I am a sales professional with 10+years experience in the food industry.
Merchandising Execution - Team Leader (MEA)
Home depot - Canada
From April 2012
Leading the merchandising team in their daily tasks and maintain various product sets in The Home
Depot retail environment to enhance the customer experience, increase sales, and maximize inventory
turns. Execute merchandising strategies and ensure product is displayed correctly. Effectively implement
plan-o-grams for specific products within specific space. Provide product knowledge to store associates,
effectively use of computer for implementing new projects and marketing strategies. Work individually with moderate supervision. Maintaining strong relationships with vendors and Store personnel, assisting
customers, and working as a team.
National Sales Manager
Holland House Trading
May 2008 - September 2011
Responsible for all sales Operation. Handle all Local Retailers & overseas Suppliers. Prepare Business
Plan, Budgeting, Set Objectives, Costing & Pricing. Recruit, hire and train sales team. Evaluate Sales
performance in quarterly basis. Successfully launched new range of organic products in UAE, handling all
Federal foods LLC
August 2006 - April 2008
I handle 65 merchandisers. Oversee all merchandising and promotion activities in the market place.
Directly involve in sales and marketing for all key account outlets. Set monthly objectives and incentive
plans for the merchandising team that generate outstanding results in sales and products visibilities.
Give training courses for all merchandisers and motivate them to achieve their goals and exceed
Sales Representative - Retail
February 2002 - May 2006
Assist customers, providing good customer's service, put effort to increase outlet sale, merchandising,
Stocking, cashiering and achieve monthly sales target. Maintain honesty and integrity among the sales
team. Responsible for other different administrative and reporting functions.
Key Account Manager
Alrawabi Dairy company
December 1999 - October 2001
Led team of 3 sales representatives and 8 merchandisers. Listing new products generate the maximum
sales as per outlet potential. Implement sales promotion for recommended items. Conduct quarterly
sales meetings, evaluate performance and develop marketing /sales strategy for achieving quarterly
Area sales executive
Allied food and trading company
August 1997 - November 1999
In charge of all major outlets in Dubai area, supervising 4 merchandisers and 1 cash van salesman.
Consistently ranking in the top 3 of achieving sales target. Obtained approval for all new products,
oversee all promotional activities, Resolve problems, overcome client objections and closing sales
U A E
December 1995 - July 1997
Sell various products to wide range of outlets in Dubai area. List new items, prepares sales activity
reports and develop sales strategy for achieving monthly goal.
Qualifications & Certifications
Sales/Management and Leadership Program
Frederick Institute of Technology