Aspiring for challenging positions to head Territory Operations, Sales & Marketing, Brand Management, Business Development, Channel Management & Product Management with a reputed organisation
united spirits ltd
From April 2007
An astute professional with over 11 years of experience in Profit Centre Operations, Sales & Marketing, Brand Management, Business Development, Product Management and Channel Management
Area Sales Manager
United Spirits Ltd
April 2007 - August 2011
↔ Rendered assistance in development of detailed sales plans for the assigned area to achieve the targets.
↔ Leveraged skills and abilities in implementing the drawn up plan across the assigned area especially the following:
- Setting up/ maintaining Retailers' network.
- Timely settlement of Retailers claims.
- SKU Availability across outlets/ channels as per agreed norms.
- Product freshness as per norms.
- Price parity across markets to minimize stock inflow/ outflow
- Effective implementation of all advertising and merchandising plans.
↔ Spearheaded the implementation of market monitoring systems to track market indicators (like availability, visibility, stock freshness, trade pricing, etc.) to evaluate performance against plans and suggested mid-course corrections to the DGM, when required.
↔ Formulated and implemented consumer activation strategies specific to area and consumer preferences and develop on-premise merchandising including POS/POP display standards.
↔ Augmented sales by 7000 cases to 35000 cases in Mahe Market.
Area Sales Executive
VF Arvind Brands Ltd
October 2005 - March 2007
↔ Holds the distinction of managing the garment primary and secondary sales for Karnataka & Goa along with Brand LEE of MBO and retail channel.
↔ Ensured that the merchandise mix was ordered to exploit all opportunities in sufficient quantities.
↔ Demonstrated excellence in executing systems to continuously supervising the quality of product and ensured adherence to stock freshness norms at all points of the supply chain.
↔ Merit of consistently achieving the sales & collection targets.
↔ Stellar role in appointing 15 new dealers in untapped market.
H.Q. Bangalore as Sales Executive
Zodiac Clothing Company Ltd
February 2004 - September 2005
↔ Spearheaded garment primary and secondary sales for Karnataka & Goa.
↔ Played a pivotal role in maintaining business relationship with clients to achieve quality product and service norms by resolving their service related critical issues.
Kerala as Sales Executive
Shaw Wallace & Company Ltd
July 2000 - January 2004
↔ Merit of achieving the sales & collection targets.
↔ Accredited with Best Sales Executive Award in All India Sales Meet (Shaw Wallace).
Qualifications & Certifications
st josephs high school
C and HTML
Mangalore University, Cauvery college
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