Rafiq - Sales And Marketing - Lahore, Pakistan

Muhammad Bilal Rafiq

Lahore, Pakistan


Sales And Marketing


Sales Management
Product Management
Brand Management
Sales operation excellence
Channel management
Distribution management
Team building and development
Supply chain management
Training and on job coaching

Work History

National Sales Manager

LG Home Appliances Division/HE

From September 2012

National Sales Manager Pakistan

Sales Manager North

LG Home Entertainment Division

January 2012 - August 2012

Leading sales team at national level

Sales & Marketing & achieved millions of Sales & Collection

Market Expansion

• 12 Years' experience in Sales & Marketing & achieved millions of Sales & Collection
• A comprehensive business planning.
• System development for Sales operation.
• Distribution, Area & Team management.
• Inventory Management
• Market Expansion
• Event Management
• Customer Relationship management.
• Brand Shop Development
• Experience of Product Launches, Sales Strategies ATL & BTL Activities.
• Initiating & Implementing plan to start new dealers operations
• Channel development & Merchandising development strategies.
• Expertise in dealers control & market operations(Collection & Sales Strategies)

Professional Experience:
National Sales Manager (LG)
Reporting to Country Head
• Business annual plan & import plan to have market share.
• Sales & Collection Management of L.G Home appliances/HE division in Pakistan.
• Develop complete Sales & collection Plan; model wise & category wise, dealer wise & region wise.
• Working on comprehensive business monitoring system (Pivot table/manual sheets/system reports)
• Market Handling by executing company Standard of performance
• Inventory Management to meet smooth business plan.
• Keep focusing on new Channel development to meet shortfalls.
• Frequent market visits & continuous interaction with dealers
• Team development to meet market requirements.
• Keep eye on market competition and conditions for healthy actions.
• Team builing through continuous training

Zonal Sales Manager (Panasonic)
Reporting to National Sale Manager
✦ Design Sales Strategy to achieve the targets.
✦ To make the sales plan, weekly and monthly basis.
✦ Organize dealer's network on sales volume priority.
✦ To maintain price control to gain dealer confidence.
✦ Strong payment collection to accelerate the sales.
✦ Proper communication of Company scheme and policies.
✦ Dealer control with building good relation with them.
✦ Building Sales Team to achieve company goals.
✦ Review dealer's problem & rectify them by finding the root causes.
✦ Use data...

Zonal Sales Manager

Panasonic North & South

January 2009 - December 2011

I was head of Sales for Panasonic products in this Zone. South is half of Pakistan consist of two main province. North is other half part of Pakistan, that also consist of rest of Pakistan. So in Panasonic i perform nation wide that further help me to promote at national level in LG

Territory Manager

Complete Training Programe of ETOM


Territory Manager

Complete Training Programe on Customer Relationship Management


Territory Manager


✦ Complete Training Programe on 6*9 selling skills (2008) UPL
✦ Complete Training Programe on BUSINESS OBJECT software to have better & effective sales monitoring (2008) UPL
✦ Complete Training Programe on selling tactics of New business (2008) UPL

Territory Manager

Unilever Walls Divison

December 2007 - December 2009

I was looking after sales of Walls in interior sindh. This is one of the Pakistan province. I manage distribution net work and lead the sales team to have quality business.

Sales & Marketing

Sony All Division

November 2003 - December 2007

In Sony i performed multi role.
1- Sales Executive
2- Marketing executive
3- Product Manager Car Audio
4- Area Sales Manager (HE)

Unit Manager

Commercial Union

January 2003 - October 2003

Career Highlights:

Qualifications & Certifications

Sales & Mktg


Federal boys high school, Multan, Punjab, Pakistan

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