Versatile & result-driven marketing professional with 25 years+ distinguished performance in the Pharma Ethical , Oncology , OTC Products , ,Homoeopathy , Veterinary, Naturals , FMHG & FMCG companies . Broad-based background encompasses exceptional work ethic & commitment to organizational objectives within a highly competitive & rapidly changing market place . Proactive leader , team builder & tactical planner with ability to attract & secure key players in building strong & lasting business relationships. Consistently increased TOP-LINE & BOTTOM-LINE & Reduced operating costs by optimum utilization of the available resources.
AREAS OF EXPERTISE
• Strategy, Vision & Mission Planning. * Marketing & Sales leadership.
• Profitability & Cost Analysis. * Budgeting & Cost Management.
• Advance Payment Operation. * Policy & Procedure Development.
• Supply Chain Management. * Team Building & Performance Improvement.
• Human Resources Management. * Manpower Training Management.
Hands on expertise in handling any of the given business situations like
1.Start Up Businesses
4.Sustaining Success Expertise in Facilitating Innovation & Entrepreneurship.
Coaching and mentoring to redefine goals & change lives (DNA) of top professionals has been yielding results consistently.
Ability to Build Brands & Businesses to create value for share holders
Area Manager in Pharma Companies in Mumbai
HEAD - MARKETING & SALES (PHARMA & NATURALS )
MEDISYNTH CH PVT LTD
May 2007 - May 2007
NAVI MUMBAI )
Lead the company in a turnaround effort that took the company out of bank financing to self dependence due to advance sales operation & followed by rapid sales growth (30% ) Developed a 5-year Marketing & Sales strategy -Plan for the Turnover Growth & Self-Generating Finance .
Converted the entire business from ZERO- PAYMENT COLLECTION DISCIPLINE to ADVANCE PAYMENT OPERATION .
Drove the operational planning & successful execution for doubling the Product-Line sales to exploit market growth opportunities.
Reduced inventories by over 30% or INR 600lacs, while maintaining & improving needful product-mix stock inventories.
Developed a logistic procedures, which reduced the freight by 50%.
Reworked on Product Pack designs & packing, to be in line with international standards.
Revamped Redistribution channels.
Redesigned internal procedures & controls to track day-to-day operational status.
Established key performance indicators for all operating areas.
Introduced numerous managerial / operational improvements including computerized reports, reporting, staff cross-training & resource redeployment.
Conceptualized & implemented creative compelling marketing programs that ensured 7 products to register sales in corers & 8 products nearing cores turnover.
Selected, trained & developed a vibrant Marketing team, delivering high yield.
Introduced new SBUs for rapid group turnover- growth.
Reduced cost of operations by controlling Variable expenses.
Developed Field operations systems for better control & monitoring.
August 2003 - April 2007
MARKETING & SALES )
A strategic business unit involved into food products & neutraceuticals direct marketing
NATIONAL HEAD-SALES & MARKETING
S M DYE CHEM LTD
August 2002 - July 2003
MARKETING & SALES)
Notable Achievements :
. Increased Top line (22%) & bottom line Reduced overall operation cost .
.Introduced Profit Centre Head Concept at Frontline Manager Position.
.Introduced Visual aid concept for SNACK FOOD, Pickles & Papads .
.Expanded availability through expansion of redistribution network.
.Introduced company code attire for all sales staff.
.Redesigned internal procedures & controls to track day-to-day operational status.
.Reworked on ATL & BTL activities and its reach .
MARKETING MANAGER -PRODUCT MANAGEMENT
AARTI HEALTH CARE LTD
August 2000 - August 2002
1 As Head of Product Management Team Created Short & Long term Strategy for
the(Start-Up) Pharma Division of INR600Crs group.
2 .Ensured Pharma Division Business Viability within 2year from the launch, through
right selection of Product-mix, Strategic planning for the brand development &
3. Achieved the targeted sales goal within the Allocated budget for the product basket .
4. Designed internal procedures & controls to track day-to-day operational status .
MARKETING MANAGER -PHARMA & ONCOLOGY
BDH INDUSTRIES LTD
July 1995 - June 2000
Introduced Cancer patients Education & Counseling Program.
All major Cancer Hospitals in India were purchasing our specialties.
Worked on advance payment collection basis only.
Set-up Quick-Reach redistribution System at Metro towns .
Conducted manpower development programs
ZONAL MANAGER -WEST & NORTH
AJANTA PHARMA LTD
April 1989 - June 1995
( ZSM /AZM / ASM )
Notable Achievements :
Earned promotions due to meritorious performance.
Launched 30+ energy capsules -a great success in domestic markets.
Launched company in UP as ASM .
Successfully planned and implemented ATL & BLA activities.
Set-up & revamped redistribution channels.
Worked on advance payment collection basis.
Launched TASK- FORCE for rural marketing.
Worked as Profit Centre Head.
Handled a large field force size.
Handled 650 redistribution stockiest.
SR PSO /PSO -KANPUR AREA
BLUE CROSS LABS LTD
November 1981 - March 1989
Qualifications & Certifications
Bachelor of Science (BSc)
PPN COLLEGE KANPUR
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