & wireless related products, Job responsibility included marketing of different telecom products, answering machines, Fax machines, cordless phones & other products by Beetel.


1999 B.A. from Y.C.O.U.Nasik



Linguistic Abilities: English, Hindi, Marathi,

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