Mukherjee - Telecommunications - Santoshpur, Kolkata, West Bengal, India

Mitesh Mukherjee

Santoshpur, Kolkata, West Bengal, India


6.8 Yrs of diversified experience across different functions of Sales,Marketing,Branding



Work History

Corporate Sales of Music and Digital Content to Telecom Clients

Hungama Digital Media & Entertainment

From April 2014

Apr2014- Present
Asm-EAST - Four Accounts (Major-Aircel, Mts, Bsnl, and Reliance)

 Corporate Sales of Music and Digital Content to Telecom Clients
 Product Designing and customization as per requirement
 ATL and BTL Activities
 End to End Key Accounts Management and Service to Clients across East
 Management of Hungama powered VAS product portfolio ( Voice)
 Managing Support team and Functions.
 Regular Product Refreshment and New product initiatives
 Increase Customer engagement and enhance lifecycle of the product
 Targeting and segmenting users analysing usage pattern to increase usage
 Revenue Management in terms of Forecast, Projections And Budgeting
 Promotions planning on print and electronic media whenever required
 Complaint management and control ,minimization of churn
 Competition Monitoring and Analysis. Counter planning and boost Sales

Regional Sales Manager -EAST (Cross Operators-Vodafone, Aircel, Docomo, Airtel, Bsnl, Mts)&ISP

ShotFormats Digital Productions

May 2012 - March 2014


 Accountable for Key Accounts Management of Telecom Clients across East
 Sales and Management of Product portfolio of Value Added Services ( Voice, Alerts & Wap)
 Forecast, Projections And Budgeting
 Relationship, Revenue and Product management
 Managing Different Support teams and Functions.
 ATL –BTL Through Planning Promotions And Events
 Customer segmentation and increase customer engagement.
 Churn monitoring ,Complaints control and Minimization
 Alternative ways of revenue generation
 B2B and B2C sales


 Achieved Rank 2 from 11th in 3months for my Regions of Bihar & Jharkhand
 Achieved double revenue targets(200%) after taking over business for Bengal Aircel
 1st to tie up Pan-India with 2nd largest ISP after BSNL for our product distribution returning a good number of views /day for our website
 Took CRBT business for Vodafone Bihar up to a lakh downloads from a mere 20000.
 Integrated new concepts in existing products for idea Bihar and emerged with the tag of commanding 2nd rank among top engaged product with above 80% users actually using the product.
 Strategically planned contest and boost methods for Aircel Bihar witnessing huge popularity
 Received my Promotion from Circle Manager to Regional Manager before completion of my Probation

Tata Sky Ltd

April 2011 - April 2012

Territory Key-Accounts Incharge (Mdu Channels)


 End to End Sales and Service to Residential Societies Individually and as well as Team management by Adopting and Implementing Policies Exclusively Based On Their Category Classification.
 Handling Direct Sales ,BTL activities(Roadshows ,Campaigns and Direct sales stalls ,Flyer activities, Door to Door Sales campaigns)
 Team motivation and management , Relationship Management with Accounts
 Deriving and Increasing Sales in Designated Territory in South Kolkata through Channel Partners.
 Control the churn and retain the customers designing tailor made solution as requirement.
 Monitoring And Controlling Teams of Field Sales Persons and Multiple Dsa’s To Ensure Achievement of Targets.
 Sales Forecast And Budgeting
 Handling HNI clientele of associated with Tata Sky


 Revived the deadlock Scenario since4 years in MDU Business and successfully brought Back the Churned Accounts by At least 60-70% Reactivated or New Connections.
 Took The 1st Initiative To Approach Competition Accounts And Deriving Success In Converting Them In Tata Sky Powered Accounts.
 Attained Number 1 Position In The Belt Of Southern Kolkata In Terms Of Activation Through Dsa’s

Business Development Executive -Corporate & Direct Sales

Matrix Cellular Services (International)

January 2010 - April 2011

Kolkata Jan2010-Apr2011(1.3 yrs)

Business Development Executive -Corporate & Direct Sales --- (Functional As Team Leader)


 HNI Clients and Corporate Key Accounts Management.
 Direct Sales of Data and Voice connections,
Conducting BTL activities (Campaigns and promotional Stalls at Events ,airports and group travels)
Cold Calls and Closures on Corporates and HNI Individuals
 Team motivation and management , Relationship Management with accounts
 Servicing Existing Clientele and Procuring New Ones. Identify And Develop New Streams For Long-Term Revenue Growth To Achieve Repeat/ Referral Business.
 Corporate sales- Handling Some Major Corporates Personally As Their Key Accounts Manager Increasing Customer Retention And To Excel On Service Delivery Parameters
 Mapping Market Dynamics And Drawing Vital Inputs To Facilitate Realignment Of Policies And Programs To Gain And Sustain A Respectable Market Share.
 Managing And The Supervising The Leads Generated For The Eastern Region.


 Attained 15-22 Top Corporates within Tenure Of One Year Of Work.
 Expanded Service reach to Jharkhand &Bihar and some parts of North East
 High Revenue Shown in Data Connection Segment
 A Consistent Spike in Revenue Growth And Maintained That Throughout

Sales Officer


March 2004 - August 2006

* Handled A Network Of Distributors And Retailers Ensuring A Steady Demand For Our Materials.
* Ensuring Timely Deliveries And Replenish Stocks From Time To Time
* Developed Effective And New Methods Of Business Development To Boost Sales And Expand Network Of Business Partners.

Qualifications & Certifications

Marketing and Systems

NSHM Business School


Ashutosh College, Calcutta University

Senior Secondary

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