Saleh - Lighting Expert - Jeddah, Makkah Province, Saudi Arabia

Mohammed Saleh

Jeddah, Makkah Province, Saudi Arabia


Lighting Expert


Has been working in the lighting industry for the past 25 year within Saudi Arabia,
Has worked as Technical Manager, Operations Manager, BU Director & Territory Manager
for local, national & MNC.

Work History

KSA & Bahrain as Territory Manager

Employment Historical

August 2013 - January 2014

Significant Highlights
⇨ Steered the sales & marketing across KSA & Bahrain.
⇨ Successfully represented brands such as Lumen Pulse of Canada, PhotonStarLED of UK, Amerlux of US & HK lighting of US.
⇨ Effectively introduced new brands to the market.

Business Unit Director

Zumtobel Lighting

September 2011 - April 2013

Saudi Arabia

Significant Highlights
As Business Unit Director for Zumtobel Lighting, Saudi Arabia:
⇨ Driven sales & marketing across Saudi Arabia of ZUMTOBEL brand.
⇨ Created the annual sales plan & forecast, short, medium & long term.
⇨ Devised local specifications through Architects, designers & consultants.
⇨ Supervised the projects and ensured change in orders.
⇨ Distinction of being nominated as Zumtobel Corporate Values Ambassador within all MENA and elected as Health Care Application Champion within ZUMTOBEL-MENA.
⇨ Contributed to the company through reference awarded projects - Criminal court & KAPSARC in Riyadh.
Generated revenue of:
✓ EU 1.6 millions for two brands Zumtobel & Thorn in the first financial year 2010-11.
✓ EU 1.9 millions for Zumtobel brand only in the second financial year 2011-12.
⇨ EU 2.7 millions for Zumtobel brand only in the third financial year 2012-13.
⇨ Organised three seminars Jeddah, Riyadh & Khobar & product / solution workshops for customers and all other related marketing activities for a total no. of 100 participants (Consultants, Architects, Clients, Ministries & Contractors) on three applications.

As Operations Manager, Jeddah / KSA:
⇨ Instrumentally involved in the setting up of the Saudi operations for Throrn & Zumtobel.
⇨ Developed new business unit in Saudi Arabia and handled two lighting brands viz. Zumtobel Lighting & Thorn Lighting.
⇨ Recruited all required staff to have a total reporting of eight people.
⇨ Promoted and sold the products, concepts & solutions within Saudi Arabia.
⇨ Commenced Thorn brand to the market and steered its sales in the first year.

ZUMTOBEL Lighting GmbH

June 2010 - April 2013

The Growth Path

Operations Manager

June 2010 - August 2011

Jeddah / KSA

Technical Manager

Up to June 2010

Significant Highlights
⇨ Successfully developed the Sales Services department from scratch and offered the required technical & commercial support to Sales Department.
⇨ Effectively handled the operations of the Laboratory as per latest CIE publications & IEC standards,
⇨ Marketing product specifying as well as managed the Lighting Applications Design.
⇨ Involved in the product development and specifications
⇨ Converting the laboratory as an accredited one by KEMA and become an international level testing lab.
⇨ Contributed in making the company become one of Dialux premium partners.
⇨ Effectively organised the first Lighting Symposium in KSA.

⇨ Functioned as:
✓ Member in SASO Lighting Committee since 1994 (Just elected to be Committee chairman).
✓ Member in IEC Saudi National Committee since Oct.2002.
✓ Participating Member in IEC SC34D (Luminaires).
✓ Electrical Committee Member at Saudi Building Code Electrical Committee since mid 2003, completed end of 2004.
✓ Member & Lighting Diploma Holder of the 'Society of Light -& Lighting', this is part of the Chartered Institution of Building Services Engineers 'CIBSE' in UK since Feb'04, Membership # 28184.
✓ Member in the Institution of Lighting Engineers in United Kingdom, membership # 7877.
✓ Member of a Research Team to study the benefits of replacing Incandescent Lamps with CFL in Saudi Arabia, the research is for the Ministry of Electricity & Water as part of Energy Saving Campaign.
✓ Registered Engineer in the Syndicate of Jordanian Engineers since 1988.
⇨ Actively took part in preparing the Arab lighting code in the Arab Building Code Committee.

LAD) Manager

Laboratory & Lighting Application Design Department

From October 2001

Head of Sales Services Department

October 2000 - October 2001

Senior Lighting Application Consulting Support Engineer

Up to October 2000

Junior LAD Engineer

From December 1989

Lighting Application & Design section

Saudi Lighting Company Ltd

May 1988 - June 2010

Riyadh / KSA
The Growth Path

Projects Sales Engineer

May 1988 - December 1989

Qualifications & Certifications

Electrical Engineering

King Saud University

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