Key Accounts Management
- Full time
- Part time
- One time
National Sales Manager
Emirates Refreshments Co
From April 2008
Traditional Trade, Modern Trade & Horeca. (Aquafina & Jeema water Brand ).
-Reporting Directly To The General Manager.
-Manage Sales Force more than 70 Sales, Helpers and Merchandiser employees.
-Select, develop, and coach a professional sales team to meet or exceed specific goals for profitable revenue growth.
- Develop and implement annual Operation Plans .and discuss it With General Manager.
-Implement the company's sales process to establish points of sales.
-Cultivate and maintain effective business relationships with executive decision makers in large Clients.
- Open new Markets in All Sales Channel(Retail, Wholesale, Horeca, and Modern Trade).
-Coach Sales Team to build effective staff relationships with Clients.
- Encourage high level teaming and collaboration skills to gain the committed and motivated efforts of the company's staff who do not report directly to the National Sales Manager.
-Establish a planned program for sales coaching, working with Sales Team on all aspects of the sales process. Makes coaching sales calls with Sales Team to provide feedback, and to assist with large opportunities.
-Regular Market Visits and Company Branches.
-Prepare annual agreement for client in Sales Channel like: (Modern Trade, Gas Stations, and Horeca).
-Follow up Logistics to all Warehouse Branches from Plant.
-Follow up Daily Sales Reports, Stock Reports, Credit Reports, Targets achievement and Promotion Calendar Plus P&L.
National Sales Manager
April 2006 - March 2008
Eastern Co.For Manufacturing Sweets&Chocolates(Covertina)-FMCG-Cairo, Egypt.
Retail - WholeSale - Key Accounts.(Modern Trade & Horeca).
Area Handled: Based in Cairo Office & Handled All Egypt Regions.
Chocolate Division Target 80% of Company Target. (Reporting To The Sales Director, All Regional Sales Managers Reporting To Me ).
National Sales Manager
Al Mazraa Co.For
March 2005 - March 2006
Food Industries, Tripoli, Libya.
For foods industries-Milk & Juice-F.M.C.G.
Retail- Wholesale-Key Accounts.-B To B (Modern Trade & Horeca).
Egypt Foods Co, For Foods Industries
July 2003 - March 2005
Alex, Egypt.(Snacks &Chips)F.M.C.G.
Alex, BH, Marsa Matrouh. Retail, Wholesale & Key Accounts. (Modern Trade)
Crokee Chips & Funky Division.
Savola Sime Co
July 2001 - June 2003
Alex, Egypt. (Behira Area)(Edible Oil & Ghee)-F.M.C.G.
-Reporting To The Regional Sales Manager, Manage 13 Sales Rep. develop and maintain a professional and well motivated my sales team, divide the missions and the monthly sales targets to them
-Announcement them about every new thing in offers and policy of company.
-Follow up distribution of the company products, coverage area and the degree of sales Rep, Regulation in visiting outlets ( clients ) and do to satisfy them.
-Follow up all competitors activities and prices of competitors products and every any new
thing about of them .( offers & activities ) and take an action
-Follow up key accounts, solving problems of sales team, drivers, and clients.
- Follow up the stores stock daily and filling any shortage of products and stocktaking the stores of the agent company, also P.O.S materials in the end of every month.
- Do all my best to achieve all sales targets communicated by the regional sales manager. and take an action for company favour, practice the policy of company
- Raise & development the sales rep. Strike rate and his efficiency and evaluation him
- Open new markets ( Retail, Wholesale Outlets & key accounts ).
Sales Supervisor, Then Brand Manager
January 1999 - June 2001
(Cosmetics & Perfumes).
-Reporting to The National Sales Manager, motivate sales team & handle them in a big
organization in Saudi Arabia ( Gazzaz ) Is Consider one of ( H.M.A ) High Management
Amberella, market leader in perfumes & cosmetics and agent for a lot of international
companies like:Yves saint Laurent, Guerlain, Versace, Lancaster, Mavala, Shiseido& Payot Co.
-Achieve all sales target and practice the mother company policy, handle business with Guerlain
Co. & Yves saint Laurent sales team and coverage area of Jeddah
-Follow up key account like: international Debenhems & Paris gallery stores. & a big stores like faces, majestic & Mahmoud Said .-Establish and maintain the retailer data for each member of my sales team, reports & collect all competitors activities and take an action, and Then Shift To Marketing Department.as a Brand Manager Reporting To The Marketing Manager.
-Promote all Guerlain Co. Products and Communicated By The Marketing Manager.
Sales ExecutiveThen Sales Supervisor
Horus Co. For Trade
January 1993 - December 1998
- Day by day move in my area to follow up all outlets, Target and Collection.
- Follow up the display in shelf and P.O.S. Materials to use it as effective tool of marketing.
- Achieve high quality of coverage and Open New Market Channel.
High light In attitude:
- Always focus in customer satisfaction to achieve the company targets.
- React in positive way with hot customer to maximize the volume.
- Sell benefits not products and Hammering in solve problems.
Qualifications & Certifications
The Arab Academy For Science&Technology
Al-Raml Secondary School ,Alexandria,Egypt
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