Ali - Managing Director - Dubai, United Arab Emirates

Muhammad Ali

Dubai, United Arab Emirates


◄ Over 10 years of multi-functional experience of working in Office furnishing & Interior fit-out which enabled me to have ►:
✔ Good Marketing background in conducting market research & establishing Marketing Strategies
✔ Excellent business contacts and extensive experience in UAE market and can contribute significantly in core business activities
✔ Sales & marketing, business development and projects management
✔ Application of analysis and problem solving skills according to the needs of the company.
✔ Ability to work under tremendous pressure and meet deadlines with ease and efficiency

◄ Goals ►:
✔ Growth in Resources ✔ Financial Aspect ✔ Satisfaction ✔New Experiences ✔Stability


Managing Director


New business start up
Business development
Sales and marketing
Project management
Furniture and turnkey project

Work History

Managing Director

Utopia FZE

April 2012 - April 2012

* Product Portfolio Management
* Prequalifying and Registering Utopia in governmental sectors in UAE
* Introducing Utopia in the UAE market as Tailored Furniture Solutions Provider

Area Sales Manager

The Total Office

July 2008 - March 2012

►Generated AED 50 million over 5 years◄

The Total Office represents various international brands from diverse countries like Canada, Italy, Germany, Norway, Malaysia, Norway etc & has a diverse client base that includes top financial institutions, MNCs, Government Bodies etc.

►I have been in continuous employment with The Total Office since October 07th, 2006. During my employment with The Total Office, I worked in various Managerial roles & As of August 2008 I am engaged with The Total Office as an Area Manager for Abu Dhabi

►During my association with The Total Office, I have been entrusted with the management of various projects which has been carried out diligently to the appreciation of the client & the management. In the capacity of a Project Manager, I am responsible for the full project cycle.

►Being an Area Manager for Abu Dhabi, I was responsible for the overall profitability of the Abu Dhabi unit

✔ Contributed in all process in establishing The Total Office Abu Dhabi branch like the company legal documentation (Trade License, Chamber of Commerce….etc)
✔Accomplished the pre qualification and registration process of the company in the Oil & Gas and Governmental sectors.
✔ Handled the key accounts in the Oil and Gas Sector like GASCO, ADGAS, ZADCO, etc. and Govenmenal Sector Like; Ministry of Finance, Educational Council, Statistics Centre, etc.

Marketing Executive

The Total Office

October 2006 - July 2008

✔ Generated new sales enquiries in new sectors
✔ Sold into multiple levels of an organization
✔ Managed and execute each sale from inquiry to close
✔ Developed, maintained and enhanced relationship with strategic key account
✔ Built and maintained relationships with senior level customer contacts
✔ Built extensive relationships with the interior design and consultant field
✔ Instruction on workstation setup for prevention of eyestrain, repetitive strain injuries, and backpain. Give onsite and offsite classes

Senior Sales & Marketing Executive

Gemaco Interiors

September 2005 - April 2006

◄Reconnected with old accounts and won a massive size project for the supplying 21,000 m2 of broadloom EGE carpet►

Sales & Marketing Executive

Gemaco Interiors

August 2000 - January 2004

✔ worked on showroom space planning and display arrangements
✔ Provided customer service and helped the walk-in showroom customers in choosing the right kind of Home and Office furniture as well as following-up on potential clients and providing good after-sales service
✔ Developed new clients through references and cold canvassing
✔ Maintained and developed relationships with existing customers via meetings, telephone calls and emails
✔ Targeted and developed relationships with key decision makers
✔ Negotiated the terms of an agreement and closing sales
✔ Represented the organisation at trade exhibitions, events and demonstrations
✔ Negotiated variations in price, delivery and specifications with managers
✔ Advised on forth coming product developments and discussing special promotions
✔ Liaised with suppliers to check on the progress of existing orders
✔ Checked quantities of goods on display and in stock
✔ Made accurate, rapid cost calculations, and provided customers with quotations
✔ Reviewed own sales performance, aiming to meet or exceed targets


Managing Director

Starting up new business

Sales manager


Qualifications & Certifications


Hult International Business School

Professional Certificate Diploma

The American University in Cairo

Achievement Certificate in Management

The American University in Cairo


Helwan University Cairo

High School

Orman Secondary School

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