Ramira - Sales Manager - Project 2, Quezon City, Philippines

Mike Ramira

Project 2, Quezon City, Philippines


I have work background in Nutraceutical selling, Pharma ethical selling, Direct Selling, FMCG Sales, B2B Industrial Sales as well as Web development operations and sales, as mentioned. All with multinational companies or Publicly listed companies.


Sales Manager

  • Full time
  • Part time
  • One time
  • Contract
  • Temp

Work History

Head of Direct Sales (Consultant Basis)

NOW Corporation

May 2014 - September 2014

Hired to ensure optimal sales team performance, staffing and training readiness of direct sales department in an effort to maximize sales revenues and meet corporate objectives.

*Formed the pioneer Team of Direct Sales Representatives.
*Set initial Sales Forecasts.
*Set up of reporting system and controls.
*Established protocols.
*Formulated general sales strategies.

Sales and Marketing Consultant

Jansevitt International, Inc.

From October 2014

Tasked to push the company's products and services via new media/ online marketing. Product and Business Development.

Sales and Marketing Consultant

Jansevitt International, Inc.

From September 2014

Tasked to lead the push into digital and online marketing. Launching new brands for the company.

Business Manager

Webcrib AU

July 2013 - February 2014

Help initiate a start up business for Australian owner. Lead, mentor and manage 3 geographically dispersed workers (Telemarketer, Content Writer and Web developer) with the potential for the team to grow into a larger group. In collaboration with, either the workers or director, improve the telesales process, improve the website content writing process and improve the website development process. Manage online resources including its associated risks. Develop and implement a marketing plan including researching and developing the service/product offering. Develop and implement a human resource plan. Develop and implement the business' strategic plan. Seek financial approval from director.

*Helped in finalizing company logo.
*Initiated first company mini conference and seminar.
*Pushed for and helped establish the company's Vision, Missions and Values Statements.
*Established the company's first Ground Rules and Cultural Practices.
*Structured meetings will Minutes and Agendas.
*Made the first HRD hand book.
*Strengthened company direction with establishment of each department's Strategic Plans.
*Started control programs like the Daily Accomplishment Reports and enforced the Time Doctor Application.

Business Unit Manager for Wellness Food and Nutrition

Koen Visser Group of Netherlands

September 2012 - May 2013

Reports to the General Manager & Regional CFO. Responsible for introducing new management systems for all Business Units. Part of the Management Support Team (MST). Supervises the Assistant Business Unit Manager, Business Unit Team Leaders (Specialists) and the Business Unit Associates. Tasked to implement company-wide initiatives for or in behalf of the management team. Initiate programs to enhance business development. CTC is involved in the importation (indent, forward sales, and local sales) of raw materials for the food industry, healthcare industry and personal care and beauty industry. They represent various foreign principals like Hilmar, Fona, Natural Foods Inc., Symega, Mitsui, Weiss Biotech Enzymes (White Biotechnology), etc.

*Introduced CTC to key opinion leaders in the companies in the food industry where they did not have much influence.
*Suggested cost saving measures for Business Unit like Freelance Commodities Agents.
*Restructured the Food and Wellness sales team to become more effective.
*Pushed for and helped initiate the annual appraisal program.

Division Head- Sales

BSFIL Technologies, Inc.

April 2008 - July 2012

Reported directly to the Owner & Company President. Was responsible for sales, marketing & customer services management. MANCOM member.

Tasked to guide and direct the sales force which is involved in B2B/ Industrial selling of various traded, customized and functional food ingredients. Directly involved in the management of sales operations as well as implementation of new strategies to maximize sales output and ultimately, the achievement of sales targets. Conducts monitoring of sales activities through territory Sales Supervisors. Tasked to develop further the business and seek new opportunities to expand the base of customers.

As Division Head of Customer Services, tasked to guide the customer service teams towards the achievement of their individual and group key result areas. Collaborates with the Company President and the Product Management Group on Marketing related activities.

Managed accounts thru Senior Sales Supervisors and Account Executives. This included companies like:
San Miguel Purefoods, Magnolia, Ajinomoto, San Miguel Foods, Inc., Pampanga's Best, Yellow Cab, Marigold (Mama Sita's), The Jollibee Group, URC, Yulefest (KFC), just to name a few.

Products managed included Spices like, black pepper, onion powder, garlic powder, turmeric, nutmeg, paprika, etc. Savoury products like liquid smoke, reaction flavors from Exter and DSM from the Netherlands, Homogenized Vegetable Proteins, Textur

Distributor Business Supervisor

Energizer Philippines, Inc.

June 2002 - March 2012

Tasked to handle distributors in the Southern Islands of the Philippines. Promoted from Key Dealer Supervisor post. Also took on previous posts of Key Account Supervisor and Distributor Van Supervisor.

Distributor operations would include: teaching basic call procedure (BCP), training and coaching of distributor field sales teams, van operations, inventory management, account management, marketing, promotions, merchandising, conceptualizing projects on a per island scope.

*Promotion from Key Dealer Supervisor to Distributor Van Supervisor.
*Started the Photoshop Program for Key Photo shops in the Philippines.
*Established New Distributors in Northern Luzon, among them the top performer for the Region.
*Established New Distributors in the Islands of Mindoro and Palawan.
*Implemented Project Maxx to stem the market growth competition in North Luzon.
*2004 Energizer Max Achiever Award.

Field Sales and Operations Manager

House of Sara Lee

November 2001 - March 2002

Ensured achievement of Branch sales goals. Implementation of Marketing Strategies.
Monitoring of Credit and Collection. Inventory and Control. Supervision of Junior Managers and Rank & File Staff.
In-charge of overall branch operations. Recruitment of independent supervisors. Servicing of Independent Business Managers. Make business analysis and presentations.

Professional Sales Representative, Specialty Team

SmithKline Beecham Research, LTD. (GlaxoSmithKline)

March 1994 - August 2001

Detailing of pharmaceutical products to MDs and other paramedical professionals, sales and marketing of vaccines, in particular, sales monitoring and forecasting, products presentations, facilitation of seminars and lectures, booking and delivery, sales collection, competitor monitoring, sales analysis, internal and external customer service.

*Commendations for competitor surveillance
*#1 Professional Salesman Award (National Level), "Simply the Best" Professional Sales Representative Award from among 400+ Salesmen.
*100% Club Award
*Product Awards for various presentations such as:
o Tagamet (anti-ulcer), Engerix-B (Hepatitis-B vaccine), Havrix (Hepatitis-A vaccine), etc.
o Closed a number of mass vaccination projects for various institutions: Intel Philippines, Motorola Philippines, Kasambuhay Foundation, Barangay Bel- Air, etc.
*Silver Star Awardee in 2001 for Glaxo SmithKline

Professional Medical Representative

Abbott Laboratories Philippines, Inc

October 1993 - March 1994

Product detailing to MDs and other paramedical professionals, marketing of pharmaceutical & nutraceutical products, monitoring of sales outlets, territory business development, sales bookings, review of shelf facings, monitoring of merchandiser activities, sales monitoring and presentations, customer service, sales forecasts and reviews.

*Brought all designated hospitals to number 1 rank in terms of NICU (nursery) milk shares. (Similac - infant formula).


RSM Law Office


Bali Village Hotel

One of our website projects....

Qualifications & Certifications

Management Development Program

University of the Philippines' Institute for Small Scale Industries

Mass Communications

St. Joseph's College of Quezon City

St. Joseph's College of Quezon City

Lourdes School of Mandaluyong

Primary and Secondary Education

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