Digital Marketing Evangelist, Google Adwords Certified, SEO Expert, PPC Professional, Social Media
Having 7+ years of experience in seo, sem, smm, and web analytics.
Google adwords certified. web analytics certified professional. Google Tag Manager
Data Analytic's Manager
September 2011 - September 2011
Managed multiple complete web analytics programs to include measurement strategy, tagging recommendations, scorecard development, ongoing reporting, and site testing and optimization
Data collection and customize dashboard
Responsible for sending daily/weekly/monthy analytics reports for marketing campaigns
Co-ordinating between development team and marketing managers to integrate the analtyics tracking code succesfully.
Assisting marketing managers world wide regarding analtycs reports queries (US, UK, UAE, AU, DE, BR and SG)
Specialist in Online Analytics & Optimization space
Analyze digital marketing data to identify trends and to provide key insights and recommendations to help drive and manage the business
Customize internal web analytics dashboards and reports to meet business objectives and manage to best practices standards
Develop and manage PPC, SEO and CSE strategy and tactical plan.
Define and create PPC keywords, campaigns, ad groups and ads.
Define and execute on bid management strategies, keyword matching strategies and tactics.
Web Analytics, search engine markeing, search engine optimization, Social Media Analytics,
Web Analytics Tools: Omniture Sitecatalyst, Discover, Insight, Google Analytics, Coremetrics
Online Advertising - Google Adwords, Yahoo search Marketing, Microsoft ad center
SEO Tools: Google keyword tool, Google Webmaster Tools, web ceo, IBP, WEB
November 2009 - September 2011
• Result oriented Online Marketing Professional with 4 years rich experience in Search Engine Optimization (SEO), Search Engine Marketing (SEM, PPC), Comparative Shopping Engines (CSE), Web Analytics, Customer Acquisition/Retention and Financial Forecasting.
• Developed strategies for analytics, SEO, PPC, email, and social media. Managed teams in SEO, PPC, and Analytics.
• Gained insightful knowledge by carrying out projects on various client websites, improving their ROI and organic rankings.
• Create business strategy based on KPIs (Key Performance Indicators), incl. CPL (Cost per Lead), C/R (Cost/Revenue), RoAS (Return on Ad Spend) etc.
• Develop SEO and PPC campaigns strategy, allocating tasks to team members and quality check to make sure to deliver quality work.
• Develop social media strategy in Facebook, Youtube, Twitter, LinkedIn, etc. with analytics tracking.
• Handling websites of different kinds simultaneously and ranked high for most of targeted keywords in top 10 in major search engines (Google, Yahoo and MSN)
• Good communication, interpersonal, problem solving skills and spearheading a team of Executive to excel in performance and client deliverables for carrying out various SEO and SEM campaigns.
• Constant research & up-gradation of knowledge regarding Search Engines and technologies.
SEO Team Lead
Ochre Media Pvt Ltd
February 2007 - November 2009
Generating traffic and leads for clients through search engines, email and social media platforms. Client base include different verticals like Steel, Pulp & Paper, Packaging & Labeling, Automotive and Hospitals etc. Managed online marketing team includes 6 persons and trained on the same. Training other team members on the concept of search engine optimization, search engine marketing.
Qualifications & Certifications