Sharafi - Marketing Coordinator - Montreal, Quebec, Canada

Mona Sharafi

Montreal, Quebec, Canada


Marketing Coordinator

Work History

Administrative Coordinator

Communications and Outreach

From December 2012

McGill University
• Develop content for and manage the creation of various marketing, communications and selling
pieces such as communiqués, internal newsletters and electronic publications to ensure promotion and positive imaging of the department and of McGill through its news, developments, and initiatives.
• Act as the main unit's resource person for projects and initiatives.
• Help increase brand awareness (Graduate Studies at McGill) through organizing events, building
social Media platforms and advertising on the unit's website
• Coordinate all phases of communication projects up to completion, internally and externally
• Research and assist in recruitment efforts conducted at local and international education fairs,
information sessions at McGill's Open House event, online and traditional marketing efforts.
• Organize all phases of event planning such as award ceremonies, assemblies and special events.
• Planned video production promotional pieces for the unit
• Develop reporting methods and provide analysis enhance the quality of events and initiatives.

Citizen Services Officer, Casual contracts, PM-01

Service Canada

February 2012 - January 2014

• Reporting to the Regional Operations Supervisor, responsible for providing service to the public through the Single Window Service Center, in order to improve citizen access to programs and services as well as facilitates departments and agencies to better serve communities and regions
• Assigned Social Insurance Numbers (SIN) to citizens, verified authentication of official
documents; obtained SIN certification
• Acted as resource person for policies and procedures regarding Employment Insurance, Old Age
Pension and SIN

Communications and Marketing Clerk

Canada Science and Technology Museum Corporation

July 2010 - December 2011

July 2010 - December 2011
Canada Science and Technology Museum Corporation
• Under the supervision of the Director, supported public relations and communications initiatives such as sourcing, implementation and maintenance in regards to new exhibitions, external public
relations services, local newspaper editorials in print and online, external and internal events and creating exposure of press releases.
• Supported brand uniformity by ensuring that company brand values, image and brand identity are
maintained and applied consistently throughout all our communications
• Coordinated public relations activities during the launch of new exhibitions to increase awareness
• Participated in creating, adapting and overseeing successful promotional and marketing campaigns to increase Museum attendance
• Cooperated with the Graphic design department to develop marketing strategies that promote
Museum exhibitions and annual activities.
• Managed projects requiring a the implementation of online marketing tactics including paid ad
placement, email marketing, social media marketing, pay-per-click advertising, keyword
marketing, and search engine optimization.
• Worked with video production company to develop short promotional videos regarding Museum
exhibitions and coordinated photo shoots to use when developing promotional material.
• Gathered event-related information and assisted the event planner with logistics for high profile
events that included ambassador's, Minister's, Deputy Minister's and The Governor General
• Monitored and reported on marketing growth, campaign and promotion results

Marketing Coordinator

Martial Arts and Fitness

March 2008 - July 2010

• Under the supervision of the CEO, supported Marketing and Communications initiatives such as sourcing, external and internal events, trend reports.
• Helped promote brand uniformity by ensuring that company brand values, image and brand
identity are maintained and applied consistently throughout all our communications.
• Developed content for and managed the creation of various marketing, communications and selling
pieces such as brochures, videos, advertising, newsletters and emails pertaining to brand for dissemination to key external audiences.
• Acted as the main Marketing Department person for projects by coordinating public relations
activities, adapting promotional strategies to increase sales and awareness and overseeing in-store
• Monitored and reported on sales growth, campaigns and promotion results.
• Coordinated demos and presentations for external events to increase awareness
• Acted as resource person regarding policies and procedures of memberships and marketing
• Created weekly statistical reports and prepared financial documents for the CEO

Qualifications & Certifications

Public Administration

University of Ottawa

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