Has been working in the lighting industry for the past 25 year within Saudi Arabia,
Has worked as Technical Manager, Operations Manager, BU Director & Territory Manager
for local, national & MNC.
KSA & Bahrain as Territory Manager
August 2013 - January 2014
⇨ Steered the sales & marketing across KSA & Bahrain.
⇨ Successfully represented brands such as Lumen Pulse of Canada, PhotonStarLED of UK, Amerlux of US & HK lighting of US.
⇨ Effectively introduced new brands to the market.
Business Unit Director
September 2011 - April 2013
As Business Unit Director for Zumtobel Lighting, Saudi Arabia:
⇨ Driven sales & marketing across Saudi Arabia of ZUMTOBEL brand.
⇨ Created the annual sales plan & forecast, short, medium & long term.
⇨ Devised local specifications through Architects, designers & consultants.
⇨ Supervised the projects and ensured change in orders.
⇨ Distinction of being nominated as Zumtobel Corporate Values Ambassador within all MENA and elected as Health Care Application Champion within ZUMTOBEL-MENA.
⇨ Contributed to the company through reference awarded projects - Criminal court & KAPSARC in Riyadh.
Generated revenue of:
✓ EU 1.6 millions for two brands Zumtobel & Thorn in the first financial year 2010-11.
✓ EU 1.9 millions for Zumtobel brand only in the second financial year 2011-12.
⇨ EU 2.7 millions for Zumtobel brand only in the third financial year 2012-13.
⇨ Organised three seminars Jeddah, Riyadh & Khobar & product / solution workshops for customers and all other related marketing activities for a total no. of 100 participants (Consultants, Architects, Clients, Ministries & Contractors) on three applications.
As Operations Manager, Jeddah / KSA:
⇨ Instrumentally involved in the setting up of the Saudi operations for Throrn & Zumtobel.
⇨ Developed new business unit in Saudi Arabia and handled two lighting brands viz. Zumtobel Lighting & Thorn Lighting.
⇨ Recruited all required staff to have a total reporting of eight people.
⇨ Promoted and sold the products, concepts & solutions within Saudi Arabia.
⇨ Commenced Thorn brand to the market and steered its sales in the first year.
ZUMTOBEL Lighting GmbH
June 2010 - April 2013
The Growth Path
June 2010 - August 2011
Jeddah / KSA
Up to June 2010
⇨ Successfully developed the Sales Services department from scratch and offered the required technical & commercial support to Sales Department.
⇨ Effectively handled the operations of the Laboratory as per latest CIE publications & IEC standards,
⇨ Marketing product specifying as well as managed the Lighting Applications Design.
⇨ Involved in the product development and specifications
⇨ Converting the laboratory as an accredited one by KEMA and become an international level testing lab.
⇨ Contributed in making the company become one of Dialux premium partners.
⇨ Effectively organised the first Lighting Symposium in KSA.
⇨ Functioned as:
✓ Member in SASO Lighting Committee since 1994 (Just elected to be Committee chairman).
✓ Member in IEC Saudi National Committee since Oct.2002.
✓ Participating Member in IEC SC34D (Luminaires).
✓ Electrical Committee Member at Saudi Building Code Electrical Committee since mid 2003, completed end of 2004.
✓ Member & Lighting Diploma Holder of the 'Society of Light -& Lighting', this is part of the Chartered Institution of Building Services Engineers 'CIBSE' in UK since Feb'04, Membership # 28184.
✓ Member in the Institution of Lighting Engineers in United Kingdom, membership # 7877.
✓ Member of a Research Team to study the benefits of replacing Incandescent Lamps with CFL in Saudi Arabia, the research is for the Ministry of Electricity & Water as part of Energy Saving Campaign.
✓ Registered Engineer in the Syndicate of Jordanian Engineers since 1988.
⇨ Actively took part in preparing the Arab lighting code in the Arab Building Code Committee.
Laboratory & Lighting Application Design Department
From October 2001
Head of Sales Services Department
October 2000 - October 2001
Senior Lighting Application Consulting Support Engineer
Up to October 2000
Junior LAD Engineer
From December 1989
Lighting Application & Design section
Saudi Lighting Company Ltd
May 1988 - June 2010
Riyadh / KSA
The Growth Path
Projects Sales Engineer
May 1988 - December 1989
Qualifications & Certifications
King Saud University
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